Nikki Alexander

Experience

• 

  Walt Disney Pictures/Moroch and Associates Inc.

  Mar 2005 - Jul 2005

  Public Relations Intern

  Assisted with local advertising, publicity and premieres for national feature films.

• 

  The Walt Disney Company

  Jul 2007 - Aug 2010

  Performer

  Performed as a singer/dancer in various shows and parades at Walt Disney World and Disneyland.

• 

  Duraclean Restoration

  Oct 2010 - Feb 2011

  Marketing Coordinator

  Local Store Marketing Representative

• 

  Bennigan’s Franchising Company

  May 2011 - Sept 2014

  Supported a network of domestic and international franchisees with national promotions, digital and traditional marketing. Oversaw local store marketing, social media, email marketing and beverage partnership programs. Managed a comprehensive local store marketing strategy including training programs and marketing communications for franchise partners

  • Brand Manager

    Jul 2012 - Sept 2014

  • Brand Marketing Coordinator

    May 2011 - Jul 2012
• 

  Hilton

  Sept 2014 - now

  -Leads global adoption of Digital Arrival products, enhancing guest experiences and operational efficiency. Collaborates with cross-functional teams to align product goals with insights and data, driving performance and innovation. Directed digital marketing enablement strategy and enterprise programs, driving online performance for luxury, lifestyle and resort dining in the Americas region Managed marketing and eCommerce enablement for high profile hotels and resorts, creating commercially impactful growth through strategic expertise in digital marketing, campaign strategy and performance analysis Activated omni-channel digital strategies including SEO, social media, PPC, web content and email to support commercial marketing performance goals

  • Senior Manager, Digital Stay Experience

    Jan 2025 - now

  • Marketing Manager, F&B & Wellness

    Mar 2021 - Apr 2025

  • Marketing & eCommerce Manager, Managed Support

    Oct 2019 - Mar 2021

  • Manager, eCommerce Consulting Group

    Sept 2014 - Oct 2019