Katie Cepullio

Experience

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  Connections Clothing

  Aug 2020 - Dec 2022

  Sales Employee and Shift Manager

  In this position, I handle the inventory on the floor while assisting shoppers during their experience. I also handle all transactions during the day and close the register at the end of each day. Through this experience, I learn how to properly manage customer relations, ethically handle monetary transactions, and enhance the overall customer experience.

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  Penn State Women In Business

  Jan 2021 - May 2024

  Managed the Women in Business and Powerful Women Paving the Way bank accounts and budget while being the main liaison for the Associated Student Activities office.• Arranged and facilitated corporate trips and annual events with high-ranking executive partners to provide experiential networking and educational opportunities for the 500+ members in the organization• Guided and led the Finance Intern by introducing them to organizational financial systems through budgeting, purchase orders, deposits, and various funding activities while mentoring additional first-year students. Show less

  • Women in Business Active Member

    Aug 2020 - May 2024

  • Branding Committee

    May 2022 - Aug 2022

  • Finance Director

    May 2021 - May 2022

  • THON Dancer

    Feb 2022 - Feb 2022

  • Finance Director WIBtern

    Jan 2021 - May 2021
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  The National Society of Leadership and Success

  May 2021 - Dec 2022

  The National Society of Leadership and Success

  Active Member

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  Center for Supply Chain Research® - CSCR®

  Dec 2021 - May 2023

  Marketing Intern

  • Strategically managed 5+ social media accounts (LinkedIn, Facebook, Twitter, Instagram, Podcast) to highlight PennState student faculty accomplishments, current supply chain/business events, and industry trends• Analyzed social media data and analytics by tracking impressions, engagements, bounce rates, etc• Effectively present metrics monthly to CSCR executives using Google Analytics, PowerPoint, Excel

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  Active Member

  Jan 2022 - Aug 2022

  PSAMA - Penn State American Marketing Association
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  Johnson & Johnson

  Jun 2022 - Dec 2022

  Consumer Brand Management Co-Op - LISTERINE

  • Designed a digital product selector tool to understand consumer needs, understand consumer needs with first-party data, and drive a frictionless shopping experience, ensuring sales growth of 15 Listerine products.• Created a Customer Relationship Management (CRM) and Email Metrics report to analyze effectiveness of prior year emails as well as set best practices to ensure consumer loyalty in the future.• Optimized variation strategy, keyword search terms, and sponsored ad campaigns to achieve a greater ROI on the Amazon platform for Aveeno and Vivvi & Bloom products.• Analyzed product sales to quantify brand growth, maintaining knowledge of current environment and industry trends while benchmarking against retailers and competitors; distributed report to cross-functional partners.• Served as main liaison for influencer partnership recommendations, content vetting, and approval with PR agency Show less

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  Penn State Prime

  Aug 2022 - May 2023

  Active Member
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  Mars

  May 2023 - Aug 2023

  Strategic Sales and Marketing Intern
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  Kenvue

  Jul 2024 - now

  Assistant Brand Manager | Zyrtec, Health Care Professional