Stephanie Mack

Experience

• 

  The Manayunk Development Corporation

  Jun 2008 - Aug 2008

  Intern to the Executive Director

  - Appointed as project lead for the “Keep Philadelphia Beautiful” campaign- Assisted with various aspects of planning for the Manayunk Arts Festival in order to ensure the event was well-advertised, organized, and budgeted.- Attained responsibility for verifying all details of Manayunk’s visitors guide before it was sent to the city’s 35,000 residents.

• 

  Penn State's Office of Global Programs

  Feb 2010 - May 2010

  Writing and PR Intern

  - Compiled daily reports for department executives - Wrote several articles featured in “Mosaics”, Penn State’s newsletter to all of its foreign exchange and study abroad alumni.

• 

  IMPAQT

  May 2011 - Nov 2012

  Search Specialist, Paid Search

  - Assisted in strategic development and led tactical execution of SEM campaigns for clients within the Retail, Finance, and Hospitality industries - Acted in manager capacity as day-to-day client contact on various accounts - Prepared strategy decks and participated in client on-site meetings, QBRs and regular calls- Responsible for bidding, budgeting, data analysis, and reporting across multiple account

• 

  Merkle | IMPAQT

  Dec 2012 - Sept 2015

  Account Manager, Paid Search

  - On-boarded Pharmaceutical client and led restructure of three accounts resulting in a 63% increase in leads and a cost per lead decrease of 43% for consumers, and a 217% increase in KPIs with a 83% cost reductions for HCPs- Successfully launched two new brands and four paid search accounts, from pre PDUFA planning to full campaign execution- Responsible for managing approximately $6.6 million in annual paid search budgets across a large client engagement- Strategized and executed all aspects of paid search campaigns including: performance monitoring and reporting, testing and analysis, strategic planning, client deliverables and presentations- Led department-wide professional development classes for both new hires and colleagues Show less

• 

  Merkle

  Oct 2015 - now

  - Manage and supervise multi-million dollar accounts across four brands and seven paid search accounts, totaling $10 million in annual spend for a leading Pharmaceutical company- Planning and execution lead for three paid search accounts for the launch of a new brand, from pre PDUFA to full campaign execution- Optimized newly launched account resulting in a 12% increase in KPI completion rate and a 4% cost savings- Oversee collaborative work streams across internal Search, Analytics, Data Management, SEO and Strategy teams to ensure client KPI goals and deliverables are exceeded- Responsible for multiple paid search accounts simultaneously, delegating across various team members and reporting to different client contacts- Produce data-driven optimizations, using Google Analytics, Omniture and Tableau- Support, train and mentor junior team members, facilitating career growth Show less

  • Associate Director, Client Services

    Apr 2018 - now

  • Senior Account Manager, Marketing Platforms & Search

    Feb 2017 - now

  • Senior Manager, Paid Search

    Oct 2015 - Jan 2017