Conny Lutz

Experience

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  HMV

  Oct 2000 - Nov 2001

  Customer Relationship Representative

  E-mail and telephone correspondence with Internet customers. Managing and resolving customer orders, queries, complaints etc.

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  Chartered Institute of Linguists

  Nov 2001 - Feb 2006

  Senior Marketing Executive

  Developing and implementing marketing plans, strategies and tactics through various marketing channels to promote, increase and retain IoL membership and subscriptions to the IoL magazine. Website management, content management and creation including SEO. Organising conferences and events for members and organising and representing the IoL at external promotional events. Managing subscriptions to The Linguist, the IoL's bi-monthly magazine. Selling of advertising space in The Linguist and on the IoL website. Show less

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  Ovum plc

  Feb 2006 - Jan 2007

  Marketing Executive

  I project co-ordinated the implementation of salesforce.com from product selection to launch, and was part of the stakeholder project team to determine the structure and format of the project. This required me to collate and define requirements, design staff surveys, analyse results and make appropriate recommendations. During the vendor selection process I was the first point of contact for all vendors and was responsible for compiling the RFI / RFP documentation, and the implementation project plan. I later defined the naming conventions, collated user manuals and glossaries and organised staff training. I also developed an operational marketing plan to promote and increase awareness of Ovum Germany, to up-sell and cross-sell to German clients and generate new leads. I was responsible for PR for Ovum Germany and as a result of my work Ovum was regularly featured in publications such as the Financial Times Deutschland, Handelsblatt, Süddeutsche Zeitung, Computerwoche, and Computerzeitung. Furthermore, I managed and created weekly online campaigns and measured responses. This involved understanding and selecting research pieces to promote Ovum’s areas of expertise and thought leadership capabilities, creating online campaigns for up-sell and cross-sell purposes, as well as editing and rewriting research comments for promotional use. Show less

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  VYRE

  Jan 2007 - Nov 2010

  Marketing Manager

  I planned, managed and measured all on and off-line lead and demand generation focused marketing activities. This involved developing and implementing the company’s marketing plan, all campaign plans and relevant marketing assets, working closely with the VYRE inside and direct sales teams to identify targeting opportunities, managing the overall marketing budget and executing all activities to budget.I was in charge of the company's PR and AR activities which included developing, managing and implementing an AR strategy. As a direct result of my work VYRE was not only regularly covered in trade publications, websites, and blogs but I also significantly increased VYRE’s analyst coverage by industry analysts Gartner, Forrester, Butler Group / Datamonitor, Econsultancy, and The Real Story Group (CMS Watch).After joining VYRE I played an active role in the implementation of salesforce.com. This involved determining the project requirements and undertaking a business process review from a marketing perspective, data migration and managing the selection and implementation of a suitable email marketing and lead intelligence solution. Post-implementation I was the salesforce.com administrator and solely managed VYRE’s CRM system, made recommendations for best use and developed the system according to the business’ ever-changing needs. I also set up user reports for business analysis, managed marketing campaigns within salesforce.com and analysed their effectiveness. Show less

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  Aprimo (Teradata)

  Nov 2010 - Jan 2013

  Marketing Manager UK & Ireland

  Reporting directly into the UK&I Regional Director I was solely in charge and responsible for all aspects of Aprimo’s marketing strategy and activities within the UK&I region focusing mainly on demand and lead generation to deliver highly marketing qualified leads for the UK&I salesforce and supporting them to successfully reach their revenue target. This required me to work closely with both the Aprimo and Teradata sales as well as senior management teams to ensure marketing and sales objectives were aligned and met at all times. I developed the Aprimo UK&I marketing, PR and Social Media strategy, managed the UK&I marketing budget and all marketing operations as well as planned and executed all on and off-line marketing and PR programmes. This also involved managing all suppliers and internal shared services teams as well as the creation of relevant campaign assets and content. By 2012 I had successfully doubled and tripled our monthly trade press coverage in the region. Furthermore as part of my responsibilities I was in charge of driving UK&I traffic to the Aprimo website, creating localised content where appropriate and increasing website conversion rates. Working closely with the internal digital marketing team the UK&I region was the only region that not only met but overachieved its online visitor and conversion rates in 2012. I also planned, managed and organised the programme of events including Aprimo’s EMEA Marketing Summit for which I was solely responsible in 2011 and I successfully grew the 2011 attendance rate by 200% compared to the previous year. Show less

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  Teradata eCircle (formerly Aprimo and eCircle)

  Jan 2013 - Aug 2013

  Head of Marketing UK & Ireland

  Following the acquisition of both Aprimo and eCircle by Teradata in 2011 and 2012 respectively, both companies were integrated to form Teradata’s marketing applications arm of the business which was called Teradata eCircle in 2013. Heading up a team of three I was in charge and responsible for all aspects of Teradata eCircle’s marketing and PR strategy within the UK&I region, managing the UK&I marketing budget and marketing operations as well as all on and off-line marketing and PR programmes and activities. The department’s main focus is on demand and lead generation to deliver marketing qualified leads for the technology and media service sales teams as well as support the UK&I partner programme with relevant marketing activities, each requiring different approaches, objectives and go-to-market strategies. Show less

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  Mapp Digital

  Aug 2013 - Jul 2017

  After the sale of Teradata Marketing Applications in 2016 the department was promoted to a global function. Field Enablement forms a vital part of the new company Mapp Digital with the key goal of improving overall productivity. This is accomplished by equipping the field with the ability to successfully promote, sell, demo, implement, deploy, use and support Mapp’s solution and services.Heading up a team of two my role requires me to think strategically and plan longer term while acting tactically and with a mindset to adjust to changes or take advantage of new opportunities. I am responsible for building out the company’s training and enablement schedule and manage the development and deployment of our solution and services based training and enablement programmes including the deployment of new product releases. As such I work closely with management and various other internal stakeholders to create training and enablement plans, ensure content quality, and provide metrics and feedback tracking for continuous improvement. Show less In August 2013 I was promoted to set up a new Field Enablement department with responsibility to enable 550 staff across Sales, PreSales, Professional Services, Customer Support and Marketing within Teradata’s International Region (EMEA, Asia Pacific, Australia, and the Greater China Area) to successfully promote, sell, implement and support Teradata’s portfolio of integrated marketing products and services. My role required me to work very closely with several Teradata stakeholders and senior management including Area Management, Engineering, various Subject Matter Experts, Learning as well as Sales, PreSales, Professional Services, Customer Support and Marketing. Acting as the regional voice of the International Field I identified, gathered and synthesised regional enablement requirements and managed the International Training and Enablement Schedule. This included the regional implementation of all global enablement content / programs as well as the development and management of regional content and training to address region-specific requirements that were not met by global programs. The team was also responsible for aggregating and reconstructing global sales and field communications to integrate specific regional needs whilst maintaining a consistent global message. It furthermore had responsibility for measuring regional enablement effectiveness through metrics reporting and user surveys, feeding back findings into future plans to support continuous improvements and adoption.I also led all internal product deployments in the International Region and as such was responsible for the overall successful enablement and deployment of all new releases, which included addressing inhibitors to a successful deployment plan execution and creating mitigation strategies as needed. Despite often aggressive and tight enablement targets, the department had a proven track record of continually overachieving its targets. Show less

  • Global Head of Enablement

    Jul 2016 - Jul 2017

  • Head of Field Enablement Teradata Marketing Applications, International Region

    Aug 2013 - Jul 2016
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  Amazon Web Services (AWS)

  Jul 2017 - now

  • Global Digital Sovereignty Enablement Lead

    Sept 2024 - now

  • Head of EMEA Enablement at AWS EMEA Worldwide Public Sector

    Jun 2019 - Aug 2024

  • Sales Enablement at World Wide Public Sector Amazon Web Services EMEA

    Jul 2017 - Jun 2019