Gabriella Rocha

Experience

• 

  Extra Mais Baixada

  Feb 2014 - May 2014

  Student Monitor

  Academic monitoring carried out by Universidade Unigranrio in partnership with Jornal Extra, one of the best sellers newspapers in Rio de Janeiro. The objective was to provide to students the experience of a newspaper editorial office and to see the news formation process in practice.As a student monitor my role was:- Agenda suggestions- Newspaper clipping- Recording and presentation of radio program- Research for the production of a scientific article

• 

  EBC - Empresa Brasil da Comunicação

  Nov 2014 - Jul 2015

  Journalism Intern

  EBC is a federal public company that owns a media conglomerate in Brazil, providing management services for federal public radio and television stations. It contributes to broadening the public debate on national and international issues and fostering the construction of citizenship.As a journalism intern my skills were:- Conducting and managing interviews- Conducting journalistic coverage

• 

  Eletrobras - Centrais Elétricas Brasileiras

  Feb 2016 - Dec 2016

  Press Office Intern

  Eletrobras is the largest company in the electricity sector in Latin America, leader in the generation and transmission of electricity in the country and contribution to making the Brazilian energy matrix one of the cleanest and most renewable in the world. As a press office intern my responsibilities were:- Writing and proofreading of press releases- Support in interviews of board members with the press- Support in organization of corporate events- Relationship with the press, follow up of demands - Content curation for internal newsletterHighlight: assistance in implementing an update of communication with the consumer via SMS. Show less

• 

  SMI - Strategic Market Intelligence

  Oct 2018 - Mar 2023

  Marketing Analyst

  SMI is a multidisciplinary agency specialized in the tourism market operating throughout Brazil, Argentina, Colombia and Mexico. Working in sales, marketing, public relations, partnerships and digital strategy. As a Marketing Analyst my main responsibilities included:- strategic planning and execution of annual calendar of B2B marketing actions - production and review of digital content, such as blog posts optimized with SEO and aligned with the tone of voice of each client- production and revision of scripts for videos and podcasts according to the format, to expand the company's digital presence and authority- development of the strategic calendar of publications for social networks- elaboration of e-mail marketing campaigns- collaboration in defining strategies for publicizing actions to achieve outstanding results in the Brazilian tourism media scenario.- production and review of press releases, notes and internal and external communications.- monitoring and analysis of data and KPIs to build reports and generate strategic insights- benchmarking in search of new opportunities and strategic partnerships. Show less

• 

  Falko Agência

  Apr 2023 - Feb 2024

  Content Strategic Planner

  Falko is a communication hub specializing in content production to leverage, create authority and bring engagement to brands.- Content planning and intelligence for social networks- Planning campaigns and advertising actions- Management of the design and writing team- Market research of trends, references and cases- Generation of performance reports

• 

  INCT em Neuroimunomodulação

  Nov 2023 - Jun 2024

  Jornalista

  O INCT em Neuroimunomodulação é uma rede de grupos de pesquisa nacionais e internacionais sediado no Instituto Oswaldo Cruz (IOC/Fiocruz) com o objetivo de desenvolver pesquisas relacionadas aos sistemas imune, nervoso e endócrino.Meu trabalho enquanto jornalista bolsista consiste em: - Planejamento de estratégias de comunicação para divulgação de notícias e eventos - Redação de releases, notas e matérias jornalísticas - Condução de entrevistas - Relacionamento com a imprensa e agências de comunicação- Suporte à organização de eventos Show less

• 

  Luta pela Paz

  Jun 2024 - now

  Coordenadora de Comunicação e Marketing

  - Gestão da execução dos planos de comunicação dos projetos - controle de qualidade e prazos.- Gestão de fluxo de solicitações e entregas.- Coordenação da produção individual e supervisão de prazos de entregas junto à equipe.- Planejamento e execução de campanhas e conteúdos de comunicação interna.- Revisão diária de conteúdo de newsletters, redes sociais, matérias do site - controle de qualidade.- Coordenação da produção de peças gráficas e físicas junto aos designers e solicitantes.- Apoio à gerência no acompanhamento e aprovação de conteúdos e produtos de contratação externa.- Apoio à gerência na elaboração de relatórios e apresentações.- Participação nas reuniões de acompanhamento e abertura de projetos. Show less