Darya Savateeva

Experience

• 

  Coca-Cola HBC

  Dec 2010 - Dec 2023

  Channel Marketing for HoReCa & OTG (Kiosk, Petrol, Bakery, Quick service restaurant), DRY channels.Reported to Marketing Manager, 2 direct subordinated Main responsibilities: - Strategic planning for Out of Home Channel based on customer & shopper insights addressing company’s strategic priorities and growing customer satisfaction. - Implementation of all marketing strategies in Out of Home Channel. - Developing consumer’s campaigns with focus on sales volume growth, opportunity, and other ROI metrics.- Creation KA customers promotion calendars with activities such as listing, promotion, branding and visibility, holding regular meetings and building strong cross-functional relationships with KA customers (e.g. McDonald's, KFC, Domino's). Managing day to day KA customers activities. - Collaboration with cross functions (Sales, Comex, Finance, Legal, PR) to improve business performance and achieve company's goals. - Planning, managing and analyzing annual channel-marketing budget achieving accuracy of 95%.- Leading a team of 2 members providing guidance on professional activities while improving business performances- Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Show less Reported to Channel Marketing Manager, 3 direct subordinated Main responsibilities:- Business Plan for Immediatley Consumption Channel preparation based on insights from the market. - Launch of all national campaigns and implementation of standards in Immediatley Consumption Channel.- Collaboration with sales team to improve business performance and achieve company's goals by creation customer promotion calendars. Support sales team in negotating with TOP customers (KFC, Domino's).- Leading market execution: POS materials flaw (KV adaptation, identifying types and quantity, ordering, placement and audit); managing merchandising standards.- Team development based on their skills and future prospectives.- DME budget control. Show less - Spearheaded initiatives (national sampling campaigns, NCP (national consumer promotion), customized marketing projects, national music events, internal conference (over 100 people) in the communication plan around specific touchpoints or consumer targets.- Leaded the whole event process including planning (staff, budget, equipment), communication with agency, execution control, and results measurement.- Researching markets to identify opportunities for events (festivals, promotions and product launches, music and sport events, exhibitions and fairs, internal company events). Show less - Organize the office layout and order stationery and equipment- Maintain the office condition and arrange necessary repairs- Partner with HR to update and maintain office policies as necessary- Organize office operations and procedures- Coordinate with IT department on all office equipment- Ensure that all items are invoiced and paid on time- Manage contract and price negotiations with office vendors, service providers and office lease- Assist in the onboarding process for new hires- Address employees queries regarding office management issues (e.g. stationery, Hardware and travel arrangements)- Liaise with facility management vendors, including cleaning, catering and security services- Plan in-house or off-site activities, like parties, celebrations and conferences Show less

  • Channel Marketing Manager Out of home

    Oct 2021 - Dec 2023

  • BTL&IC Manager

    Jan 2019 - Sept 2021

  • BTL Speсialist

    May 2017 - Dec 2019

  • Credit Controller

    Sept 2008 - Apr 2017

  • Office Manager

    Dec 2010 - Dec 2012