Grace Doeleman

Experience

• 

  Chatters Limited Partnership

  Aug 2016 - Sept 2021

  - Coached a team of 15 employees to achieve sales targets, as well as developed and monitored KPIs for each individual- Monitored budgets; created and implemented sales goals; payroll management; oversaw inventory and product ordering; optimized scheduling for business- Created relevant social media content for salon Facebook page- Maintained communication with all departments including HR, payroll, upper management, inventory control and reps for various brands- Managed recruiting, hiring and training practices for business Show less

  • Salon Manager

    Jun 2020 - Sept 2021

  • Beauty Consultant

    Aug 2016 - Jun 2020
• 

  Pattison Food Group

  Sept 2021 - now

  Responsible for creating and implementing marketing strategies and initiatives for the More Rewards loyalty program. This includes managing campaigns across multiple grocery banners such as Save-On-Foods, Buy-Low Foods, Quality Foods, Nesters Market, PriceSmart Foods, Urban Fare, and Pure Pharmacy, as well as supporting on co-branded marketing efforts with key external partners including RBC and Expedia.In addition to existing responsibilities, tasks include:- Leading the planning and rollout of large-scale loyalty promotions across 200+ grocery locations in Western Canada- Enhancing More Rewards brand visibility and improving customer perception by optimizing the end-to-end customer journey across digital platforms and in-store environments- Ensuring all brand communications and customer touchpoints adhere to established brand guidelines, and consistently reflect the brand's tone, identity, and values- Leveraging customer data and insights to design strategic, data-driven promotions tailored to target demographics- Measuring and reporting on ROI and key performance indicators (KPIs) to evaluate campaign effectiveness and support business objectives Show less Responsible for coordinating and executing marketing campaigns for loyalty promotions across PFG grocery banners including Save-On-Foods, Buy-Low Foods, Quality Foods, Nesters Market, PriceSmart Foods, Urban Fare and Pure Pharmacy.Tasks included:- Key contact for in-store teams and internal marketing teams for More Rewards/ customer loyalty marketing and signage- Creating and presenting strategic and tactical campaign briefs- Managing creative direction of marketing assets with design team for execution across all channels including in-store and digital- Supported roll out of new digital coupon platform- Post promotion analysis Show less

  • Marketing Supervisor

    Jul 2024 - now

  • Marketing Specialist

    Sept 2023 - Jul 2024

  • Marketing Coordinator

    Nov 2022 - Sept 2023

  • More Rewards Coordinator

    Sept 2021 - Nov 2022