Elinor Markus

Experience

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  Femi Premium

  Jan 2005 - Jan 2010

  Customer Relations & Marketing Manager

  • Building and maintaining profitable relationships with key customers in insurance companies in Israel• Responsibility for client portfolio quotes, service agreements, managing the day to day issues, and resolving customer complaints quickly and efficiently• Overseeing the relationship with customers handled by the service team• Production, management, and execution of professional conferences, events, and company parties• Construction and management of the annual budget of the marketing department while negotiating with suppliers Show less

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  Menora Mivtachim Insurance LTD

  Jan 2010 - Jan 2016

  Product and Projects Manager

  In my time here I coordinated the E2E management of 35+ products in Long-Term Savings and Life Insurance. Additionally, I controlled the project management processes and bids for B2B and B2C customers. I collaborated with diverse and multifunctional team members while overseeing regulation in products, systems, and workflows. I led the management of several work interfaces in liaison with R&D, QA, UX /UI, actuarial, operations, sales, senior management, and service providers. Some of my key achievements in this role are as follows:• Successfully introduced a new area of operation from scratch including four new products.• Fostered and developed a positive professional relationship with the Ministry of Defence, the Ministry of Finance, Bezeq, and the Israel Broadcasting Authority. Show less

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  Psagot Investment House - פסגות בית השקעות

  Jan 2016 - Jan 2018

  Department Manger of Products, Regulation, Underwriting and Re insurers

  As the Director of Products, I led the management of products and projects addressing B2B audiences. I oversaw the E2E processes at an inbound level and outbound level from concept stage to implementation. Additionally, I spearheaded the risk management and budget management procedures. I also coordinated the feasibility studies and market analysis at the product and pricing levels. Some of my key achievements in this role are as follows:• Directed direct management of three employees and indirect management of eight employees.• Created product and project departments in Private Savings, Life, and Health.• Formulated and oversaw new health product from ideation to development.• Collaborated and maintained positive professional relationships with multiple service providers within Israel and abroad. Show less

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  LeO

  Apr 2019 - Feb 2021

  Senior Product Manager

  In this position, I directed the full lifecycle of SaaS web-based products (AI and NLP-based bots) for B2C and B2B processes; consistently collaborating with multifunctional and diverse departments including R&D, NLP, UI/UX. Furthermore, I assisted the QA management processes and identified various issues. I also led the management of various products and projects simultaneously. Some of my key achievements in this role are as follows:• Utilized Agile methodologies while working with JIRA and MONDAY systems.• Created three new chatbots within three months of arrival. Show less

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  Bank Hapoalim בנק הפועלים

  Mar 2021 - Jul 2022

  Mobile Product Manager

  As the Mobile Product Manager, I prepare the product roadmaps, gather requirements, and manage the product lifecycle. in addition to spearheading product development and launch according to the market conditions. I regularly collaborate with cross-functional and diverse team members to oversee the main B2C application. Additionally, I review and test product usability with the UX research team and capture customer feedback to analyze quantitative and qualitative data-informed decisions. I furthermore prioritize product requirements and establish realistic expectations regarding development. I align the products with internal standards and company goals.Some of my key achievements in this role are as follows: • Successfully improved communication and transparency through collaboration with internal teams.• Restructured and reintroduced offline communication between bank and client within five months.• Fostered and developed positive professional relationships with key stakeholders based on mutual trust.• Utilized Agile methodologies while working with JIRA in addition to utilizing systems like Glassbox & bi.• Alternated and improved on existing features using funnel analysis Show less

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  Cross River

  Jul 2022 - now

  ● Balance technical expertise with effective product management for project success.● Creating OKRs to achieve company targets and building the team’s individual Smarter Goals ● Integrate new product management processes into the team, by integrating customer-centricity into the product development cycle, encouraging empathy and understanding of user needs ● Foster a culture of continuous improvement and knowledge sharing of our internal system and solutions, conducting workshops and training sessions to familiarize team members with best practices.● setting up key performance indicators (KPIs) and metrics to measure the success of product initiatives and track progress over time through stakeholder cooperation.● Collaborate on strategy, product behavior, and prioritization, with C-suite, product managers lead, and the development team. Show less

  • Product Team Lead

    Jun 2023 - now

  • Tech Product Management Team Lead, Payments

    Jul 2022 - Jun 2023