Toya Deandra Campbell

Experience

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  Sprint

  Jan 1999 - Jan 2006

  Telecommunications Analyst

  Telecomm Analysts various Roles:***Sales Commissions Analyst (Maitland, FL) – Reconciled and processed monthly sales commissions for portfolio of Sprint retail stores and sales reps. Responsible for bonus calculations, commission inquiries, reporting, and analysis.***Property Tax Analyst (San Francisco, CA) – Processed and filed property tax renditions and payments across assigned tax regions within the Sprint network.***Special Projects Analyst (Maitland, FL) – Managed telecom construction project builds for special projects engineering department: cell towers, cell sites/shelters, cell sites on wheels (COW) located on special properties like NASCAR motor speedway network tracks, amusement parks, Native American reservations, specialentertainment events, sports, music concerts etc. Show less

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  Dex One

  Jan 2006 - Jan 2008

  Local Marketing Consultant

  Build long-lasting customer relationships and further Dex Media's mission of creating client success. Take control of the client interaction by educating and guiding customers in purchasing the appropriate multi-media solutions to help grow their business. Sell print and digital online advertising programs to existing and new business accounts* New prospect identification and sales through planning, cold calling and lead generation* Effectively develops and presents product information persuasively * Increase current revenue accounts; Negotiate terms of sale and close new customer accounts to increase new customer growth Show less

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  Rasmussen College

  Oct 2008 - Aug 2009

  Online Admissions Representative

  Leverage experience motivating individuals to move from thinking to doing to attract, enroll and set the stage for the retention of career-oriented students. Guide prospective students to make the smart decision to invest in their future and enroll in one of Rasmussen’s industry-leading, practical and accredited Bachelor’s degree programs including: the School of Nursing, the School of Justice Studies, the School of Technology & Design, the School of Health Sciences, the School of Business and the School of Education.* Enrolls prospective students into appropriate college program and mentors the student from the application process through the first quarter of enrollment* Responsible for maintaining student contact levels, demonstrating high level of product/program knowledge, and meeting specific student recruitment goals* Managing and updating computerized prospective student database, application paperwork, and follow-up documentation Show less

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  Wiley Education Services

  Aug 2009 - Feb 2018

  Managed the growth and performance of the 3rd party vendor marketing channel (PPI/CPL/PPL) by managing collaborative and flourishing relationships with various 3rd party lead generation aggregators and 3rd party publishers in the higher education digital marketing space. Responsibilities extended to include collaboration and planning cross-functionally with key internal stakeholders within Media, Project Management, Brand Management, Creative, Content Management, and Reporting & Analytics teams on identifying and executing various digital marketing campaign strategies to maximize ROI for Wiley higher education partner brands by exceeding KPI targets (CPA/CPS/LTA/LTS etc.) and outcomes: • Day-to-day account management of portfolio of higher education collegiate/university brands focusing on building and cultivating strong, trusted relationships with various direct and 3rd party lead aggregators to drive high volume quality leads for each partner brand and identified programs in terms of enrollments and startsProfessional Highlights:• Drove $3.6MM+ in RPS (Revenue Per Student) sales for affiliate channel• Increased lead traffic 200% through diversifying, expansion, and optimizing lead quality Show less Managed day-to-day digital marketing tactics within the 3rd party provider network for Wiley partner brands including new partner and program launches, lead delivery management, content management, brand compliance, creative updates, and monthly allocations/budgets:* Launched various new digital campaigns with 3rd party lead aggregators to meet client requirements and timelines. * Ran daily, weekly and monthly reporting to track campaign performance * Interfaced with assigned key stakeholders to vet out objectives that translate into efficient and effective affiliate marketing tactics* Managed overall content messaging and strategy * Developed, managed, and implemented brand compliance strategies* Managed monthly reconciliation* Onboarded new media managers, brand managers, coordinators, project managers, and creative team on lead aggregation processes* Managed technical backend strategies involving lead delivery/posting onboards, lead testing, A/B testing, lead tracking etc. Professional Highlights:* Lead channel to highest LTA (lead-to-application) conversion rate to date, 3.4% LTA * Successfully launched over 15 new partners and 75+ programs with affiliate network to meet partner school requirements and timelines * Revamped and enhanced FPI (form posting instructions) spreadsheet for affiliate provider network to streamline new launch projects and lead traffic delivery Show less

  • Senior Vendor/Affiliate Manager

    May 2012 - Feb 2018

  • Vendor/Affiliate Specialist

    Aug 2009 - May 2012
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  AutoZone

  May 2018 - Aug 2021

  Shift Supervisor PSM

  Assisted the Store Manager with leading company initiatives and ensuring maximum productivity, training high performing AutoZoners in a safe environment, driving sales, controlling expenses and shrink, and remaining compliant with company procedures in accordance to AutoZone’s expectation.Exceeded customer’s expectation by delivering "AWOW" Customer shopping experience on assigned shifts by Living the Pledge every day.Assisted Store Manager with supervising, training and developing store personnelAssumed responsibility for the store operation and commercial department in the Commercial Sales Manager and Store Manager’s absence, on assigned shiftsAssisted with management of the Commercial and Hub Departments, (as applicable), to ensure commercial accounts and stores are serviced and deliveries are made as promisedDelegated and ensured store merchandising tasks are completed in a timely mannerManaged cash registers and follows established cash handling duties, including but not limited to deposits, petty cash and lane accountabilityEnsured all company policies, and loss prevention procedures are followedUtilized ZNET to help customers locate merchandise or find suitable alternativesMaintained a safe working environment while ensuring AutoZoners are implementing those practices including PPE (Personal Protective Equipment)Monitored cash flow, inventory and security controlMaintained sales productivity, store appearance and merchandising standardsConducted and reviews all opening and closing procedures. Show less

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  Tiber Health

  Oct 2021 - May 2022

  Marketing & Promotions Manager

  Oversight and promotion of THI Post-Baccalaureate website and brand. Developed outreach plan and path to profitability - created revenue stream; created and executed go-to market strategy; formalized annual marketing plan to include: traffic/growth plan, sales strategy, paid Media strategy, SEO, organic growth plan, and overall site strategy, lead sales and university relationship initiatives to drive revenue, analyze trends and activity across THI products and divisions; identify new opportunities and collaborate to formulate new optimizations and strategies Show less

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  Various Companies

  Jun 2022 - Jun 2023

  Contractor

  IT Networking Analyze networking needs based on assigned work orders. Install, maintain, and monitor network equipment for various clients:Prepare client location for installationInstall network equipment according to specificationsTroubleshoot network and wireless problems when they ariseAnswer client questions about network usage and functionDigital Marketing Execute multi-touch, automated marketing campaigns in the CRM platform.Set up and maintain a quality architecture for email campaigns.Audit operational and planned campaign plans to ensure market readiness and quality assurance.Measure, analyze and report on the impact of marketing campaigns and make data-driven recommendations to optimize performance.Develop strong relationships with internal creative services agency, marketing strategists and other internal business teams. Show less

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  Liaison Creative + Marketing

  Jun 2023 - Mar 2024

  Global Alliance Marketing Budget Coordinator @ AMD

  AMD Contractor - Global Alliance Marketing Budget Coordinator