Sue Ridgeway

Experience

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  EarthLink

  Jan 1999 - Jan 2003

  Here, I oversaw the creation and distribution of internal communications to keep employees updated on key initiatives and events. Additionally, I drove the promotion of the company’s social media presence, overseeing content planning, posting, monitoring, and engagement strategies. In this role I led cross-functional teams to execute impactful marketing campaigns, ensuring alignment with brand guidelines, and strategic business objectives. I diligently monitored and analyzed campaign performance, delivering insightful reports to optimize strategies and drive superior outcomes. As a technical writer and editor, I enhanced user functionality and productivity by creating informative documentation.

  • Communications Specialist

    Jan 2002 - Jan 2003

  • Marketing PM – Business Products

    Jan 2000 - Jan 2002

  • Technical Editor – Editorial Services

    Jan 1999 - Jan 2000
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  Sue Writes, Unlimited

  Jan 2003 - Jul 2022

  Marketing Communications Consultant

  In this role, I shaped marketing strategies that significantly boosted brand recognition and drove sales growth for a diverse range of clients across multiple industries. By crafting compelling, high-converting copy, I consistently delivered successful campaigns across digital and traditional channels, including web content, blogs, newsletters, email marketing, social media, and webinars. My client-centric approach and dedication to exceptional service resulted in long-term partnerships and repeat business. Earned long-term assignments at an ad agency, design firm, and national nursing association. Key Contributions:• Amplified customer engagement and loyalty by developing and employing effective social media strategies.• Improved sales funnel performance by creating persuasive web content that attracted and converted leads. Show less

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  DaVita

  Feb 2014 - May 2016

  Marketing Manager, Falcon Physician

  As a Marketing Manager, I directed the marketing team for Falcon Physician, driving innovative strategies and creative vision that transformed brand growth. By mentoring and motivating my team, we consistently delivered high-performing campaigns that exceeded targets and propelled business success. My leadership led to a significant increase in brand recognition, engagement, and revenue growth, solidifying Falcon Physician's market leadership. Key Accomplishments:• Elevated revenue and expanded market share through innovative marketing strategies.• Spearheaded comprehensive media campaigns that boosted brand visibility and engagement.• Championed and rolled out creative marketing initiatives, resulting in a significant uptick in customer acquisition. Show less

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  ArcherPoint

  Jun 2016 - Oct 2018

  Marketing Manager

  While working here, I crafted and executed innovative marketing strategies; and positioned company as a trailblazer in the industry through effective marketing and communication tactics. I worked closely with the sales team to increase the sales funnel.Key Accomplishments:• Grew client base by implementing content strategies, including blogs, newsletters, case studies, and feature articles.• Highlighted the company as an industry leader through marketing strategies and public relations efforts. Show less

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  Strata Information Group

  Jul 2022 - Jun 2024

  Marketing Lead

  In this position, I spearheaded and executed dynamic marketing strategies, propelling our company to new heights of success. Crafting comprehensive go-to-market plans, I orchestrated a surge in sales leads through our SEO-optimized website. Skillfully directing organic marketing efforts, I heightened brand awareness and loyalty by engaging in social media and email campaigns. Furthermore, I planned impactful online conferences and webinars, positioning our company as a trailblazer in the industry.Key Contributions:• Boosted sales leads by 40% through the design and maintenance of a high-performing, SEO-optimized website.• Achieved a 25% increase in customer retention by implementing compelling and targeted email marketing campaigns.• Improved industry presence by orchestrating online conference with over 3000 attendees. Show less

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  Point of Reference

  Jan 2025 - now

  Marketing Manager