Experience

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  Cope

  Jun 2004 - Sept 2004

  Assistant media planner

  ­ Generate and renew radio creatives accordingly to client needs.­ Programming and monitoring advertising insertions.­ Cooperation with the editorial staff writing and broadcasting local news.

• 

  Kiron

  Sept 2006 - Feb 2007

  Mortgage loan agent

  ­ Administrative and banking procedures in order to achieve loans for our clients.­ Generate a database with our clients details in order to design, coordinating and monitoring retargetingcampaigns.­ Personal study of the mortgage security deeds of our clients, analyzing risks & opportunities.

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  Elogia (viko group)

  Jan 2008 - Apr 2018

  - SEM Manager for the campaigns developed by Elogia in Europe (specially Spain) and LATAM.- Managing clients with paid search spend close to €1M per month, all of them strongly performance-driven (web analytics, tracking strategies, ROI measurement...)- Google Adwords (Search & GDN), Yahoo Search Marketing, Bing Ads and others, including Mobile.- Google Analytics: Reporting, Attribution Modeling & Advanced Configuration.- Vertical experience includes e-Commerce, Food Delivery, Gambling, Apparel&Fashion, Travel, Retail, Banking, Education, Government, Healthcare, Insurance, Technology and others.- SEM strategy definition, consultancy, analysis and implementation monitoring.- Broad Experience in the use of Ad Servers, Backends, Trackers, Container Tags and other tools.- Development roadmap and roll-out, knowledge sharing and staff training and coaching. - Team management and leading: up to 8 people under my supervision.- Testing beta tools, procedures and methodologies developed by the company or by external suppliers. Show less ­- SEM campaigns through Adwords and Yahoo Search.- Performance and Affiliate Marketing Campaigns through several performance networks, such as Zanox, NetAffiliation, Commission Junction, Advertising.com, TradeDoubler... and traffic methods such as emailing, RTBs, incentivized traffic, virtual currency, adsoftware, traffic brokers...­- Display Campaings through several Display networks, such as Google Display Network, Facebook, MSN, Yahoo, Terra...- Mobile Marketing Campaigns through Admob and other mobile platforms.- Email Marketing Campaigns through own and third-party databases.­- Design, coordination and management of online advertising campaigns running on different payouts models: CPM, eCPM, CPC, CPD, CPL and CPA.­- Coordination and management of advertising campaigns of wide variety of sectors such as retail, coupons, fashion, accommodation, banking, insurance, real estate...­- Design, planning and supervising implementation of Google Analytics and Google Website Optimizer campaigns.­- Testing beta tools, procedures and methodologies developed by the company or by external suppliers.­- Liasion between the Media Department and a external technology supplier to implement APIs running on Google Adwords and Facebook advertising platforms data.­- Coordinate with Sales Department to design a proper Media Plan accordingly to the needs of the client, preparing long and short term plans, estimate of costs and evolution of results according to client´s objectives.­- Coordination and management of international media campaigns located in Spain; ­ Establishment of commercial contacts with new suppliers.­- Coaching and training new incoming employees at the Media Department, both basics and best practices. Show less

  • Paid Media Director

    Nov 2014 - Apr 2018

  • SEM (Paid Search) Manager

    Jun 2011 - Nov 2014

  • Senior SEM Optimizer & Lead Generation Analyst

    Jan 2009 - May 2011

  • Online Media Planner

    Jan 2008 - Dec 2008
• 

  Pull&bear

  Apr 2016 - Nov 2018

  Performance manager

  Comprehensive management of digital agencies for the international paid media strategy

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  Elogia (viko group)

  Nov 2018 - now

  Product Director - CPO & Data&Tech Team Manager

  • Client Service Director

    Jan 2023 - now

  • Innovation Hub Leader

    Nov 2018 - Dec 2022