Lisa Boccone

Experience

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  SMSC

  Oct 1990 - Feb 1998

  Marketing Communications Manager/Acting Director

  ● Managed staff of nine employees, outside resources and $1M marketing budget for a high-volume manufacturer of LAN infrastructure products ($250 million annual sales). ● Successfully rolled out hundreds of products with involvement from design to announcement, including retail product packaging translated into three languages. ● Provided statistical analysis, ROI and cost containment reports to upper management.

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  Zebra Technologies

  Feb 1998 - May 2000

  Manager, Corporate Communications

  Formerly Symbol Technologies- ● Managed creative agency, distribution center, and translation house ● Instrumental in introducing company's first formal product launch process ● Continual involvement with trademark/copyright attorneys in the research and implementation of new product naming conventions

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  Softheon

  Jan 2001 - Aug 2002

  Director, Corporate Communications/Sales Support

  Hands-on director responsible for all corporate and marketing communications functions for this start-up venture. ● Worked with analyst firms to secure speaking engagements and article opportunities ● Educated and assisted inside/outside sales teams including writing demo scripts and competitive ● Instrumental in growing the company, resulting in move from Stony Brook incubator to permanent quarters● Managed in-house technical writer/illustrator, and outside PR firm after the move Show less

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  Honeywell

  Aug 2002 - Jul 2003

  Marketing Communications Manager

  (Formerly Ademco) Assisted five product managers with the successful launch of their residential/commercial. surveillance video camera products into the marketplace. Also provided research and competitive analysis for the group.

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  AllCraft Marketing

  Jan 2004 - Sept 2010

  Marketing communications Consultant

  Self-owned marketing communications consulting company specializing in the development, implementation, and maintenance of marketing initiatives for small to mid-size companies leveraging the following skills:● Develop/execute Marketing Communications/PR plans leveraging the following skills: – Web content management, sales literature development, lead generation, copywriting, keyword analysis, digital advertising, media relations, email campaigns, sales presentations

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  North Atlantic Industries, Inc.

  Sept 2010 - Oct 2016

  Senior Marketing Communications Manager

  Responsibilities included the conception, development, production and overall management of marketing communications strategies and deliverables in the rugged military and aerospace industry. Managed in-house as well as consultants and outside creative agencies.Responsibilities:● Content Management - managed, wrote, edited and/or proofread all B-to-B promotional and product marketing materials ● Website - managed re-design and launch of 700+ page site which increased efficiency faster search results● Search Engine Marketing/Optimization (SEO/SEM) - developed and executed SEO strategy that achieved and sustained top organic rankings on Google● Media - implemented aggressive outbound digital media campaign that tripled coverage previous year’s coverage with no additional budget● Branding - managed sourcing/selection of branding firm hired to help ‛repackage’ company’s proprietary architecture and overall messaging. Show less

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  Resideo

  Oct 2016 - Nov 2020

  Marketing Communications Specialist

  (Formerly Honeywell)● Liaison with product and channel managers in the announcement, launch and promotion of residential and small commercial, Security & Home Control products, into the pro-security dealer market ● Collaborate with the Marcom teams to develop B to B communications materials that promote awareness, generate qualified leads, and maximum benefit for the overall business ● Provide full writing, copyediting and proofreading support for all dealer facing communications including, data sheets, brochures, presentations, product announcements, product award applications and website content● Contribute to the company's social media strategy by creating/editing effective, searchable web content Show less

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  AllCraft Marketing

  Nov 2020 - now

  Director Marketing Communications

  Self-owned marketing communications consulting company specializing in the development, implementation, and maintenance of marketing initiatives for small to mid-size companies leveraging the following skills:● Develop/execute Marketing Communications/PR plans leveraging the following skills: