
Agata Macuba

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About me
Researcher | Product Strategist | Facilitator | Insights | Strategic Foresight | Product & Service Development
Education

Designskolen Kolding
-Master of Arts - MA Industrial DesignActivities and Societies: Social Design discipline ๐๐ฒ๐๐ถ๐ด๐ป ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต: Focused on placing stakeholders at the center of the design process, using collaborative methods like empathic design, participatory design, and co-design to understand and address complex human issues and create impactful solutions grounded in real-world contexts.๐๐ฟ๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐ฎ๐ป๐ฑ ๐ฆ๐ฝ๐ฒ๐ฐ๐๐น๐ฎ๐๐ถ๐๐ฒ ๐๐ฒ๐๐ถ๐ด๐ป: Developed skills to challenge existing paradigms and envision innovative future scenarios, fostering creative thinking to exploreโฆ Show more ๐๐ฒ๐๐ถ๐ด๐ป ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต: Focused on placing stakeholders at the center of the design process, using collaborative methods like empathic design, participatory design, and co-design to understand and address complex human issues and create impactful solutions grounded in real-world contexts.๐๐ฟ๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐ฎ๐ป๐ฑ ๐ฆ๐ฝ๐ฒ๐ฐ๐๐น๐ฎ๐๐ถ๐๐ฒ ๐๐ฒ๐๐ถ๐ด๐ป: Developed skills to challenge existing paradigms and envision innovative future scenarios, fostering creative thinking to explore alternative possibilities and address societal challenges.๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐๐ฒ ๐๐ฒ๐๐ถ๐ด๐ป: Gained expertise in designing interventions that create positive change and impact, focusing on systems and experiences that promote social well-being and sustainability.๐๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Worked with entities such as Aarhus Municipality, Danske Bank, Grundfos, and the LEGO Group, gaining experience in designing solutions that meet diverse needs and drive social innovation. Show less

Copenhagen Business School
-Postgraduate Diploma Strategic Management and Innovation๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ป๐ด๐ฒ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Studied techniques for leading strategic initiatives and managing organizational change, including aligning corporate strategy with functional strategies such as design, research, and operations. Gained skills in effective stakeholder management to ensure cohesive and successful implementation across the organization.๐๐ฑ๐๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ป๐ฎ๐น๐๐๐ถ๐: Developed the ability to use strategicโฆ Show more ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ป๐ด๐ฒ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Studied techniques for leading strategic initiatives and managing organizational change, including aligning corporate strategy with functional strategies such as design, research, and operations. Gained skills in effective stakeholder management to ensure cohesive and successful implementation across the organization.๐๐ฑ๐๐ฎ๐ป๐ฐ๐ฒ๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ป๐ฎ๐น๐๐๐ถ๐: Developed the ability to use strategic analysis tools such as SWOT, PESTEL, and Porterโs Five Forces to thoroughly evaluate market dynamics. This includes assessing competitor activities, identifying market trends, and understanding customer needs to provide clients with actionable insights that support informed strategic decisions.Attended this course to enhance my leadership skills at Crey Games. Show less

Uniwersytet SWPS
-Bachelor of Science - BS Product Design & Social Sciences Practical profile, 5, 242 ECTSActivities and Societies: Bachelor Thesis: Analyzed South Koreaโs rapid economic growth ("Miracle on the Han River") and its societal impacts, such as consumerism and conglomerate influence. Employed a critical design approach by creating a modern version of the Korean Soban table to address these social changes. ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ฒ๐๐ถ๐ด๐ป ๐๐ถ๐๐ต ๐ฎ ๐๐๐บ๐ฎ๐ป-๐๐ฒ๐ป๐๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต: Integrated design education with social sciences, such as anthropology, sociology, and psychology, to create user-centered products. Focused on understanding human behavior, user needs, and motivations while considering societal and environmental impacts.๐๐ด๐ถ๐น๐ฒ ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Gained expertise in managing projects from research to prototyping, concept development, and designโฆ Show more ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐๐ฒ๐๐ถ๐ด๐ป ๐๐ถ๐๐ต ๐ฎ ๐๐๐บ๐ฎ๐ป-๐๐ฒ๐ป๐๐ฒ๐ฟ๐ฒ๐ฑ ๐๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต: Integrated design education with social sciences, such as anthropology, sociology, and psychology, to create user-centered products. Focused on understanding human behavior, user needs, and motivations while considering societal and environmental impacts.๐๐ด๐ถ๐น๐ฒ ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐: Gained expertise in managing projects from research to prototyping, concept development, and design, using agile methodologies to stay flexible and responsive to user needs and business goals throughout the design process.๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐๐ฒ๐๐ถ๐ด๐ป ๐๐ผ๐ฐ๐๐: Combined research, design thinking, and value proposition strategies to design products, services, and systems through informed decisions that drive innovation. Show less

ํ๋๋ํ๊ต
2016 -Industrial and Product DesignActivities and Societies: Psychology, Cross-Cultural Global Perspectives, Global Entrepreneurship, Product Design ๐๐ฟ๐ผ๐๐-๐๐๐น๐๐๐ฟ๐ฎ๐น ๐๐ผ๐บ๐ฝ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ: Enhanced ability to navigate and understand diverse cultural contexts through courses like Cross-Cultural Global Perspectives and Global Entrepreneurship. This experience sharpened my skills in adapting to and effectively communicating within multicultural environments.๐๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ถ๐ฎ๐น ๐ง๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด ๐ถ๐ป ๐ฎ ๐๐น๐ผ๐ฏ๐ฎ๐น๐ถ๐๐ฒ๐ฑ ๐ช๐ผ๐ฟ๐น๐ฑ: Developed a strong understanding of global issues, including political andโฆ Show more ๐๐ฟ๐ผ๐๐-๐๐๐น๐๐๐ฟ๐ฎ๐น ๐๐ผ๐บ๐ฝ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ: Enhanced ability to navigate and understand diverse cultural contexts through courses like Cross-Cultural Global Perspectives and Global Entrepreneurship. This experience sharpened my skills in adapting to and effectively communicating within multicultural environments.๐๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ถ๐ฎ๐น ๐ง๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด ๐ถ๐ป ๐ฎ ๐๐น๐ผ๐ฏ๐ฎ๐น๐ถ๐๐ฒ๐ฑ ๐ช๐ผ๐ฟ๐น๐ฑ: Developed a strong understanding of global issues, including political and cultural differences, fostering a well-rounded perspective on international operations. Leveraged this knowledge to identify and seize opportunities in global markets.๐๐ป๐๐ฒ๐ป๐๐ถ๐๐ฒ ๐ฃ๐๐๐ฐ๐ต๐ผ๐น๐ผ๐ด๐ ๐ง๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด: Completed a psychology course that covered foundational concepts in cognitive, developmental, clinical, and social psychology. The courseโs intensive format, with weekly exams, deepened my understanding of psychological principles and theories. Show less
Experience

Optimera AS
Jul 2012 - Aug 2016Customer Service , Montรฉr Minde Florvaag Bruk
Jul 2014 - Aug 2016Customer Service , Montรฉr Minde Florvaag Bruk
Jul 2012 - Jun 2014

Concordia Design
Jan 2017 - Jan 2017Research AssistantAssisted Concordia Design, a design consultancy, with a project that was part of the European Innovation Partnership on Active and Healthy Ageing. Helped run workshops at five different elderly communities and clubs to identify issues faced by the elderly in their neighborhoods. Engaged in user participation, probing, and data collection to gather valuable insights for improving elderly care and community support systems.

Flying October
Jan 2019 - Jan 2019Service Design ConsultantCollaborated with Flying October as a freelancer, interacting with clients to develop service design solutions. Led value proposition workshops for the visitnordvestkysten.dk part of the Danish Coastal and Nature Tourism, to enhance their strategic offerings. Focused on aligning client needs with innovative service designs and value propositions to support regional tourism development.

Danske Bank
Apr 2020 - Jun 2020Design ResearcherWorked with Danske Bank to explore users' understanding of Digital Identity through co-creation workshops. Developed and facilitated research that evolved into a gamified teaching concept.

The LEGO Group
Oct 2020 - Jul 2021Design ResearcherSuccessfully pitched a project proposal to the LEGO Group, which resulted in a paid collaboration as an external consultant. The project aimed to investigate employees' work-from-home experiences during the pandemic and involved developing a method to foster inclusive conversations about work culture. Using speculative design and co-design methodologies, I facilitated discussions in a cross-cultural and cross-departmental environment. This collaboration spanned across LEGO teams on three continents, ensuring a comprehensive understanding of diverse perspectives and needs. Show less

CREY Games
Nov 2021 - Jan 2023Design ResearcherDeveloped and established the research function from the ground up, including building a centralized research repository to streamline access to user insights across teams. I led user testing sessions to evaluate product usability and uncover user needs, ensuring research findings directly informed development. To further expand the companyโs research capabilities, I hired and managed an additional researcher.

Paradox Interactive
Feb 2023 - nowSenior Researcher | Tag-team lead
Jan 2025 - nowResearcher
Feb 2023 - Jan 2025
Licenses & Certifications

Advanced Data Analytics
Grow with Google on CourseraMar 2023- View certificate

Diversity and Inclusion in a Global Enterprise
LinkedInMay 2021 - View certificate

Collaborative Design: Vision and Strategy
LinkedInAug 2022
Volunteer Experience
Ambassador
Issued by Women in Games on Mar 2022
Associated with Agata MacubaVolunteer, Co-Founder
Issued by Zupa Wolnosci on May 2017
Associated with Agata Macuba
Languages
- boBokmรฅl, norwegian
- poPolish
- enEnglish
- koKorean
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