Jing Ru

Experience

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  CHINA INTERNATIONAL BOOK TRADING COOPERATION

  Aug 2001 - Feb 2008

  Deputy Director, Export Centre

  I worked at various posts in the corporate. I gained a solid understanding of international trade, marketing & sales, and key accounts management. I built and retained good relationship with overseas customers and domestic suppliers, organized marketing campaigns and exhibitions. I was awarded several times for performance.

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  Cypress Book (UK) Company

  Feb 2008 - Jul 2018

  Country Managing Director

  I led a local team and three business divisions of the group in the UK and delivered profitable growth -- double digits increase every year domestically and threefold increase on export.- Work with HQ on short and long-term planning, filter and translate ideas into the functional plans of the business- Manage the UK and export markets with full P&L responsibility- Define and execute growth strategy in line with the group’s global development plan- Build up a local multinational team to fit the business growth- Directly lead product, marketing, BD & sales of the education publishing business across markets Show less

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  Foremost 4 Media 富中传媒

  Aug 2018 - Sept 2019

  Senior Consultant

  Foremost 4 Media is a London-based company focusing on the needs of audience and clients in the West and the East. My achievements are: - Developed a trusted advisor relationship with clients in education and publishing - Delivered high quality profitable services - Provided insights and advisory to clients, and actively being involved in market assessment and business planning

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  Crayfish.io

  Sept 2019 - now

  - Ensure excellence in client management and new business acquisition- Act as strategic account manager to clients, build and own long-term relationships with partners- Spearhead projects, implement market strategies that aligned with clients’ business objectives and industry standards- Establish and maintain strong relationships with key stakeholders, international teams and external partners across sectors.- Develop strategic partnerships to enhance market reach and global networks.- Collaborate with multi-functional teams to develop and execute strategic plans, achieving growth in international markets.- Support marketing strategies and digital platform optimization, contributing to market expansion.- Advising and assisting clients to achieve their business goals and periodical objectives- Accountable for the delivery of digitalised services and consulting solutions- Enable and continuously optimise the online platform and the deployment of CRM- Working with the founder on setting strategy and implementing action plans Show less Crayfish® helps fast-growing businesses succeed in China. We work with companies from initial market entry through to profitable growth, offering a portfolio of essential business and professional services, delivered by the Crayfish® team and their vetted multilingual partners. We provide fixed-price, digitalised business services 24x7; tailored consultancy for more complex requirements, and help on demand via our marketplace platform. This range of services means that we can help our clients at all stages of their expansion into China, and East and Southeast Asia. Our approach is based on four commitments – commercial confidence, connections, cultural guidance, and cost certainty – providing you the maximum benefits of doing business, with the minimum risk and exposure.Whether you are new to trading with China, or are looking to expand, Crayfish® has the solution. Show less

  • Director of Business Services

    Jun 2021 - now

  • Head of Product and Business Development

    Sept 2019 - Jun 2021