Experience

• 

  Vanguard

  Aug 2010 - Jan 2021

  Lead the advertising measurement strategy for the Vanguard Brand campaign.Collaborate with internal and agency partners to enhance measurement capabilities across campaigns.Oversee measurement strategy and advancement across all Vanguard domestic advertising campaigns.Evaluate adtech and martech solutions to improve audience targeting and measurement, and make recommendations to business leaders as needed. Develop strategy and roadmap for MarTech and AdTech advancements in Vanguard's Retail Advertising groupWork closely with agency partners to advance measurement, media, and technologyManage and support creative projects aligned to strategic business objectives Provide support and guidance to department head and senior team to help drive short and long-term business goals.Develop department presentations and reports. Analyze data and provide information in a meaningful format to senior leadership and key stakeholders.Manage and oversee key projects for the organization. Served as direct point of contact for 2,000 high-net worth clients within Vanguard’s Flagship Services department.Worked with management team to train peers, deliver investment insights, and implement department elevations.Educated clients on investment methodology and philosophy, Vanguard products/services, and portfolio construction.

  • Advertising Measurement Consultant

    Aug 2019 - Jan 2021

  • Marketing Manager

    Aug 2016 - Jan 2021

  • Chief Of Staff

    Jan 2014 - Aug 2016

  • Flagship Services Assigned Representative

    Aug 2010 - Jan 2014
• 

  Spotify

  Jan 2021 - now

  Develop and drive regional strategies focused on measurement and insights usage across EMEA, CA, and LATAM markets.Partner closely with Spotify Sales leadership to incorporate research and ad effectiveness data into compelling stories.Lead educational efforts across markets to scale measurement and research knowledge, with a focus on improving in-market proof points.Develop and lead experimentation efforts that expand suite of solutions or uncover new and compelling proof points for Spotify’s ad platform.Partner with cross-functional partners across the ads business to represent the marketing research and intelligence team. Show less Lead measurement strategy for Financial Services and Entertainment verticals while overseeing strategy and execution for Retail and Auto verticalsSupport recent measurement acquisitions by informing operational procedures, training materials, and external advertiser communications to ensure solutions are being used effectively to support advertiser needs and drive business revenueManage a team of high-performing analysts who support vertical strategies as well as campaign measurement analysis, insights, and execution Develop, launch, and execute industry-leading proof of concepts and alpha testing to support advertiser measurement objections and drive business revenue Show less Lead vertical measurement strategies for Financial Services and Entertainment verticalsSupport go-to-market strategies for new advertising measurement solutions across music and podcast ad formats Ideate, implement, and present ad effectiveness thought leadership and custom advertising insights to Sales partners and advertisersWork cross-functionally with partners in Product Engineering, Sales, Business Operations, and more in order to achieve business proof of concepts, alpha testing, and product rollouts Show less

  • Associate Director

    Feb 2024 - now

  • Senior Research Manager

    Sept 2022 - now

  • Research Manager in Advertising Measurement

    Jan 2021 - Sept 2022