Glen Keeley

Experience

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  Carters, a Division of Carter Holt Harvey (CHH) Ltd

  Dec 1996 - Dec 2002

  Marketing Manager

  Carters is a key player in the highly competitive New Zealand Building Supplies market. Using central ownership as a genuine competitive advantage, Carters invested heavily in both branding and in its 1,000+ staff to ensure that its 37 strong branch network was best placed to satisfy the needs of all Building, Joinery and Home Improvement customers across New Zealand.; Different roles within Carters marketing department over a seven year career culminated in tenure as the Marketing Manager, reporting directly to the Chief Executive as a senior lead team member. Charged with driving the strategic marketing direction of the Carters brand, the role called for a genuine understanding of the changing needs of Carters customers. A keen attention to detail was also required in order to optimise the daily allocation of a realistic, yet very finite pool of marketing resource. Effective team communication ensured both the understanding of, and commitment to a carefully considered annual marketing plan. Core Responsibilities Strategic Marketing (Brand) Management:Brand Identity Development - Logo, Livery, Market penetrationBrand Definition/Market Positioning - Value proposition, Marketing plansMarket Segmentation Analysis - Beyond 'Transactional' profitability Company Culture Development - Company/Brand Value communicationBrand Campaign Management - Creative Brief definition, Script review, LaunchNegotiation/Support Leverage - Lowering the net cost of marketing campaignsDaily Marketing Execution - Plan delivery, budget control, communicationLeadership - KPI setting, Team Development planning, 360 degree feedback Show less

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  Self Care Group Ltd

  Jan 2003 - Oct 2005

  Marketing Manager

  A market leading distributor of professional spa & beauty therapy products. Three internationally acclaimed skin care brands (Decleor - Paris, Joyce Blok Natural Skin Care & Pevonia Botanica) combine with the industry's most comprehensive range of spa & salon furniture, equipment and consumables (BeautyQuip), to allow Self Care to consistently remain the preferred distribution partner to leading spas & salons across New Zealand and the South Pacific.2003-2005 Contract Marketing ConsultancyI was tasked with a number of ongoing responsibilities at Self Care, and managed a number of key stand-alone projects to ensure the continued success of the business. Core Responsibilities_____________________________________________________Strategic Brand Management - Pevonia Botanica Development and implementation of the annual brand promotional planPromotional campaign managementBrand Communication - Monthly Brand NewslettersBrand PR & advertising managementClient Marketing SupportProactive and reactive advertising & promotional supportSales team marketing supportProject Management______________________________________________________ Self Care Approved Stockist Programme Development and ongoing delivery of client management programme Client database rationalisation imitative Approved Stockist criteria & subsequent benefit developmentSelf Care+ Key Account Management ProgrammeProgramme Development & launch implementation Ongoing Member Support & benefit delivery BeautyQuip Marketing SupportCatalogue development & productionSelf Care Bi-annual National Conference Programme development (including keynote speaker Total event management MC role Self Care Spa & Beauty Communiqué - Industry Magazine Copy writing Show less

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  Cavalry Marketing & Design

  Oct 2005 - now

  In April 2015, we re-branded Outsourced Brand Support to Cavalry Marketing & Design Ltd. Cavalry is a full service agency that helps resource poor businesses by being their outsourced marketing department. Much more than a single marketing consultant or a contract designer, Cavalry has a team of talented creatives that cover all aspects of the marketing mix:- Strategy & Planning- Graphic Design / Art Direction- Senior Account Management - Copywriting- Illustration- Digital Marketing - Photography & Video- Media & Print Management- And more... Show less

  • Managing Director

    Apr 2015 - now

  • Director

    Oct 2005 - Mar 2015
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  Auckland University Cricket Club

  Feb 2023 - now

  Board Member