
Sunil S.
Digital Marketing Specialist

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About me
Business Growth Consultant specializing in AI-driven and Data-driven CRM Solutions | Salesforce Specialist | Design Thinking & Growth OKR Management | Software Engg + MBA + M. Accounting
Education

Holmes Institute
2013 - 2014Master’s Degree Accounting
University of Technology Sydney
2011 - 2013Master of Business Administration (M.B.A.) Operations
Nirma University, Ahmedabad, Gujarat, India
2006 - 2010BTech Information TechnologyActivities and Societies: Working as a associate developer in Point10 Solution inc.
Experience

Self-employed
Sept 2015 - Dec 2016Digital Marketing SpecialistProvided services across paid and owned media campaigns. I was responsible for managing Paid Search, Social, Display, Shopping, Look-A-Like, Re-marketing, and Content Discovery Campaigns along with Content Management and Promotion.

Poly Australia
Sept 2016 - Dec 2017Digital Marketing ExecutivePoly Australia is an Australian Property Developer. Its parent company Poly Real Estate is a subsidiary of the $125 billion conglomerate China Poly Group Corporation, and one of the top five property players in China. My duties included managing Salesforce, Pardot, Marketo, Digital Assets, and performance of the paid media campaigns.Highlights:- Rolled out Salesforce in Sydney and Melbourne- Salesforce Administration- Marketo & Pardot Implementation- Led the project to deliver the complex company dashboards- Managed digital marketing campaigns- Marketing budget management and optimization- Reporting marketing program outcomes to sales and executive teams- Liaised with external agencies, partners and stakeholders- Managed company website and project websites- Managed EDM campaigns Show less

Propertybase
Jan 2018 - Jun 2019Customer Success SpecialistPropertybase is a SaaS company providing Real-estate CRM based on Salesforce. My duties included managing Customer Onboarding, Training, and Consultancy projects. Highlights:- Successfully implemented Propertybase for more than 25 customers across Australia, Hong Kong, Mauritius & Thailand- Worked on customer support for supporting clients from US, UK, Australia and other countries using Zendesk ranging from simple to complicated tickets that require deep troubleshooting- Assisted in migrating customers from Salesforce Classic to Salesforce Lightning- Assisted in Account Expansion through consulting Show less

Digital Step Up
Jul 2019 - Dec 2019Salesforce ConsultantDigital Step Up is a Salesforce Consultancy helping Real-Estate and SaaS businesses to realize the maximum value from their Salesforce investment. I was responsible for end-to-end Project Management.Highlights:- Implemented a customized lead distribution APEX trigger for a client- Implemented Hyper-personalized Apps based on User-roles that includes custom dashboards, reports, list views and page layouts for a well-known Australian Property Developer- Implemented Salesforce Sales Cloud, Service Cloud and Outreach.io for an American SaaS company Show less

LearnZillion
Dec 2019 - Nov 2020Account ManagerLearnZillion is a software-based core curriculum provider My main duties included Closing new deals and managing Renewals for the LearnZillion Pro business unit.Highlights:- Managed the high volume of sales inquiries through efficient use of Salesforce Templates - Efficiently handled the follow-up emails from the prospects through the use of Snippets, FAQs, Slack, and Text Replacement tools- Continuous follow-up and engagement to either stay top of mind or to make sure the prospect does not drop the ball - Managed the Sales and Renewals for Pro division of the business- Achieved 1.5x sales target- Brought in 10x revenues on the cost of salary Show less

Health Horizon
Feb 2021 - Aug 2021Product Led Growth ExecutiveHealth Horizon is a Health Innovation Management Platform.Clients include Pfizer, Aspen Medical, MTP Connect, and many more.- Simplified the Pricing, Content, Marketing Site, log in, and In-App experience,- Recommended new features which got implemented in the product- Got our first-ever product explainer video which makes the ux much better as users don't have to wonder anymore what health horizon is also about- Promotional email campaigns- To keep Health Horizon on top of our prospects' mind, implemented Personalized recommendation digest and a Monthly digest- To increase the product uptake, implemented Product Tour- Produced our first case-study- Sent out product feedback emails to existing customers to make sure we are delivering value- Got testimonial graphics and videos created for social media- Ran various kinds of social media campaigns and manually tagged relevant people to increase the visibility- Ran ad campaigns - Migrated data from Sendgrid to Intercom- Implemented exit intent pop-up to capture leads showing the intent of exiting the website- Got rid of non-essential features and spurred the discussion leading to an essential offering Show less

Digital Step Up
Oct 2021 - nowRevenues Growth and CRM ConsultantWorked with an Australian ecommerce company for their Klaviyo and Zendesk requirements to grow their revenues through better lead management and nurturing.Worked with a Canadian utility company for their Salesforce customisation and Einstein Analytics to grow their revenues by improving revenue strategy decision making.Worked with a German utility company as a Salesforce tech lead for their Salesforce customisation across marketing, sales and service to grow their revenues.Worked with an Australian SaaS company for their Hubspot and Intercom for growing revenues via lead nurturing, workflow automation, UI customisation, chatbot implementation and product tours. Show less
Licenses & Certifications

Salesforce Admin Certificate (ADM 201)
Salesforce
Salesforce Sales Cloud Consultant
Salesforce
ADM201 Course Completion Certificate
Salesforce
Languages
- enEnglish
- hiHindi
- guGujarati
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