
Kersti Lukso
Copywriter

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About me
Project & Social Media Manager
Education

International Make Up Center
2013 - 2013Make-Up Artist/Specialist
Tartu Kivilinna Gümnaasium
1998 - 2010High School Diploma
University of Tartu
2010 - 2013Bachelor's degree Semiotics and culture theory
Experience

Agentuur La Ecwador
Feb 2013 - Aug 2013CopywriterWriting promotion articles, management of Facebook pages (posts, games etc for our clients), compiling Google Ads, proofreading, writing different advertisements (print, TV, radio ads), creating marketing campaigns etc.

Freelance Make Up Artist
Oct 2013 - Jan 2020Make Up ArtistSkin care, beauty makeup; trend makeup; day makeup; evening makeup; decade makeup 1920-2000; fashion makeup; TV makeup; photo makeup Color; photo makeup black & white; drag queen makeup; look-alike

Studio Malm
Jun 2017 - May 2018Shop & Social Media ManagerShop/Social Media Manager

InkMindCrew
Jan 2020 - Apr 2022Project & Social Media ManagerPart of a start up company where I established and elevated social media presence from ground zero to remarkable following and engagement. As a project manager, I spearheaded filming, interviews and strategic marketing efforts for impactful brand growth.

Tattoo Armour
Dec 2020 - Nov 2021Social Media Manager
Freelance
Dec 2021 - nowSocial Media MarketingOver seven years of experience effectively managing social media and growing online presence for clients across diverse industries. I have a strong background in managing social media campaigns for clients in fields such as information technology, art, beauty and more - therefor I bring a versatile skill set to drive results. My expertise includes creating tailored social media strategies, content creation, engagement and analysis. My passion for staying at the forefront of social media trends allows me to provide innovative solutions. Social Media MarketingDigital Media StrategyContent Creation Show less

Tradehouse Pretty Curious
Jul 2022 - Jan 2023Social Media Specialist
Creditstar Group
Jan 2023 - Apr 2023Social Media ManagerCreditstar Group • Monefit • Monefit SmartSaverMy main responsibility was to build the brand awareness, promote the company, and to showcase its different products across various social media platforms. Created content myself or added my requests to company’s graphic designer for various social media platforms - keeping in mind the social media trends. Managed the company's social media channels ensuring consistent brand voice and messaging together with the email marketing manager. Additionally, monitored competitor activities on social media platforms. Show less
Licenses & Certifications
- View certificate

Influencer Marketing I - Industry Specialist
MeltwaterSept 2025 - View certificate

Social Media Marketing
HubSpot AcademyJun 2022 - View certificate

Content Marketing
HubSpot AcademyNov 2023
Languages
- esEstonian
- enEnglish
- geGerman
- fiFinnish
- ruRussian
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