Pedro Xavier Santos

Experience

• 

  Cofina Media

  Aug 2013 - Nov 2013

  Intern journalist - Cofina/Universidade Católica Portuguesa award

  - Internship in Correio da Manhã, in Portugal section (news about blood crimes or road accidents, for example)- Writing daily news for Correio da Manhã - printed and online- Writing and editing tv pieces for CM TV- Going into the field and covering news events- Conducting interviews- Management of the daily contact with various information sources- Identification and research of/on themes with media potential

• 

  Jerónimo Martins

  Jul 2016 - now

  - Media strategy- Identifying and communicating proactively topics from Pingo Doce different areas (sustainability, comercial, hr, logistics, etc.) trough different formats (e.g. PR or interviews)- Reactive communication- Crisis management- Managing the daily contact with different stakeholders, among which journalists from different media (tv, radio, online and printed press) and various areas (e.g. economic, society, sustainability, logistics, retail, lifestyle, feminine or marketing)- Speachs writing- Delivering media training to Pingo Doce speakers- Elaborating reports about the Media Relations activities- As a member of the Chief of Staff's team of Pingo Doce's CEO, providing support in institutional events such as conferences or round tables, presentations, etc.- Interns tutoring, developing them both in soft and hard skillsMain achievements:- Co-author of the award-winning case 'The Decarbonisation of Pingo Doce's Logistics', winner of Jornal de Negócios' National Sustainability Award, in the Decarbonisation category (2021/22 edition) Show less - Responsible for Jerónimo Martins’ Employer Branding in Portugal- Definition and implementation of a national strategy to impact students from target universities, aiming to increase the awareness of the Jerónimo Martins' Young Talent Programmes- Coordinator of the anual Campus Ambassador Programme, being responsible for its design, recruitement and implementation - a one-year project management- Presentations for large audiences (sometimes more than 200 people), workshops, participation in innumerous job fairs, speed interviews, round tables, business breakfasts and Spark's (now Magma Studio) Pitch Bootcamps, among others- Planning and execution, from A to Z, of in-house events- Daily management of the contact with external stakeholders (e.g. university career offices, student associations or student groups)- Elaborating reports about the Employer Branding activities- Interns tutoring, developing them both in soft and hard skillsMain achievements:- In 2020, Jerónimo Martins was recognized as the “Most Attractive Employer to Work in Portugal”, in the Retail category, in a study conducted by Universum that covered more than 11.000 students (between 18 and 30 years old) from 35 universities- Represented Jerónimo Martins in its first ever international job fair (Les Roches – Switzerland, 2019)- The 2019 Campus Ambassador Programme had a double digit increase in target applications comparing to the previous edition and the experience in the programme was tenths away from the best result possible, after the ambassadors final evaluation- In 2019, the trainee programme (Operations Management Trainee Programme at the time) had an increase in applications, comparing to the previous edition- In 2019, the summer internships programme (Student Internship Programme at the time) had an increase in target applications, as well as a double digit increase in total applications, comparing to the previous edition Show less - The Management Trainee Programme, a two-year programme with more than 30 years of history, enabled me to know in detail the operations of the Jerónimo Martins Group in Portugal (Pingo Doce, Recheio, Caterplus and JMD) and in Poland (Biedronka and Hebe)- Six initial months with intense classroom and on-site training with top and senior management, to become familiar with the different areas (e.g. operations, comercial, logistics, marketing, financial, among others) of the portuguese companies- During the same period, operational internships in Pingo Doce and Recheio stores, in Caterplus, Logistics and in the Odivelas Central Kitchen (Meal Solutions Pingo Doce)- In January 2017, I took on the full-time role of deputy store manager in a Pingo Doce store- Until the end of the Programme, there were various training moments, including a trip to Poland to get to know in loco the Group's business Show less

  • Head of Customer Service (Pingo Doce)

    Dec 2023 - now

  • Media Relations Manager (Pingo Doce)

    Jun 2020 - Nov 2023

  • Employer Branding Manager

    Oct 2018 - May 2020

  • Deputy Store Manager (Pingo Doce)

    Jan 2017 - Oct 2018

  • Management Trainee

    Jul 2016 - Jun 2018