Noha Abu Nadi

Experience

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  Al Kifah Holding

  Mar 2012 - Jan 2020

  Media Center leader

  Utilized media relations with printed and digital press, radios, and TV channels to maintain AlKifah's positive image among stakeholders.Established a media committee comprising 12 members from all subsidiaries, creating a unified platform for communication and collaboration through Podio workspace.Wrote and curated news content for all Strategic Business Units (SBUs) and published it across various media center channels, including printed and digital press, newsletters, social media, live screens, website, and emails.Developed compelling and engaging content for AlKifah Contracting's website and profile, ensuring consistency with the brand's messaging and positioning.Leveraged Mali Chimp tools to effectively send targeted emails to AlKifah's internal database, enhancing internal communication and engagement.Authored and distributed over 270 press releases, including reports, coverage, and interviews, to generate positive media coverage and enhance brand visibility.Led the creation and release of seven magazines in two languages, overseeing content development, translation, and supervising the design and printing processes.Successfully managed event planning and execution for Corporate Social Responsibility (CSR) projects, coordinating with various stakeholders and ensuring a seamless experience for over 1000 attendees.Developed and maintained a unified database for AlKifah Group, linking it to a single platform to strengthen and reinforce relationships with partners, clients, and suppliers. Show less

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  Al Muhaidib Social Foundation

  Feb 2019 - Mar 2023

  Content Specialist

  Develop and implement content strategies that align with our brand goals and target audience.Create compelling and well-researched content for various channels, including websites, blogs, social media, email campaigns, and marketing collateral.Conduct thorough keyword research and develop SEO-optimized content to improve organic search rankings and drive traffic.Managing Social Media accounts and create promoted campignsEdit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand guidelines.Collaborate with cross-functional teams, including marketing, design, and product, to ensure content alignment with overall brand messaging and goals.Utilize analytics tools to track and analyze content performance and make data-driven recommendations for improvement.Optimize content for readability, usability, and search engine optimization (SEO), including meta tags, headings, and keyword placement.Ensure consistency and quality control across all content produced by the organization.Conduct periodic content audits to identify gaps, update outdated content, and improve overall content effectiveness Show less

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  Arfams

  Oct 2019 - Sept 2021

  Communications Specialist

  Develop and implement a Communication Strategy:Identify target audiences and key communication objectives.Define messaging and positioning that aligns with the organization's goals.Determine the most effective channels and tactics for media outreach and social media engagement.Establish measurable goals and metrics to evaluate the success of the communication strategy.Write compelling press releases, ensuring accuracy, clarity, and newsworthiness.Distribute press releases to media contacts and monitor media coverage.Arrange and coordinate press conferences, including logistics, invitations, and media engagement.Develop a social media content strategy that aligns with the organization's goals and target audience.Create engaging and shareable content for social media platforms.Monitor social media channels, respond to inquiries, and engage with the audience.Analyze social media metrics to track performance and make data-driven improvements.Research and write content for the organization's website, ensuring accuracy, consistency, and adherence to brand guidelines.Create visually appealing and informative infographics to convey complex information.Write engaging content for newsletters, keeping the audience informed and engaged.Acquire and maintain a detailed understanding of the organization's policies, principles, and strategies.Stay up-to-date with relevant industry developments, trends, and news.Conduct research to gather information for content creation and media outreach.Plan and coordinate press conferences, including venue selection, logistics, and media invitations.Prepare press materials, including press kits, fact sheets, and presentations. Show less

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  MASAH Specialized Construction

  Mar 2020 - Jan 2024

  Branding and Marketing Specialist

  Develop and execute comprehensive branding strategies to establish a strong brand identity and increase brand awareness.Conduct market research to identify target audience demographics, preferences, and trends, and use these insights to inform brand positioning and marketing strategies.Collaborate with cross-functional teams to ensure brand consistency across all channels and touchpoints, including websites, social media platforms, and marketing materials.Create and manage marketing campaigns that effectively communicate the brand's value proposition and key messages to target audiences.Develop compelling content for various marketing channels, including website copy, blog posts, social media content, and email campaigns.Monitor and analyze market trends, competition, and customer feedback to identify opportunities for brand differentiation and improvement.Stay up to date with industry best practices and emerging trends in branding, marketing, and digital technologies.Collaborate with external agencies and vendors to execute marketing initiatives, including advertising, PR, and event management.Track and report on key performance indicators (KPIs) to measure the success and effectiveness of branding and marketing efforts.Continuously evaluate and optimize branding and marketing strategies based on performance data and market insights. Show less

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  Farsh

  May 2021 - Dec 2022

  Content Specialist for E-commerce Platform

  Content Strategy: Develop and implement a comprehensive content strategy for Furnation, focusing on enhancing brand visibility, driving organic traffic, and increasing customer engagement and conversions.Content Creation: Write and produce compelling and SEO-friendly product descriptions, category pages, blog posts, buying guides, and other relevant content to showcase furniture offerings, educate customers, and promote brand awareness.Search Engine Optimization (SEO): Conduct keyword research and implement SEO best practices to optimize content for search engines, improving organic rankings and driving targeted traffic to the platform.Product Curation: Collaborate with the product team to curate and present the best selection of furniture products, ensuring accurate and engaging descriptions, specifications, and imagery.Content Editing and Proofreading: Review and edit content for accuracy, grammar, and style consistency, ensuring a high standard of quality across all written materials.User-Generated Content: Encourage and facilitate user-generated content, such as customer reviews and testimonials, to enhance credibility and trust in the Furnation brand.Social Media Management: Collaborate with the social media team to create engaging content for Furnation's social media channels, aligning with the overall content strategy and marketing campaigns.Content Performance Analysis: Monitor and analyze content performance metrics, including traffic, engagement, conversion rates, and customer feedback, to identify areas for improvement and make data-driven content optimizations.Collaborative Work: Work closely with the marketing, design, and product teams to ensure a consistent brand voice and messaging across all touchpoints, including the website, email campaigns, and advertising materials. Show less

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  Insight للتسوق الالكتروني

  May 2022 - now

  Head of Content

  Lead a team of creative professionals, including graphic designers, copywriters, and multimedia specialists, fostering a collaborative and inspiring work environment.Develop and implement creative strategies that align with our brand's objectives, target audience, and market trends.Oversee the creative development process, from concept ideation to final execution, ensuring high-quality and consistent deliverables across all marketing and branding initiatives.Collaborate with cross-functional teams, including marketing, product, and sales, to understand project requirements and develop creative solutions that effectively meet business goals.Provide creative direction and guidance to the team, ensuring that all creative assets, including visual designs, copy, and multimedia content, align with brand guidelines and resonate with the target audience.Manage multiple projects simultaneously, establishing priorities, allocating resources, and ensuring timely delivery of creative assets.Stay updated on industry trends, emerging technologies, and best practices in design, copywriting, and multimedia to drive innovation and maintain a competitive edge.Conduct regular performance evaluations, provide constructive feedback, and mentor team members to foster professional growth and development.Collaborate with external agencies and freelancers as needed, ensuring seamless integration of their work with the internal creative team.Manage the creative budget, tracking expenses, and optimizing resource allocation to maximize ROI. Show less

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  Brandship Consultancy

  Nov 2022 - May 2024

  Creative Copywriter

  Participate in naming projects, collaborating with the marketing and branding teams to develop creative and impactful names for products, services, campaigns, and initiatives.Evaluate and refine name options based on criteria such as memorability, uniqueness, relevance, and trademark availability.Write clear, concise, and compelling copy that engages the audience, evokes emotions, and drives action.Collaborate with the marketing and creative teams to develop captivating and impactful copy for various marketing materials, including website content, advertisements, social media posts, email campaigns, and print collateral. Show less

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  STEPPING STONES CENTER

  Sept 2024 - now

  Social Media Marketing