Colette Gallimore

Experience

• 

  Orange

  May 2003 - Dec 2010

  • Marketing Executive

    Jul 2010 - Dec 2010

  • Store Manager

    May 2003 - Jun 2010
• 

  EE

  Dec 2010 - Jan 2018

  n this role I devised and executed engaging customer-centric offers based on customer behaviours across multiple channels. I worked with CRM and Campaign Management teams to produce relevant offers based on customer insights and marketing analytics. I also landed offers in channels usingrelevant comms tools, including regional briefings, online training, and internal briefings. Additionally, I reviewed campaign success and reported back my findings via presentations to both team and senior stakeholders, including Head of department and Director levels. I have experience executing campaigns across multiple channels, including SMS, Outbound SMS, SMS Services, Customer Services, Digital App, and Retail. Show less In this role, I reviewed and analysed sales across retail and contact centres to find opportunitiesfor growth and develop full solutions for execution across channels. I implemented countrywide, geographically targeted marketing activity in EE retail stores to drive international PAYG product sales, achieving an estimated increase of around 50%. I also designed and implemented two successful nationwide roadshows across the UK and Ireland EE Contact Centers to promote International and Roaming services, which reduced complaints and billing credits by over 80%. Additionally, I promoted and trained products to key stakeholders, from directors and senior proposition managers to regional managers and sales advisors. Finally, I built and managed an effective network across all channels to source and nurture key relationships to drive buy-in of products and maintain brand awareness at all times Show less This was a project-focused role with the objective of reducing new starter attrition across the UK-wide EE Retail Store Channel.The role involved both the creation and execution of sales training materials to use in a 3-week intensive course for all new starters being inducted into the retail store channel, plus follow-up visits to stores and additional training and resources for store managers to continue the programme and ensure long-term continued development for the new starters.The project in my designated area (Liverpool, Wirral & North Wales) reduced new hire attrition by over 70% over 12 months. Show less

  • Channel Marketing Manager - Pay As You Go Customer Lifecycle Management (CLM)

    Aug 2017 - Jan 2018

  • Direct Channel Marketing Manager - International

    Aug 2016 - Aug 2017

  • Regional Induction Trainer

    Jul 2015 - Aug 2016

  • Designate Support Manager

    Dec 2010 - Jul 2015
• 

  Textlocal

  Feb 2018 - Nov 2018

  Campaign Marketing Manager

  As campaign manager for Textlocal, I managed two of the largest client relationships, bringing in approximately £135k per month through managed SMS campaigns. I was trusted to maintain these client relationships and maximise potential business opportunities. I also created and executed marketing plans in line with client objectives, prepared daily campaign content, and designed bespoke client campaigns. Additionally, I provided support with reporting requirements, including tracking and analysing campaign results using tools such as Google Analytics and Bit.ly. Based on these results, I made recommendations for future campaigns. Show less

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  FireMisting

  Dec 2018 - Jun 2020

  Marketing Manager

  As the marketing manager for FireMisting & Niche Floor Systems, I was responsible for all aspectsof marketing including brand promotion, social media marketing, email campaigns, website content creation, and expos. I was also responsible for managing marketing budgets and ensuring that all marketing activities were aligned with company objectives. Additionally, I supported in the creationof the brand for FireMisting and oversaw the rebrand of Niche Floor Systems, including the creationof new websites and social channels. I designed and created marketing collateral for expos and presentations, created blog posts and content for social media channels and websites, and managed the design and build of all company websites. I also created and managed multi-channel promotional campaigns via email, using Mailchimp, and created an E-commerce website using WordPress and WooCommerce. Finally, I managed and deployed all social media content across all brands, using Facebook, Twitter, Instagram, LinkedIn & Pinterest, and provided feedback on trends and analytics to the managing director. Throughout all these activities, I made sure to deliver all projects and campaigns on time and within budget Show less

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  NorthWales Media

  Jul 2020 - Feb 2021

  Marketing Manager

  Northwales Media is a leading marketing agency based in North Wales, with clients across North Wales, Cheshire, and the Wirral. My role here was incredibly dynamic and involved supporting both new and existing clients with a range of marketing strategies, including campaign management, CRM support, website design and updates, social media support, SEO, E-Commerce, and strategy meetings.

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  Inspired By Colette

  Feb 2021 - Jan 2022

  Company Owner

  In this role I worked freelance for small businesses around North Wales and Cheshire supporting them with marketing services including website design and maintenance, SEO, Social Media campaign management and brand design.Life Coaching is also a speciality of mine and I am a fully qualified Master NLP Practitioner. Through life coaching sessions (conducted via Zoom), I help my clients identify areas within themselves that are not serving them positively and holding them back from achieving their goals. We address these areas and change them to more positive outcomes using NLP techniques, enabling the client to achieve their goals and be the best version of themselves Show less

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  Click Consult (Part of Ceuta Group)

  Jan 2022 - Aug 2023

  Account Manager

  My main responsibilities include the day-to-day management of multiple client accounts, developing and executing marketing campaigns, monitoring and analysing campaign performance, building relationships with clients, and collaborating with internal delivery teams to ensure that client needs and objectives are being met.I also have experience with using many project management tools including Linear, Trello, Asana, Freedcamp, Monday.com, Pivatol, Basecamp, and Click Up. Additionally, I have experience using Google tools, such as Google Ads, Google Analytics (GA4), and Lookerstudio. Show less

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  Cognition Agency

  Sept 2023 - now

  Account Manager