Neelkanth Pandit

Experience

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  Tata Elxsi

  Aug 2016 - Feb 2017

  Engineer

  Worked as Engineer in Tata Elxsi for six months. I was the part of the Automobile business unit of the company and was working in Test system design team to develop automated test systems to test Automobile ECUs in the car.

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  ValueNotes

  Apr 2018 - Jun 2018

  Market Research Intern

  1. Responsible to deliver complete findings of the industry segments individually.2. Performed secondary research to validate the information.3. Performed primary research by calling industry professionals at mid-level and high-level posts.4. Analysing and suggesting ‘Go to Market’ strategy for the industries.5. Collate the information and prepare report sections to present to the client.Project: Market Study of Industrial Cranes in India.

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  Lodestar UM

  Jun 2019 - Jan 2021

  1. Planning and executing effective integrated media plans for brands in order to achieve specific marketing goals2. Creating optimised plans for TV, Radio as per the budget requirements to achieve media goals3. Tracking and monitoring the live campaigns to optimise and ensure the smooth execution4. Liaising with client servicing in order to meet material requirement deadlines5. Forging and maintaining long-term relationships with radio stations and TV channels for brand and company leverage6. Negotiating with vendors to achieve cost optimization and smooth implementation of media plans7. Collaborating with the team to create strategies for brands and creating presentations for the same8. Ideating & brain storming with team for the launch strategies and assisting in targeting and strategy formation9. Tracking and updating competition activities and updating the reports for clients 10. Creating campaign daily tracking reports, weekly & monthly reports as per mandatory client requirements.11. Conducting “Pre” & “Post” evaluations of Media Plans to track effectiveness of the campaignsProject: Business pitch for Namboodiri’s account Show less

  • Media Executive

    Jun 2020 - Jan 2021

  • Management Trainee

    Jun 2019 - Jun 2020
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  Strumm Entertainment Pvt Ltd

  Jan 2021 - Nov 2022

  Manager- Digital Marketing

  1. Planning and strategizing digital marketing initiatives including organic & paid strategies in order to improve product performances to achieve marketing goals2. Planning and executing social media strategies including creating, posting on Facebook/Instagram & activating YouTube Community to reach to the relevant music listeners3. Collaborating & supporting artists for proper social media communication during new launches4. Tracking and setting-up data trackers to keep monitor performances of existing products, new launches.5. Supporting in data supported decision making to create effective plans for future product creations and performance improvement strategies.6. Supporting in developing internal measurable metrics & ways to plan successful mix of product creation, communication, advertising, distribution to achieve revenue goals7. Participating in basic operational work of uploading the products on distribution platforms, Quality Checks to execute smooth launch process8. Supporting in performance improvement activities on platforms by creating UGC playlists, analysing short format platforms to enter onto new platforms for added revenue contribution9. Ideating & brain storming to give A&R related inputs, feedbacks about the products, suggest new artists, music genres to conduct smart experiments to expand in different sections of music Show less

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  Saregama India Ltd.

  Nov 2022 - Aug 2023

  Deputy Manager - Music Monetization, Video OTT

  1.Heading & responsible for managing all the YouTube led paid campaigns for Saregama for all major languages which includes paid campaigns for new film music across languages and any other YT led campaign Saregama undertake2.Maintain and monitor account daily and monthly budget caps, view share, impression share, placements, keywords and other important account metrics3.Understanding of the upcoming releases by the competitors & tracking them for Google ad placements4.Optimise the campaigns on the bids while running Video campaigns.5.Manage, review, and perform daily account responsibilities associated with Google AdWord6.Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics and goals tracking7.Scope out digital agencies who we will work with time to time, be the interface from our side to manage and execute campaigns through them8.Coordinating & managing agencies/vendors while running YouTube campaign for the song releases9.Actively involved in streamlining business from International sub-publishers, finalising the agreements, analysing the areas to grow the business & enhancing partnerships with publishers Show less

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  Times Music

  Aug 2023 - now

  Manager- Content Acquisition

  1.Responsible for planning and strategizing content acquisition majorly for Spiritual, Bhojpuri & Marathi content for organisation2.Responsible for identifying, negotiating, and securing music content deals to expand the organization's music catalog and enhance its offerings to consumers.3.Scouting for upcoming artists, emerging talents to collaborate with based on the organisation’s acquisition strategy.4.Monitor music releases of competitors, artists, music consumption patterns, performance metrics to optimize the music catalog and drive user engagement and execute acquisition strategy accordingly for organisation.5.Work closely with content operations teams to ensure accurate metadata, rights management, and content delivery across platforms & oversee the recording process from start to finish, ensuring that albums are completed on time and within budge6.Cultivate and maintain strong relationships with music industry stakeholders, including record labels, artists, managers, publishers, and distributors.7.Serve as the primary point of contact for music content partners, addressing inquiries, resolving issues, and fostering long-term partnerships.8.Collaborate with internal teams, including content operations, marketing, design, and audio platform teams to align music content strategy with business objectives and meet the desired results9. Negotiate contracts and deals with artists, ensuring that both parties are satisfied with the terms and conditions10.Actively participate in listening sessions, marketing strategies to help boost the performance of the content catalog Show less