Kit Yi Wan

Experience

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  Swire Travel

  Mar 2015 - Oct 2016

  Marketing Assistant

  I was responsible for daily e-newsletter, website content update, and monthly print advertisement coordination to generate lead and keep subscribers engaged.

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  Genting Hong Kong Limited

  Nov 2016 - Jun 2020

  I was a Project Executive, Digital Marketing of a subsidiary of Genting Group, which owned the cruise lines Crystal Cruises, Dream Cruises and Star Cruises.My main responsibility was designing and managing the Facebook Messenger Chatbot Implementation for premium cruise line brands in two phrases. The first release has efficiently minimized more than 80% manual enquiry handling. The second release has expanded to sales-driven promotion and assisted 10% of online sales. This project is awarded by Marketing Magazine's Mob-ex AwardsFurthermore, I was responsible for managing all kinds of digital projects, such as Web Development & Website Revamp for all three brands and Campaign Page & Minisite Development for digital campaigns with various scales, in order to support different digital strategies that help the business growth. Technologies that I used in this experiences were: Marketing: MailChimp, Google Analytics, Adobe Photoshop, Facebook ChatbotWeb Development: HTML, CSS, Sitecore, Content Management Systems Show less

  • Project Executive, Digital Marketing

    Jan 2019 - Jun 2020

  • Project Officer, Digital Marketing

    Jan 2018 - Dec 2018

  • Marketing Officer, Digital Marketing

    Nov 2016 - Dec 2017
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  Great Eagle Holdings Limited

  Jun 2020 - Nov 2021

  Digital Marketing Executive, Digital Transformation And Innovation

  I was a Digital Marketing Executive, Digital Transformation And Innovation of a leading Hong Kong real estate company. It has a global presence with a variety of businesses around the world, including Langham Hospitality Group, shopping mall, premium workspace, and membership platform.My main responsibility was managing all kinds of projects that help different business units to achieve the digital transformation, such as Web Development or Revamp Projects, eCommerce Site Setup, Salesforce Marketing Cloud Implementation and CRM Integration, and Automated Customer Journey. Furthermore, I planned and executed all-rounded digital marketing strategies, from automated marketing journey, web marketing, social media marketing, content marketing, data analytics, SEO and SEM, digital advertising, to email marketing, to support business growth.Technologies that I used in this experiences were: Marketing: Salesforce Marketing Cloud, Salesforce CRM, Automated Customer Journey, Point of Sale Systems, MailChimp, Google Analytics, Google Ads, SQL, Adobe PhotoshopWeb Development: HTML, CSS, Shopline, Content Management Systems Show less

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  WIMTACH

  Jan 2023 - Apr 2023

  React Web Application Developer

  I developed a web application for dental clinic personnel to post available shifts and for temporary dental hygienists and assistants to apply in 11 Scrum sprint cycles. This project connects to MongoDB to store all these clinics, staff, and shifts. Furthermore, this web application is developed with notification push and connects to Stripe for payment.Technologies that I used in this experiences were: React, JavaScript, HTML, CSS, MongoDB, Stripe, Figma, Jira, Github, Agile, Scrum