Agata Macuba

Agata Macuba

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location of Agata MacubaGreater Stockholm Metropolitan Area

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  • Timeline

  • About me

    Researcher | Product Strategist | Facilitator | Insights | Strategic Foresight | Product & Service Development

  • Education

    • Designskolen Kolding

      -
      Master of Arts - MA Industrial Design

      Activities and Societies: Social Design discipline ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต: Focused on placing stakeholders at the center of the design process, using collaborative methods like empathic design, participatory design, and co-design to understand and address complex human issues and create impactful solutions grounded in real-world contexts.๐—–๐—ฟ๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐˜‚๐—น๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป: Developed skills to challenge existing paradigms and envision innovative future scenarios, fostering creative thinking to exploreโ€ฆ Show more ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต: Focused on placing stakeholders at the center of the design process, using collaborative methods like empathic design, participatory design, and co-design to understand and address complex human issues and create impactful solutions grounded in real-world contexts.๐—–๐—ฟ๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐˜‚๐—น๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป: Developed skills to challenge existing paradigms and envision innovative future scenarios, fostering creative thinking to explore alternative possibilities and address societal challenges.๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป: Gained expertise in designing interventions that create positive change and impact, focusing on systems and experiences that promote social well-being and sustainability.๐—–๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Worked with entities such as Aarhus Municipality, Danske Bank, Grundfos, and the LEGO Group, gaining experience in designing solutions that meet diverse needs and drive social innovation. Show less

    • Copenhagen Business School

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      Postgraduate Diploma Strategic Management and Innovation

      ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฎ๐—ป๐—ฑ ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: Studied techniques for leading strategic initiatives and managing organizational change, including aligning corporate strategy with functional strategies such as design, research, and operations. Gained skills in effective stakeholder management to ensure cohesive and successful implementation across the organization.๐—”๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€: Developed the ability to use strategicโ€ฆ Show more ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฎ๐—ป๐—ฑ ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: Studied techniques for leading strategic initiatives and managing organizational change, including aligning corporate strategy with functional strategies such as design, research, and operations. Gained skills in effective stakeholder management to ensure cohesive and successful implementation across the organization.๐—”๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€: Developed the ability to use strategic analysis tools such as SWOT, PESTEL, and Porterโ€™s Five Forces to thoroughly evaluate market dynamics. This includes assessing competitor activities, identifying market trends, and understanding customer needs to provide clients with actionable insights that support informed strategic decisions.Attended this course to enhance my leadership skills at Crey Games. Show less

    • Uniwersytet SWPS

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      Bachelor of Science - BS Product Design & Social Sciences Practical profile, 5, 242 ECTS

      Activities and Societies: Bachelor Thesis: Analyzed South Koreaโ€™s rapid economic growth ("Miracle on the Han River") and its societal impacts, such as consumerism and conglomerate influence. Employed a critical design approach by creating a modern version of the Korean Soban table to address these social changes. ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—›๐˜‚๐—บ๐—ฎ๐—ป-๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต: Integrated design education with social sciences, such as anthropology, sociology, and psychology, to create user-centered products. Focused on understanding human behavior, user needs, and motivations while considering societal and environmental impacts.๐—”๐—ด๐—ถ๐—น๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: Gained expertise in managing projects from research to prototyping, concept development, and designโ€ฆ Show more ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—›๐˜‚๐—บ๐—ฎ๐—ป-๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต: Integrated design education with social sciences, such as anthropology, sociology, and psychology, to create user-centered products. Focused on understanding human behavior, user needs, and motivations while considering societal and environmental impacts.๐—”๐—ด๐—ถ๐—น๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜: Gained expertise in managing projects from research to prototyping, concept development, and design, using agile methodologies to stay flexible and responsive to user needs and business goals throughout the design process.๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—™๐—ผ๐—ฐ๐˜‚๐˜€: Combined research, design thinking, and value proposition strategies to design products, services, and systems through informed decisions that drive innovation. Show less

    • ํ•œ๋™๋Œ€ํ•™๊ต

      2016 -
      Industrial and Product Design

      Activities and Societies: Psychology, Cross-Cultural Global Perspectives, Global Entrepreneurship, Product Design ๐—–๐—ฟ๐—ผ๐˜€๐˜€-๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—–๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ฒ๐—ป๐—ฐ๐—ฒ: Enhanced ability to navigate and understand diverse cultural contexts through courses like Cross-Cultural Global Perspectives and Global Entrepreneurship. This experience sharpened my skills in adapting to and effectively communicating within multicultural environments.๐—˜๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ๐—ถ๐—ฎ๐—น ๐—ง๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐—ฎ ๐—š๐—น๐—ผ๐—ฏ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ: Developed a strong understanding of global issues, including political andโ€ฆ Show more ๐—–๐—ฟ๐—ผ๐˜€๐˜€-๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—–๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ฒ๐—ป๐—ฐ๐—ฒ: Enhanced ability to navigate and understand diverse cultural contexts through courses like Cross-Cultural Global Perspectives and Global Entrepreneurship. This experience sharpened my skills in adapting to and effectively communicating within multicultural environments.๐—˜๐—ป๐˜๐—ฟ๐—ฒ๐—ฝ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜‚๐—ฟ๐—ถ๐—ฎ๐—น ๐—ง๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐—ถ๐—ป ๐—ฎ ๐—š๐—น๐—ผ๐—ฏ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ: Developed a strong understanding of global issues, including political and cultural differences, fostering a well-rounded perspective on international operations. Leveraged this knowledge to identify and seize opportunities in global markets.๐—œ๐—ป๐˜๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—ฃ๐˜€๐˜†๐—ฐ๐—ต๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด: Completed a psychology course that covered foundational concepts in cognitive, developmental, clinical, and social psychology. The courseโ€™s intensive format, with weekly exams, deepened my understanding of psychological principles and theories. Show less

  • Experience

    • Optimera AS

      Jul 2012 - Aug 2016
      • Customer Service , Montรฉr Minde Florvaag Bruk

        Jul 2014 - Aug 2016
      • Customer Service , Montรฉr Minde Florvaag Bruk

        Jul 2012 - Jun 2014
    • Concordia Design

      Jan 2017 - Jan 2017
      Research Assistant

      Assisted Concordia Design, a design consultancy, with a project that was part of the European Innovation Partnership on Active and Healthy Ageing. Helped run workshops at five different elderly communities and clubs to identify issues faced by the elderly in their neighborhoods. Engaged in user participation, probing, and data collection to gather valuable insights for improving elderly care and community support systems.

    • Flying October

      Jan 2019 - Jan 2019
      Service Design Consultant

      Collaborated with Flying October as a freelancer, interacting with clients to develop service design solutions. Led value proposition workshops for the visitnordvestkysten.dk part of the Danish Coastal and Nature Tourism, to enhance their strategic offerings. Focused on aligning client needs with innovative service designs and value propositions to support regional tourism development.

    • Danske Bank

      Apr 2020 - Jun 2020
      Design Researcher

      Worked with Danske Bank to explore users' understanding of Digital Identity through co-creation workshops. Developed and facilitated research that evolved into a gamified teaching concept.

    • The LEGO Group

      Oct 2020 - Jul 2021
      Design Researcher

      Successfully pitched a project proposal to the LEGO Group, which resulted in a paid collaboration as an external consultant. The project aimed to investigate employees' work-from-home experiences during the pandemic and involved developing a method to foster inclusive conversations about work culture. Using speculative design and co-design methodologies, I facilitated discussions in a cross-cultural and cross-departmental environment. This collaboration spanned across LEGO teams on three continents, ensuring a comprehensive understanding of diverse perspectives and needs. Show less

    • CREY Games

      Nov 2021 - Jan 2023
      Design Researcher

      Developed and established the research function from the ground up, including building a centralized research repository to streamline access to user insights across teams. I led user testing sessions to evaluate product usability and uncover user needs, ensuring research findings directly informed development. To further expand the companyโ€™s research capabilities, I hired and managed an additional researcher.

    • Paradox Interactive

      Feb 2023 - now
      • Senior Researcher | Tag-team lead

        Jan 2025 - now
      • Researcher

        Feb 2023 - Jan 2025
  • Licenses & Certifications

    • Advanced Data Analytics

      Grow with Google on Coursera
      Mar 2023
    • Diversity and Inclusion in a Global Enterprise

      LinkedIn
      May 2021
      View certificate certificate
    • Collaborative Design: Vision and Strategy

      LinkedIn
      Aug 2022
      View certificate certificate
  • Volunteer Experience

    • Ambassador

      Issued by Women in Games on Mar 2022
      Women in GamesAssociated with Agata Macuba
    • Volunteer, Co-Founder

      Issued by Zupa Wolnosci on May 2017
      Zupa WolnosciAssociated with Agata Macuba