Craig Hurley

Experience

• 

  Houston Chronicle

  Mar 1998 - Mar 2007

  Serve as liaison with the Chronicle Hispanic products La Voz de Houston and La Vibra and the Hispanic Market. Actively participate with Hispanic Chamber of Commerce, Cámara de Empresarios and various other organizations.Manage team of bilingual marketing and advertising sales reps to sell Hispanic targeted marketing solutions. Training in marketing and communication skills, problem shooting to resolve dilemmas and managing diverging cultures are all part of being successful. Trained and coached a team of nine sales reps to cover geographic areas providing marketing and advertising solutions to businesses. Trained intercommunication, planning, marketing and sales skills to reps enabling them to be experts in marketing and analyze flaws and opportunities in market share. Local account prospecting, serving small Mom and Pop locations. Holding needs analysis meetings and creating turn key marketing solutions. Major account prospecting, serving accounts with revenue over $250,000 annualized. Met nationwide with marketing directors helping to increase local market share. Revenue desk increased from $14 million to $16 million.

  • Hispanic Market Sales Manager

    Mar 2005 - Mar 2007

  • Sales Manager

    Dec 2002 - Mar 2005

  • Account Executive

    Mar 1998 - Dec 2002
• 

  Houston Chronicle

  Mar 2008 - Sept 2010

  Manage sales team of eleven representatives responsible for ½ of the City of Houston. Supervise transition from traditional media based selling to a hybrid online digital/traditional media solution based selling. Manage team’s Yahoo and Google certification process, search engine marketing trainings, behavioral targeting implementation, and other digital solution training process. Field coach sales skills and multi product selling in addition to marketing skills to account executives. Enable branding and sound marketing principles to be applied to digital based marketing solutions. Trouble shoot issues when plans do not go as smoothly as anticipated.Serve as a face for the company to the local community. Board member of various chambers of commerce, and interact with key community leaders to see that needs and image of company are represented in the community. Train marketing principles to local colleges, marketing organziations. Show less Direct Hispanic Products Sales Manager and assist in strategy, training, and problem solving team focused on Hispanic Market. Consisted of meeting with sales manager to communicate and create strong business plan. Manage sales team of sales people and customer service representatives covering all businesses inside the 610 loop. Serve as liaison and negotiate alliances with key business organizations such as Houston Minority Business Organization, Galleria Chamber of Commerce, Greater Houston Chamber, Houston Hispanic Chamber of Commerce, Camera de Empresarios Latinos, and BBB. Show less

  • Senior Sales Manager

    Apr 2009 - Sept 2010

  • Senior Multi-Team Sales Manager

    Mar 2008 - Apr 2009
• 

  Hearst Media Services

  Jun 2010 - Aug 2012

  Digital Marketing Specialist

  Culture re-organization from traditional media sales to a solution based digital sales team. SEM, SEO, eCommerce, mobile platform marketing, behavioral targeting, social media, reselling impression partners, email blasts were implemented into traditional newsprint marketing.

• 

  Smiths Medical

  Aug 2012 - Jan 2022

  Critical Care Account Manager providing hospitals with updated medical equipment, disposables and hardware. Focus on supply chain, materials management, clinical acceptance, value analysis, and front line support. Strategic sales targeting, large group presentations, product demonstrations, clinical trial supervision, direct physician sales and pipeline management are all strengths excelled at with Smiths Medical.Career progression from Account Manager, to Senior Account Manager, to Field Sales Trainer. Show less

  • Senior Account Manager

    Aug 2018 - Jan 2022

  • District Sales Manager

    Mar 2015 - Sept 2019

  • Critical Care Senior Account Manager/Field Sales Trainer

    Aug 2012 - Apr 2015
• 

  BD

  Jan 2022 - now

  Arctic Sun Territory Manager Houston Texas

  Targeted Temperature Management solutions to optimize patient outcomes in ICU/ED. 2024 Presidents Club Winner.