Susanne Steindl

Experience

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  Pepe Jeans London

  May 2006 - Dec 2007

  Assistant Area Sales Manager

  Deputy Head of Pepe Jeans London Showroom East • Seasonal pre-orders • Portfolio analysis of customer master data • NOS analysis, order analysis • Pepe Jeans KPI analysis • Sales training for product training and sales • Presentation of seasonal collections • Coaching of sales staff on the shop floor, product training • Merchandising of P & C / Lafayette / Kadewe

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  Diesel

  Jan 2008 - Dec 2008

  Area Sales Representative

  Area Manager East • NOS + seasonal preorder for boutiques / key account / franchise / denim specialty shop • Budget planning target "YoY" with growth of +6% compared to the previous year • Portfolio analysis of the existing customer database and training of sales staff • Marketing and event management o Event planning for "Rock on the Ring"

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  GAS Jeans

  Jan 2009 - Dec 2009

  Senior Store Manager

  Team management (recruitment, training, motivation, work schedule) Buyer and branch manager Berlin • Seasonal preorder / NOS • Target planning NOS & Preorder per shop • Budget planning "YoY" target with growth of +8% compared to the previous year • Coaching and management of employees and Shop in Shop by GAS in Berlin • KPI training • Merchandising • Marketing and event management o Development of press releases and advertising in cooperation with the textile industry

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  Fornari Spa

  Jan 2010 - Jan 2013

  Area Manager

  Area Manager North / East • Seasonal and NOS orders • Target planning NOS + Preorder • Budget planning "YoY" 2012 target +8% growth compared to the previous year, 2011 target +12% growth compared to the previous year, 2010 target +7% growth compared to the Previous year • Merchandising by Lafayette and Kadewe (decorative window)

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  Mavi

  Jan 2013 - Mar 2015

  Area Manager

  Area Manager East • Mavi NOS + forecast budgeting • Budget planning growth of +12% in 2014 compared to the previous year • Shop-in-shop implementation • Regular organization / updating of the customer database • Budget planning and presentation by Preorder NOS • Coaching of sales assistants for key accounts marketing and event management Mavi Europe AG • Booking and coordination of Mavi Ads together with Agency Bold • Booking for Mavi Events • Cooperation with sponsors such as Red Bull • Organization of shootings (eg with Florian David Fitz ) Show less

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  Zalando SE

  Mar 2015 - Oct 2022

  Business Coach & Unit Lead Buying & Marketing, Classic Shoe Womenswear Team

  Zalando SE December 2020 – November 2022Business Coach & Unit Lead – Buying & Marketing, Shoe Womenswear TeamMay 2017 – November 2020Senior Buyer – Womenswear & BeachwearMarch 2015 – May 2017Buyer – Lingerie & BeachwearLed a cross-functional team across Buying, Marketing, and Merchandising,driving strategic growth and operational excellence.Owned budgeting, assortment planning, and product training to optimizecategory performance.Spearheaded team leadership and professional development initiatives,leveraging Gallup StrengthsFinder and individual coaching to enhance teamdynamics and personal growth.Developed and executed marketing strategies to maximize brand visibilityand sales impact.Championed process improvements, ensuring efficiency in buying,merchandising, and strategic planning.Managed two key categories, overseeing buying, budgeting, andmerchandising to drive category success.Led sales training programs to optimize performance and productknowledge across the team.Developed seasonal marketing initiatives to align with brand and businessgoals.Guided team development, ensuring strong collaboration and knowledgesharing.Pioneered the Lingerie & Beachwear category at Zalando, establishing thefirst product line and later expanding into Premium Lingerie.Led category strategy, supplier relations, and buying processes, ensuringstrong market positioning.Managed and expanded the team, fostering a high-performance culture. Show less

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  WWF Deutschland

  Nov 2022 - Sept 2024

  Webshop Lead // shop.wwf.de

  E-commerce Strategy & Management – Oversee and optimize all webshopoperations, including product listings, UX, and conversion rate optimization.Performance & Data Analysis – Track key KPIs, analyze customer journeys,and implement data-driven improvements for growth.SEO & Digital Marketing – Develop and execute SEO/SEA strategies, managecampaigns, and create high-converting landing pages.Budget Forecasting & Financial Planning – Develop and manage budgets,ensuring cost efficiency and profitability.Customer Service & Experience – Implement best practices to enhancecustomer satisfaction, retention, and loyalty.Team Leadership & Cross-functional Collaboration – Lead and coordinateteams across marketing, IT, and logistics to drive webshop success.International Buying & Sustainable Production – Source and producesustainable textiles, ensuring compliance with B Corp standards andIncoterms Show less

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  Tbc

  Sept 2024 - now

  Seeking new Job Opportunities

  Actively seeking leadership roles in e-commerce, CRM, or supply chainoptimization. Focused on sustainable textiles, team leadership, and strategicpartnerships. Open to coaching/consulting to drive innovation and growth.Committed to advancing sustainability in fashion and e-commerce.