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Aditya Lakhe

Aditya Lakhe

Product Analyst

Followers of Aditya Lakhe4000 followers
location of Aditya LakheBengaluru, Karnataka, India

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  • Timeline

  • About me

    Product @ Meesho | Ex - Pocket FM, Hotstar | IIT Kanpur

  • Education

    • Indian Institute of Technology, Kanpur

      2015 - 2019
      Bachelor of Technology - BTech

    • Indian Institute of Management, Lucknow

      2020 - 2021
      Executive Program in Data Driven Product Management

  • Experience

    • Xoxoday

      Jul 2019 - Apr 2020
      Product Analyst

      • Led and managed marketing campaigns to govern lead generation through various marketing channels like e-mail marketing, Marketing website, Social Media marketing etc.• Managed, monitored and automated the entire lead transfer and lead scoring process between channels of sales and marketing • Worked towards designing and developing high-performance products and features for Xoxoday- Plum, Compass and Empuls. • Managed entire design and development process of Xoxoday website. Worked with UX designers to optimize lead generation through marketing website and developed dynamic and interactive website on Webflow CMS.• Increased organic traffic by 250% on the marketing website and Xoxoday stores website by on-page and off-page SEO. • Tracked Micro goals and Macro goals for Web analytics in order to optimize lead generation • Led the front-end development and back-end programming of the support and community pages to ensure technical feasibility and optimum functioning. Show less

    • PushOwl

      Jun 2020 - Sept 2020
      Product Marketing / Product led growth

      Ran high volume product experiments. Built on-boarding flows for new signed up users.Implemented product driven sales (product led growth) model in PushOwl SaaS platform.

    • Hotstar

      Sept 2020 - Aug 2021
      Senior Executive - Growth & Strategy

      Senior executive in Hotstar Pay department (Product & Growth team)

    • Global Governance Initiative

      Jul 2021 - Oct 2021
      Product Fellow

    • Pocket FM

      Aug 2021 - Nov 2022
      Product Manager

    • Truemeds India

      Nov 2022 - Jan 2024
      Product Manager

    • Meesho

      Mar 2024 - now
      Product Management

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Aditya Lakhe
      KVPY scolarship Department of Science and Technology of the Government of India 2014 Selected for KVPY (Kishore Vaigyanik Protsahan Yojna) scolarship in 2014
    • Awarded to Aditya Lakhe
      National Physics Olympiad The Indian Association of Physics Teachers (IAPT) 2014 Selected in top 1% (amongst 40000 students) in the National Physics Olympiad 2014.