Matt Forsyth

Experience

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  VILLAGES MEDIA MANAGEMENT INC

  Jan 2010 - Jan 2014

  Senior Director of Advertising

  Directed advertising operations for a daily newspaper, a radio station, and a magazine, as well as a television station, local phone book, and 5 websites. Managed team of 5 Managers that oversaw 50+ employees. Negotiated national and major VMG contracts and trained staff to promote the business through available channels in a changing business landscape.HIGHLIGHTS:★ Created an agency presentation on the demographic and value of The Villages.★ Led the team to 13 FNAME Creative Excellence Awards in 2013 and 18 in 2012.★ Oversaw all aspects of development and launch of community phone book, generating over $2M in incremental revenue in the first year alone. Show less

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  AIM Media Texas, LLC

  Jan 2014 - Jan 2018

  Managed multimedia advertising sales for newspaper with circulation of 36K. Directed, mentored, and coached team, analyzed data, and collaborated effectively with advertisers and staff in support of sales goals. Analyzed market activities to develop business plans, drove customer retention efforts through effective relationship management efforts, and implemented key process improvements to streamline operations and improve performance.HIGHLIGHTS:★ Developed and implemented several new revenue streams including 25% YOY “Best of Revenue” increase and a High School Athlete Awards program that generated $85K in additional revenue.★ Overhauled sales processes and strategies to improve sales performance of both the inside and outside sales teams.★ Hired and trained a new Management Team and created a sales culture focused on positivity and growth. Show less

  • Director of Advertising

    Jan 2016 - Jan 2018

  • Director of Major accounts

    Jan 2014 - Jan 2018
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  GateHouse Media

  Jan 2018 - Jan 2019

  Director of Advertising

  Directed advertising sales operations, developed new strategies for Classified division to align with current technology needs, and implemented effective training processes to maximize sales effectiveness. Led staff through transition following the acquisition by GateHouse Media. Oversaw Multimedia Sales team in the development and execution of digital marketing strategies for clients. Hired, trained, and evaluated staff, managed budgets, and coached teams to consistently exceed all performance metrics.HIGHLIGHTS:★ Managed special project that delivered an additional $100K in revenue.★ Supported team and promoted positive sales culture during an uncertain time and consistently outperformed performance goals.★ Implemented process improvements and realigned job duties to maximize team performance. Show less

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  Roger That!

  Jan 2019 - Jan 2021

  President of Digital Consulting

  Growth-oriented senior marketing consultant to SMB’s throughout the United States. Advise clients on all aspects of marketing including digital, OOH, print, television, and radio. Derive insights and provide recommendations to clients to improve marketing performance. Involved in website design and back-end consulting.

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  Gannett | USA TODAY NETWORK

  Aug 2021 - Jun 2022

  Director of Sales

  Responsible for managing all sales executives and managers for mid-sized local businesses within Gannett's Southwest Florida region. Duties included digital acumen, training, coaching, drafting sales reports, meeting sales targets, expanding digital reach, problem solving, and negotiation.