Rob Arseneau

Experience

• 

  Staples.com

  Dec 1993 - May 2013

  • Establish the strategic direction and tactical plans for the technology division within Staples.com, addressing both business and consumer segments on-line and in print. • Manage a workgroup of ten, overseeing vendor relationships and advising on assortment planning for over $940 million in annual business.• Create an informative, dynamic, and differentiated on line shopping experience through development of enhanced content such as product selector tools, vendor shops, and streaming video.• Leverage analytical tools, search results, live testing, and customer reviews to enhance the website and ensure a positive shopping experience for the customer.• Collaborate with marketing, promotions, and creative teams to drive sales and profit and to maximize cross-channel synergies. Show less • Managed sales, profit, and assortment goals for multiple categories, accounting for over $400 million in annual sales volume• Initiated and executed web and print assortment presentation, vendor selection, merchandise selection, product mix management, pricing strategy, promotional strategy and presentation in support of annual strategic and financial goals. • Partnered with vendors to develop and implement sales driving plans by category, and negotiated marketing program dollars to support initiatives. • Developed and executed annual strategies for driving sales and margin, supporting cross-channel initiatives, and achieving competitive differentiation. Show less

  • Category Manager

    Oct 2009 - May 2013

  • Director of Merchandising, Technology

    Jul 2006 - Oct 2009

  • Category Manager

    Aug 2000 - Jul 2006

  • Product Manager

    Oct 1996 - Aug 2000

  • Inventory Manager

    Dec 1993 - Oct 1996
• 

  Rogue Ales

  Dec 2013 - Mar 2014

  Marketing Manager

  • Primarily responsible for maintaining Rogue.com website with the most current and accurate information around events, news, and product always with a focus on engaging the customer and positively representing the brand. • Generated several brand marketing pieces for use both internally and externally, all intended to differentiate Rogue and generate customer interest. • Worked several company events, interacting with customers and fans and driving sales.

• 

  Craft Beer Cellar

  Nov 2015 - Apr 2016

  Beer Geek

  Charter team member focused on delivering outstanding service daily and assisting customers in shopping our robust craft beer and cider assortments. POS & product receipt/stocking. Keep informed and up to date on industry trends and new product introductions through research and discussion.

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  BJ's Wholesale Club

  Jun 2016 - Apr 2017

  E-Commerce Buyer

  Responsible for managing assortment, promotions, and web presentation for several categories including indoor furniture, lawn and garden, sports & recreation, and pet accessories.

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  Self Employed

  May 2018 - Feb 2019

  Marketing Specialist

  Leveraging my experience to assist business grow and improve in the areas of e-commerce, brand/product marketing, social media, inventory or sales efforts.

• 

  Vitamin Sea Brewing

  Feb 2019 - Aug 2023

  Distribution And Inventory Manager/Brand Ambassador

  Oversee all aspects of distribution, from assortment planning to managing timely shp dates and invoicing. Manage all aspects of forecasting and purchasing of raw materials needed for production, working with suppliers and self developed reporting to keep weeks of supply and on hand inventory at optimal levels. Additionally work as a brand ambassador, working events across the country as well as locally. Pitch in on administrative and production tasks as needed.

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  Maximum Weather Instruments

  Sept 2023 - May 2024

  Brand Sales Manager
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  Lhasa OMS

  May 2024 - now

  Category Manager