Jeannine Ho

Experience

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  Foot Locker

  May 2007 - May 2014

  Sales Associate

  - Provide outstanding customer service based on needs and desires- Upkeep visual displays as necessary - Replenish stock to sales floor - Cashier - Assist in periodical audits- Received an 80% on a mystery shopper

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  American Marketing Association (AMA)

  May 2010 - May 2013

  Served as the face of the organization amongst other college business organizations and the community. Main focus was to provide the members with professional development and sustainable/real life experiences to help them prepare for the next chapter. Responsibilities include: - Leading a board of 14 directors and directed weekly internal and organization meetings- Enhancing community relations- Building and maintaining relations with nearby regional AMA organizations- Host and oversee annual regional conferences with more than 75 attendees and 4 schools in participation- Communicate with community partners and professional organizations Awards received at an International level under leadership: Top 25 Chapter, Best Overall Exhibit, and Outstanding Chapter Planning among the 13 awards in 2013; received 8 awards as Vice President in 2012, and 5 awards as ABSOC Representative in 2011Prior positions within the organization include: Vice President (2012), ABSOC Representative (2011) Show less While assisting the president responsibilities include: - Delegate executive board officers - Maintain and create relationships with other business organizations as well as other American Marketing Association chapters across the nation- Build connections with local community organizations - Oversee all chapter events in planning and execution- Coordinate annual regional conferences with more than 75 attendees and 4 schools in participation- Organized annual events such as Marketing Week, AMA Art Gala, executive board retreats, end of the year banquets, participation in the annual AMA International Collegiate Conference, among othersReceived 8 awards at an International level as Vice President Show less

  • President

    May 2012 - May 2013

  • Executive Vice President

    May 2011 - May 2012

  • Associated Business Student Organizational Council Representative

    May 2010 - May 2011
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  CSULB Alumni Association myBeach Committee

  Dec 2010 - May 2012

  MyBeach Senior Class Chair

  - Oversee a team of dedicated members to help increase brand awareness and membership of the myBeach committee to the campus and community- Plan and execute events to promote the Alumni Association to seniors- Assist with implementing marketing strategies- Recruit seniors to get involved with committee

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  CA Higher Education Sustainability Conference

  Feb 2011 - Aug 2011

  Conference Coordinator

  - Plan and schedule workshops and speaker sessions for the conference - Create and implement marketing plan for the conference- Create schedules for volunteers- Compile results from surveys and create presentations

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  KBeach Global Radio

  Oct 2011 - May 2012

  Promotions and Events Intern

  - Coordinated and executed bi-monthly events promoting Kbeach Global Radio on campus and to the community- Partnered with the marketing team to connect students with Kbeach and enhance brand awareness

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  AlliedPRA Destination Management

  Jan 2013 - Jun 2013

  Product Development Intern

  Managed and enhanced company’s marketing tools/collateral while assisting at events. Various responsibilities included:- Managing supplier/vendor database through research and outreach- Updating marketing assets including boilerplates, presentations, decks, company profiles- Shadow Operations team with programming and on-site execution- Shadow Account Managers with proposal development and program planning

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  H+M Communications

  Apr 2013 - Mar 2017

  Associate Manager, Experiential and Word of Mouth

  Develop strategic campaigns and execute publicity and promotions efforts while taking the lead on experiential events. Experience over the span of 3 years, include managing various accounts and executing the following responsibilities: - Spearhead press and grassroots activations from all stages including creative, crafted proposals and event timelines, lodging accommodations, staffing, logistics, on-site main point of contact, vendor research/relations, and post-event analysis- Develop project calendars, run of show timelines, staff roles and assignments- Research and conduct site checks for event locations - Source and liaise with on and off-site vendors - Recruit, interview, and hire brand ambassadors across various markets for different events- Day-to-day liaison between client, internal team, media partners, and vendors- Create campaign proposals and deliver top-line media reports/presentations - Manage and send weekly client reports - Collaborate and provide supporting assets with internal teams and brand ambassadors for events- Oversee and manage community organization outreach as well as the agency's apprenticeship program - Manage client campaign budgets ranging from $50K to $150K across multiple departments Managed and executed countless events including, but not limited to: media press days and multi-city tours for executives and talent, promotional screenings, trade show events, event after-party for talent and media, company retreat and employee outings Previous positions within the agency include: Associate Manager of Publicity & Promotions, Account Associate, and Apprentice Show less

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  DRAGONFLi MEDIA TECHNOLOGIES

  Mar 2017 - Sept 2018

  Marketing Coordinator - Lexus LaceUp Running Series

  Executed ongoing grassroots marketing efforts to boost brand awareness and increase race registration numbers through the following actions:- Customer Relationship Management - Built and managed relationships with 50+ retailers and partnerships with 25+ running groups in the Southern California area- Managed expo and running clubs Master Calendar of events, and provide strategic recommendations of event activations - Oversaw expos and running club events include, but limited to booking event space and ordering supplies, booth set up/breakdown, on-site sales and customer relations, staffing, logistics, event attendees follow up and post-event analysis • Total events completed: 20 race expos connecting with 200,000+ attendees, and 49 running club events connecting with more than 3,500 runners - Managed expo supplies and giveaway inventory - Supervised 25+ ambassadors throughout the race series - Created a database to continuously enhance relationships with running clubs across Southern California- Created and managed email campaigns through Mailchimp and previously through Constant Contact Show less

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  HOKA

  Aug 2018 - now

  Manage the internal GTM process within Global Integrated Brand Marketing team from beginning to end. Drive collaboration and efficiencies among Global Marketing teams to deliver integrated plans to regional marketing partners. Partner with regional marketing teams to evaluate and assess campaign launches for future considerations. Project Management for unique special projects that are new to the brand/team resulting in new process creation and multi-department collaboration throughout the project. Program management for the brand's Global Retailer Summit in Chamonix, France during the brand's pinnacle trail event, UTMB Mont-Blanc since 2021. Management includes general event programming, vendor relations, presentation oversight, gifting, and on-site execution and guest hospitality. Led implementation of brand's first project management tool, Asana across the Global Brand Marketing team and collaborative departments. Show less - Manage and collaborate with key stakeholders and internal teams to execute internal bi-annual online Brand events such as Global Brand Conference for 800+ personnel, Global Alignment Meeting for 100+ personnel, and assisted with annual Board of Directors meeting of 10+ executives - Provide 360 support for Go to Market campaigns and global experiential activations- Facilitate communication and global creative asset deliverables for Tier 1 brand campaigns to global partners including the recent launch of HOKA’s new brand platform, FLY HUMAN FLY. - Built and Manage event programming, provide full-service hospitality and on-site event production for 6 Day Retailer Summit during the brand’s first year as the premier footwear sponsor of UTMB for total of 35 US and international retailers and 20 Leadership team members- Execute full transition of HOKA events warehouse to external 3P Distribution Center - Managed COVID Protocols at Brand Events such as Project Carbon X 2 (Jan 2021) for 100+ personnel and for the Field Experience and Sales Team upon returning to in person meetings and events - Initiated and hosted monthly Employee bonding activities including Happy Hours, Breakout Rooms, and Vision Board workshop Show less Main responsibility of strategic management of 200+ brand events calendar encompassing expos, trade shows, internal conferences, and Sales Summit. 2019 accomplishments include managing brand led events that contributed to brand’s growth, increase in sales, and increase in consumer interaction. Event management highlights include: - Increased brand exposure at the HOKA Welcome Nest at IRONMAN World Championships (Kona), accomplishing 10 various activities over the span of 9 days leading to an exponential increase in booth foot traffic. - Seamless HOKA Expo Space on-site buildouts and event logistics at various brand priority events such as IRONMAN World Championships (Kona), Miami Marathon, Big Sur Marathon, LA Marathon, and more. - Executing for the first time, a pop-up shop during New York City Marathon race week hosting 7 unique consumer events over the span of 5 days. - Created a Finish Line Festival to include an Athlete Lounge for 68 Athletes, Spectator Viewing for 300+ invited guests, and Media Lounge for 31 Global partners at a World Record Attempt Event, Project Carbon X, the first of its kind for the brand. - Implemented Direct to Consumer selling events at 18 key expos/events selling more than 4,600 units - Forecasted Footwear and Apparel buys for DTC selling events. - Furthered the data capture program at 50+ events resulting in 5,300+ new emails. Show less

  • Global Brand Marketing Operations Manager

    Aug 2023 - now

  • Global GTM - 360 Integration & Events Associate Manager at HOKA

    Dec 2020 - Aug 2023

  • Events Associate

    Jul 2019 - Dec 2020

  • Marketing Coordinator - HOKA Events

    Aug 2018 - Jul 2019