Falah Luthfi

Experience

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  MolmeCompany

  Jun 2017 - Sept 2019

  Molme Company, Co-Founder (2017 - 2019)Molme is a SME business in merchandise by producing custom notebooks and clothing with a production of up to 300 products per month, also have many collaboration with community> My first big business and first time I develop real company system> Successfully collaborated with more than 10 events and organizations around Jogja> Dramatically increase the revenue by 100% in early join when become Marketing Manager> Develop business and branding strategies so that Molme has enough position as a trusted merchandise company among Jogja students Show less

  • Product Marketing Manager & Co-Founder

    Sept 2018 - Sept 2019

  • Marketing Specialist

    Jun 2017 - Sept 2018
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  PT. Pindad (Persero)

  Jan 2019 - Feb 2019

  Business Industrial Internship

  I work on some business development tasks such as market analysis for new products. In addition, I was also given the task to make a customer satisfaction analysis based on data forms that have been given to customers.

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  Fala Coffeeshop

  Sept 2019 - Dec 2022

  The No.1 GardenCoffee Shop in Kudus, Central Java• Transformed vision into actionable milestones, successfully implementing a product strategy that stabilized revenue growth, achieving a consistent 25% quarterly increase.• Led a dynamic team of 7-12 members, applying Maslow’s Hierarchy of Needs to drive seamless operations, continuous improvement, and effective performance evaluations.• Identified market opportunities and spearheaded customer acquisition efforts, resulting in a 40% increase in customer retention for online orders.• Developed, managed, and optimized business systems through weekly research, ensuring a data-driven and scalable company development strategy.• Fostered strategic partnerships with 10+ local communities, leading to impactful collaborations and community-driven events that strengthened brand presence. Show less

  • Head of Product Manager & Digital Marketing

    Dec 2019 - Dec 2022

  • Founder

    Sept 2019 - Jun 2020
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  Jogja Coffee Magazine

  Nov 2019 - Jul 2020

  Content Writer

  Writing content about coffee in Yogyakarta. The scope of this magazine has expanded in around Indonesia so that now clients are not only from Jogja but until Bali. Here I using 'Upay' as my writer name.My responsibilities are everything related to Content Writer including - Conceptual Planning- Client Interview- Client Research- Content Development

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  Platon

  Jan 2023 - Mar 2023

  Product Manager

  • Help company to observe and analyze problem related to product and management• Cut down hiring proces bottleneck until hiring speed increase by 20% , make positive impact on a more effective recruitment process• Developing internal system apps and also control the overall product quality. Breakdown all main feature to make user flow with figjam and also make dataflow • Identified developer payroll problem because of no standard procedure, so then design and implement automatic payroll system for developer. Cause payroll activity 10% faster because of cut the process flow Show less

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  Bawahtanah

  Jun 2023 - Apr 2024

  Digital Marketing & Product Specialist

  The Bigges Mining Training Consultant in Indonesia, serving 5,000+ clients with proven expertise• Boosted Instagram conversion rates by 62% (Sept–Oct 2023) through targeted engagement and marketing strategies.• Achieved a record-breaking 30% increase in POP certification sales via high-performing Instagram ads.• Increase 40% class sales by leveraging strategic marketing initiatives.• Designed and executed data-driven marketing strategies, aligning with OKRs to capture the right target audience and ensuring market fit and trend alignment.• Expertly managed Meta Ads Ecosystem, optimizing campaign performance for maximum reach and ROI.• Led product development as a Product Manager, overseeing backlog creation, UI development, and crafting detailed Product Requirement Documents (PRDs). Show less

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  Digimind Education

  Jul 2024 - now

  Head of Digital & Product Marketing

  Education Technology Company with a annual revenue exceeding IDR 1 billion• Achieved a 10% checkout conversion rate and 1,000 B2C Students in 3 months by optimizing the sales funnel for higher efficiency through Meta Ads, Event Manager, & Goggle Tag Manager.• Secured major B2B clients, including Vale and IPC (International Prima Coal).• Conducted business, product, and market analysis to develop strategies aligned with company vision and OKRs.• Led market and customer research to identify customer journey, personas, and pain points.• Developed and executed targeted digital marketing strategies on Instagram and TikTok to reach targeted audience.• Designed high-impact marketing assets, including video and graphic content, while strategizing content for maximum reach and conversions. Show less

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  PT Lexon Anugrah Utama

  May 2025 - now

  Sales Marketing Supervisor

  • Responsible for overseeing end-to-end sales and marketing operations, including target setting and execution.• Designed and implemented strategic plans for the sales and marketing division.• Achieved record-high revenue for two consecutive years (peak in June).• Successfully increase 2x revenue online sales revenue through effective marketing sales strategies.• Led and managed a 16-member sales and marketing team to ensure alignment with strategy and timelines.• Conducted regular evaluations and implemented continuous improvements for team performance. Show less