Yuqian Wang

Yuqian Wang

Summer Intern of International Business Department

Followers of Yuqian Wang181 followers
location of Yuqian WangSingapore

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  • Timeline

  • About me

    New Media Operation and Marketing of Xiaohongshu Platform

  • Education

    • Nankai University

      2015 - 2019
      Bachelor's degree International Economics

      Activities and Societies: -Leader of Art Department of School of Economics -Leader, Director and won First AwardThe 9th of Theater Festival of School of Economics -International Volunteer in Bali Island -American Culture Communication Activities, USA -Wharton Business Competition -L'Oreal Brainstorm Competition

    • Purdue University

      2019 - 2020
      Master's degree Marketing 3.57

      Activities and Societies: Markstrat Marketing Competition, first award in Marketing Analysis And Planning course Kaggle Competition, 95.6% accuracy in Data Mining course STAMINA4 IT/Analytics Case Competition, Top 24 -Data mining, Digital marketing, Marketing Research, Business Analytics-3 years STEM OPT-Learned how to use R, Tableau, Python, and SAS

  • Experience

    • China CITIC Bank

      Jul 2017 - Sept 2017
      Summer Intern of International Business Department

      -Assisted in dealing with Import License Business (ILB), including, creating Letter of Credit (L/C) by EE system, auditing ILB, accepting L/C, due payment of L/C-Contributed in dealing with foreign exchange payment business, non-trade payment and export business

    • ByteDance

      Jul 2018 - Sept 2018
      Marketing and HR Division, Intern

      -Composed drafts of 10+ activities; Operate internal website “CQC fan”; Participated in market 2 big promotion activities; Developed and maintained cooperated partners;-Dealt with reimbursement; Manage public account and contracts; Communicated and trained with 50+ salespersons

    • Hello China Inc.

      Jun 2020 - Aug 2020
      New media operation and marketing intern

      - Manage WeChat official account: BroadWe; write and edit Arts and International articles on social media platforms; produce videos and design graphics to engage users; create newsletters- Grow followers and users on social media platforms; Collaborate with marketing to measure the impact of website strategy across all campaign channels and to refine strategy driven by data-based insights

    • 北京现代汽车有限公司

      Dec 2020 - Jul 2022
      New product development and innovation marketing analyst

      - Conducted competitor and market analysis to collect data on competitors’ automobile configuration from online databases, identifying competitive advantages and optimizing automobile configuration plans by analyzing collected data- Organized and compared categories and construction of 420 models’ styles to solve the disorder in categorizing auto styles, revising prices of each automobile style based on the latest costs - Participated in formulating optimal price and sales policies for automobiles by assisting finance, sales, and other departments with conducting the competitive market analysis and cost-benefit analysis Show less

    • Xiaohongshu

      Apr 2023 - now
      New Media Operation and Marketing

      - Create and operate Xiao Hongshu official accounts of local companies in Singapore, including Xiao Podao Media, INMERS Escape. Independently complete the selection, production, writing and editing of advertising posters and videos - Share 150+ advertisements through Xiao Hongshu with a maximum of 10,000+ views per article. Timely optimize content based on followers’ feedback, increased followers by 120%- Create and operate self-media Xiao Hongshu account about pets, produce a total of 400+ notes, receive 37,000+ likes and favorites, obtain maximum of 200,000+ views per note Show less

  • Licenses & Certifications

    • Google Ads Measurement Certification

      Google
      Jan 2020
    • Google Analytics Individual Qualification

      Google
      Jan 2020
    • Google Ads Display Certification

      Google
      Jan 2020
    • Google Ads Search Certification

      Google
      Jan 2020
  • Honors & Awards

    • Awarded to Yuqian Wang
      Krannert Academic Honors List Krannert school of management Jun 2020
    • Awarded to Yuqian Wang
      Krannert Dean's List Krannert school of management Feb 2020
    • Awarded to Yuqian Wang
      Gongneng Scholarship Nankai University Apr 2017
    • Awarded to Yuqian Wang
      Excellent Student Cadre of Departmental Students’ Union - Nov 2015
  • Volunteer Experience

    • International Volunteer

      Issued by GAPPER INTERNATIONAL on Jan 2017
      GAPPER INTERNATIONALAssociated with Yuqian Wang