Claudia Baptista

Experience

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  Ambar:

  Sept 2018 - Feb 2019

  Marketing Trainee | Curricular Internship

  Marketing curricular internship to conclude the Master's degree in Marketing Management.

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  INDAQUA – Indústria e Gestão de Água, S.A

  Oct 2019 - Jun 2020

  Internal Communication & Marketing - Professional Internship by IEFP

  This IEFP internship offers a hands-on role in internal communication and marketing. Responsibilities include assisting in communication plans, supporting marketing campaigns, and creating engaging content for a public/corporate company in water field. The role involves collaboration across all departments from INDAQUA. Gain valuable experience in a dynamic corporate environment.

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  HIDROVAL LDA

  Aug 2020 - Jul 2021

  Marketing and Communication Manager

  • Corporate image treatment and company information management• Website and social media management & updates | Newsletter management• Content creation for website and digital platforms• Development of digital campaigns and corresponding lead analysis• Internal marketing initiatives development and documentation management• Support in drafting and posting internal informational leaflets (internal communication)• Human Resources Department Support: Assistance in internal staff management and training support area Show less

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  Kuehne+Nagel

  Jul 2021 - now

  • Develop the employee communication strategy from a company and employee perspective with a direct focus on the employee experience, clarity, consistency, branding, effectiveness and innovation.• Maintain annual content calendar and planning of deliverables nas plataformas digitais: Linkedin e Instagram.• Partner with the HR team to provide strategic counsel and support on projects from a communication perspective surrounding benefits, wellness, development programs, organizational and cultural transformation, and HR policies.• Lead our employer branding strategy and projects including external partnerships; Create content, maintain and improve all communication channels for HR.• Serve as a strategic partner to local HR Leadership; lead content creation , manage the newsletters, and other internal communication initiatives.• Ensure delivery of corporate announcements; Serve as a collaborative partner with KN IT Hubs communications team to align and develop a consistent KN narrative.• Create digital informative, comprehensive & interactive communication platforms.• Assisting Managing Director “Head” of Porto IT Center• Run and maintain daily processes in an effective and efficient manner ensuring that set objectives are achieved on time• Organizing and managing the processes related to uninterrupted work flow in the office, communication with service suppliers • Communication with landlord and other suppliers regarding provided services • Analyzing and planning of office space and working places/environment in Kuehne + Nagel IT Service Centre Show less Marketing activities focused on Sea logistics, Industrial, Consumer and E-commerce in Portfolio countries: ES/IT/FR:• Plan, implement and optimise effective paid media omni-channel lead generation and awareness campaigns in line with the Global Marketing Plan and local business objectives;• Research assigned markets and create SWOT analysis in collaboration with your stakeholders in the business units;• Define target audience personas, identify their respective pain points and their online behaviour in order to create best in class lead generation marketing tactics;• Work closely with Marketing and Creative agencies, the Centre of Excellence and internal stakeholders on the campaign design and its deliverables;• Set-up respective key KPI's, track, analyse campaign and lead performance in ES/IT/FR and take optimisation actions, as necessary, such as A/B testing;• Provide regular reports and analysis of campaign performance to respective national business or functional units - Sea Logistics;• Keep up to date with current and upcoming marketing developments and trends and share insightsWork closely with key stakeholders at a global, regional, country level;• Enhance the portfolio countries marketing strategy by partnering with internal and external stakeholders. Show less • Provide regular status reports on the running facility projects on different levels within the organization;• Check Plan and execute events, exhibitions and webinars;• Assist in the marketing campaigns, projects, and product launches;• Monitor campaign progress using various metrics and submit performance reports;• Engage in market, product and competitor analysis in alignment with the Business Units and Country requirements;• Develop sales support, and corporate materials (standard brochures, flyers, presentations, case studies);• Review and update all platform content (internal and external), including analytics and reporting; Show less

  • Employer Branding Specialist and Office Manager

    Nov 2022 - now

  • Marketing Specialist for Spain, Italy and France in Sea freight

    Jan 2022 - Nov 2022

  • National Marketing & Digital Sales Expert | Iberian Cluster

    Jul 2021 - Dec 2021