Swetha Rathnam

Experience

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  Girl Scouts of the USA

  Jan 2005 - Jan 2017

  Ambassador

  A group of over 10 million girls using their talents and passion to positively affect their communities

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  Freelance

  Aug 2017 - May 2021

  Social Media Manager

  - Use social media to build and maintain a company's brand/reputation- Create and organize content for various digital platforms- Study social media analytics and create catered suggestions for social media plans- Interact with audience and stakeholders- Set KPIs and targeted goals for social media campaigns

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  CIVICUS Living and Learning Program

  Aug 2017 - May 2019

  Participate in panels where I advise potential associates for the living and learning program. I also write personalized letters to prospective students encouraging them to join the program. CIVICUS is a Living and Learning Program at the University of Maryland College Park. This two-year, invitational academic citation program is built on the five themes of civil society: citizenship, leadership, community-service learning, community building in a diverse society, and scholarship.

  • Ambassador

    Oct 2018 - May 2019

  • Assosicate

    Aug 2017 - May 2019
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  University Recreation and Wellness

  Jan 2018 - Sept 2021

  - Train facility staff & supervisors - Administer group and final interviews- Monitor and update student staff schedules- Institute and maintain student staff recognition initiatives- Maintain equipment inventory records and process all billing- Assist in oversight of retail inventory and display appearance- Maintain and organize RecWell uniform checkout inventory- Collaborate with the Assistant Director, ERC & Satellite Facilities as directed - Work 30+ hours while enrolled as a full-time student- Supervise North Campus Facility Staff and address the needs of the patrons and of all departments- Interview prospective employees in both 1-on-1 and group settings in order to select most qualified candidates- Train new employees- This job demands excellent customer service skills, leadership, organization, and responsibility for money and equipment.

  • North Campus Facilities Program Assistant

    Aug 2020 - Sept 2021

  • North Campus Facility Supervisor

    Jan 2018 - Jun 2021
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  Hanu Software

  Jun 2018 - Aug 2018

  Marketing Assistant

  Work as an intern under the Cheif Marketing officer to learn from Hanu's rebranding process as they worked towards positively marketing their brand.

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  University of Maryland Athletic Department

  Dec 2018 - May 2020

  Marketing Intern

  - Work to improve the fan experience behind the scenes and on the field - Plan and execute the games’ marketing (posters, the signs on the buses, emails) and game promotions (t-shirt tosses/gifts for the first ___ students, the timing of the flag release, player videos, flash mob production, etc.)

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  Avanade

  Jun 2019 - Aug 2019

  Marketing Summer Analyst

  - Working on the Accenture's marketing team- Plan and execute video for a culture launch- Plan project on relationship marketing- Support the account team marketing lead

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  Ogilvy

  Jun 2021 - Feb 2022

  Marketing Analyst

  - Lead multiple accounts and brands in their analytics needs - Track companies’ digital presence, study customer behavior through various mediums and sources, and suggest changes to various digital platforms and media engagements to improve engagement - Present analytical data and insights to client on a monthly, quarterly, or bi-annual basis

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  DEPT®

  Feb 2022 - Aug 2023

  Decision Sciences and Analytics Analyst

  - Assess the campaign’s technical measurement and data requirements (e.g., campaign tagging, Web analytics coding) - Build measurement plans against learning and business objectives- Help monitor and analyze performance through campaign dashboards and readouts - Determine the data requirements, extract and manipulate the data and develop a coherent story with clear, easy-to-follow conclusions with actionable recommendations in a concise, organized fashion.- Use multi-touch attribution/digital attribution solutions to understand interactions, roles and conversion contributions between digital marketing channels- Integrate reporting across channels for large programs; and lead internal measurement discussions and develop relevant QA practices.- Support and provide input on design, execution, and interpretation of test results. Identify needs for analysis and guide team members on techniques and interpretation. Show less

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  PHD

  Oct 2023 - now

  Manager, Marketing Science

  - Worked to execute strategic planning deliverables, brand studies, measurement frameworks, and reporting - Managed cross-functional teams across data management, insight development, and 100+ performance reporting deliveries annually- Created and implemented new reporting templates to better showcase media performance and inform overall portfolio strategy