Raquel Micha Daniel

Experience

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  Medstar Distribution Group Mèxico

  Oct 2007 - Jan 2010

  Marketing & Innovation Manager

  Started as an analyst with the creation of the Product & Innovation area, then, as the manager turned it into the main gear of the company. Research and identification of new opportunities for new products introduction and expansion. Development a long-term product roadmap that balanced customer needs, business objectives, and technical capabilities. Negotiation of contracts with national and international vendors. Builtd strong relationships with key stakeholders and influencers to increase brand awareness and reach new markets. Collaboration with senior management to develop and implement a business plan for international vendors (USA, Canada, Asia, Latam, Europe). Mostrar menos

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  Japay México

  Jan 2011 - Sept 2012

  Sales & Marketing Manager

  Negotiation and closing profitable contracts with key partners of different industries (Retail, Banking, Convenience Stores, Distribution Centers). Development of an effective sales pipeline that accurately identified new opportunities in new markets. Grown the customer base through successful cross-selling and up-selling techniques. Coordination with cross-functional teams to ensure successful execution of client projects. Development and implementation of a comprehensive marketing plan that increased brand awareness. Organize and managed public relations events, resulting in increased corporate presence, product acquisition and customer loyalty based on word of mouth. Mostrar menos

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  Televisa

  Sept 2012 - Jan 2014

  Marketing, Comms and Product Manager

  Create and execute BLIM video streaming platform launch plan. Coordination of marketing and communications teams to ensure successful product launch. Manage different agencies to develop promotional and marketing multi channel campaigns to increase sales. Conduct market research. Analysis of an effective pricing strategy to generate revenue. Manage external vendors, commercial alliances and key partnerships (Paramount Pictures, Warner Brothers, Disney, Google, Facebook, Samsung, Sony, Microsoft) to offer an added value proposition in our products an services. Collaboration with cross-functional teams to launch a new product and its iterative releases. Develop a comprehensive media relations plan that resulted in positive press coverage for the company. Create a comprehensive digital marketing strategy that increased engagement and conversions. Mostrar menos

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  Hogares Unión Oficial.

  Jan 2014 - Jan 2016

  Corporate Brand Manager

  Design and execution of the Corporate Marketing Plan. Rebranding and relaunching of the Hogares Unión brand with an innovative creative campaign with storytelling aimed at a specific target that increased sales as well as moved inventory that had been stagnant for years. Design the brand manifesto and a brand identity guidelines system that included logo, website, all kind of external/internal communication formats and social media assets that increased brand recognition. Implementation of digital and traditional marketing campaigns at both national and regional levels for lead generation (inbound and outbound). Define the Buyer Persona and Customer Journey, improving conversion rates. Establish a corporate social responsibility program that improved the company’s reputation and brand image. Manage external vendors to create and execute marketing campaigns, resulting in cost savings. Mostrar menos

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  Botánica

  Jan 2016 - Sept 2017

  MKT & Business Development Head

  Own floral design and event decoration business. Creation and implementation of a comprehensive business strategy with financial controls that increased sales, reduced operational costs and a positive impact on company´s P&L. Launch an integral marketing strategy to increased brand awareness and lead generation. Lead the Spin off project of the brand to cover specific target and audiences. Digital content generation for organic and paid media to increase brand visibility and community. Manage customer relationships and provide exceptional customer service. Research customer feedback to improve customer service standards. Launch Designed email marketing campaigns. Mostrar menos

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  Western Union

  Sept 2017 - Jan 2019

  Sr. MKT & Communications Manager

  Execution and measurement of the international and corporate marketing plan. Ideation and launch of national and regional B2B and B2C successful holistic and innovative marketing campaigns with key business partners (Elektra, Banco Azteca, Oxxo, Walmart, Waldos, Casa Ley, Calimax, Airpak, Telecomm, BanCoppel). Lead effective digital search engine optimization (SEO) strategies, social media community management, App ASO techniques, digital (SEM) and traditional (ATL-BTL) advertising campaigns across multiple channels. Creation and design of high impact content and messaging that increased brand awareness and engagement. Measure and monitor performance and benchmark against industry standards and trends. Build strong relationships with industry influencers and key opinion leaders that improved corporate and product reputation. Establish a corporate social responsibility program that improved the company’s reputation and brand image Implementation of an internal communications strategy that improved employee engagement and morale. Development and execution of the crisis communications plan that minimized the impact of a negative publicity. Events organization and coordination. Mostrar menos

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  Walmart

  Jan 2019 - Jan 2020

  Sr. Product & MKT Manager

  Development and implementation of the business and marketing plan with main banks, electronic payments and vouchers companies (Edenred, Si Vale, Efectivale, Toka, Broxel). Creation and execution of the gift card product roadmap and marketing strategy. Identification of new business growth and expansion opportunities that increased customer loyalty and retention by the acceptance of government social programs on retail stores. Coordination and leading cross-functional teams to ensure successful launch and execution project for the acceptance of electronic vouchers as a payment method on all e-commerce platforms of the group. Collaboration to develop an effective system for tracking and analyzing B2B / B2C customer data and trends in order to launch targeted marketing campaigns to increase sales. Negotiation and management of vendor contracts, resulting in lower costs and improved service levels. Mostrar menos

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  Pluxee.MX

  Jan 2020 - Jan 2024

  Head of Product & Sr MKT Manager

  Strategizing, executing, monitoring, and meticulously measuring the impact of both offline (ATL - BTL) and online (SEO, SEM, CRM, Email Marketing) campaigns. Leading Growth & Performance Marketing with a comprehensive strategy tailored for maximum impact on both inbound and outbound lead generation. Skillfully creating content aligned with attribution models of the sales funnel. Coordinating advanced marketing automation strategies. Cultivating partnerships for impactful holistic marketing campaigns with national and regional business allies. Leading the end-to-end project management of electronic financial products to guarantee a seamless omnichannel user experience. Thoroughly benchmarking product offerings and outperforming competitors in the market. Constantly measuring the Customer Journey and Buyer Persona for products. Going beyond limits for continuous improvement, delivering innovative and extra value products for customers, users, and affiliates. Launch of a comprehensive B2B payments card solution endorsed by Mastercard, under compliance with the Fintech Law and with CNBV certification. Rebranding of the Sodexo brand to Pluxee at a national and regional level, both externally and internally. Main point of contact with the main chambers and associations to generate PR connections and networking. Mostrar menos