Jenna Allerson M.S. CPPM

Experience

• 

  MFK & Associates

  Jan 2007 - Jan 2008

  Administrative Assistant

  - Performed a variety of administrative tasks including: ordering of office supplies and coordination of office events.- Developed firms electronic communication plan, which included a monthly newsletter.- Chair of marketing committee.

• 

  Faribault Daily News

  Apr 2007 - Sept 2007

  Reporter

  - Researched and wrote two to six AP style stories daily.- Wrote a variety of breaking news, enterprise, feature, cover and preview stories.

• 

  Camp Lincoln and Camp Lake Hubert

  Dec 2008 - Jun 2010

  Marketing Manager

  - In house manager of a 3-Day 100 Year Anniversary event. Responsibilities included: event marketing, day of logistics, management of registrations, program development, development of event collateral and hiring of vendors.- Completed a nine month communication plan for a major event communicating with up to 30,000 people, using an array of print, web and social media. - Project manager on all major print mailers: brochures, promotions, postcards and calendars.- Managed website redesign. Duties included: creation of site map, copy writing, sourcing of photos and usability testing. - Oversaw all online marketing efforts including: SEO, Google Adwords, social media, e-blasts and e-Newsletters. Show less

• 

  Minnesota Society of CPAs

  Jun 2010 - Dec 2011

  Web Assistant

  I created and distributed over 300 HTML emails per year using the program Lyris. I also created a variety of custom email templates and web graphics. In addition, I created monthly reports and analyzed performance of email campaigns and web traffic.

• 

  Camp Lincoln and Camp Lake Hubert

  Dec 2011 - Aug 2012

  Director of Development

  - Coordinated all major promotional events including: Camp's "Open House", movie showings, "Lucky Me" Scholarship Run, and other alumni gatherings throughout the country. Coordination included: hiring vendors, soliciting sponsorship, event marketing and event collateral. - I managed all print and online marketing initiatives. Initiatives include: large print mailers, Google Adwords, email marketing, events, merchandise, SEO, and social media. - I oversaw Camp Lincoln & Camp Lake Hubert's Alumni Relations program and fund raising efforts for our scholarship fund. - I managed the marketing budget and analyzed return on investment of each project and made recommendations for the following year. Show less

• 

  Scleroderma Foundation Minnesota Chapter

  Aug 2012 - Nov 2013

  Board of Directors

  Chaired the 11th Annual "Stepping Out to Cure Scleroderma" 5K WalkResponsibilities included:- Event marketing: creation of print mailer and management of social media- Coordination of volunteers- Hiring of vendors- Day of logistics- Sponsorships- Media Relations: creation of press release and distribution to local outlets. Landed a story on "Coffee with Kare" on Kare 11.

• 

  University of Minnesota Foundation

  Aug 2012 - Feb 2017

  Created annual strategic marketing plan to communicate with internal staffand partners.· Project manager of intranet redesign. Responsibilities include: contentstrategy, design consultation, copy editing, and vendor management.· Managed the creation of UMF’s internal brand including: color, tone, logo,and, name of intranet.· Project manager of internal events and promotion—including a U-wide Giveto the Max Day effort and all UMF Staff Meetings.· Promoted twice during tenure at UMF— prior titles include: DigitalContent Specialist and Internal Communications Specialist. Show less *Promoted from Digital Content Specialist- Project manager of intranet redesign. Responsibilities include: content strategy, design consultation, copy editing, and vendor management.- Managed all research efforts related to internal communications. Efforts included: one-on-one interviews, focus groups, and an internal survey distributed to 400 employees..- Wrote, edited, and distributed internal newsletter using ExactTarget.- Wrote a variety of feature stories for an internal audience that are promoted on the development intranet and the internal newsletter.- Assisted with planning and program creation of bi-monthly staff meetings.- Managed development intranet, using Wordpress. Responsibilities include: writing and editing news stories and a variety of content updates. - Coded and distributed up to 50 HTML emails annually using ExactTarget. Show less

  • Internal Communications Manager

    Oct 2015 - Feb 2017

  • Internal Communications Specialist

    Jun 2014 - Oct 2015

  • Digital Content Specialist

    Aug 2012 - May 2014
• 

  University of St. Thomas

  Feb 2017 - Jun 2018

  · Managed production of over 250 projects. Responsibilities included:marketing strategy, definition of project scope and timeline, internalresource allocation, and ongoing communication with key stakeholders.· Created a new digital process to accept all incoming creative briefs. Scopeof project included: creation of a new dynamic creative brief form, launch ofa simple request form, documentation, and on-site training for users.· Hosted a variety of kick-off/brainstorming meetings gathering key partnersfrom across the University.· Initialized a digital toolkit for a large University-wide marketing event thatwill empower partners from across the University to produce simple projectsthemselves, while all using consistent messaging and graphics. Show less

  • Digital Project Manager

    Jan 2018 - Jun 2018

  • Producer

    Feb 2017 - Jun 2018
• 

  Science Museum of Minnesota

  Sept 2018 - Feb 2020

  Marketing Branding Manager

  • Lead comprehensive planning and production of museum-wide marketing campaigns and projects. • Project manager on all marketing-related initiatives. • Created and integrated a new intake and project management system for the museum.• Strategic oversight of all marketing and promotional channels to ensure the integrity of SMM’s brand - visual, messaging, and overall experience (including digital properties) • Manages a team of five full-time staff members.

• 

  Moms on the Run

  Feb 2020 - Nov 2022

  • Create data-driven, strategic targeted marketing campaigns based on demographics and specific goals such as brand awareness, enrollment, etc.• Strategic oversight of all marketing and promotional channels to ensure the integrity of MOTR’S brand - visual, messaging, and overall event experience (including digital properties).• Manage public relations efforts including pitching, messaging, and preparation of speakers. • Social media management of national sites. Responsibilities include the editorial calendar as well as ad placement. • Oversight of all internal communications to franchisees, which includes intranet management and bi-weekly newsletters. Show less

  • Owner

    Sept 2020 - Nov 2022

  • Marketing Manager

    Feb 2020 - Oct 2021
• 

  Jenna Allerson Coaching

  May 2020 - now

  Holistic Health Coach | BODi Partner
• 

  Center for Applied Research & Educational Improvement (CAREI)

  Jun 2021 - Sept 2022

  Communications Consultant
• 

  Wisconsin-Minnesota Comprehensive Center - Region 10 (WMCC10)

  Oct 2021 - Sept 2022

  Director Of Communications
• 

  Stone Arch Advisory Group

  Sept 2022 - now

  Marketing Director

  As a strategic marketing and client experience leader, I oversee all aspects of brand management, digital marketing, and client engagement to drive business growth and retention. I am passionate about creating seamless client journeys—from initial interactions to long-term relationships—by implementing innovative marketing strategies and enhancing the overall client experience.I lead the production of impactful client events, manage key external partnerships (including philanthropic initiatives), and ensure alignment between our brand and business objectives. With a strong focus on budget management and operational efficiency, I guide high-performing teams to deliver exceptional service and meaningful client connections. Show less