
Gopintheran Ponnudurai
Assistant Programme Manager

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About me
Product Lead | Certified ScrumMaster® (CSM®) | Media Specialist
Education

Cosmopoint Institute of Information Technology
2002 - 2004Diploma Multimedia ApplicationReceived a Best Student In Malaysia Award

University of East London Cass School of Education and Communities
2006 - 2008Honours Business Information System
Experience
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Qtelmedia (M) Sdn Bhd
Aug 2006 - Jun 2008Assistant Programme Manager● Responsible in managing office operations and report to the Programme Manager.● Implement orders received from Programme Manager by guiding Senior Editor.● Managing a group of Team Leaders to lead and drive staff productivity.● Reviewing manpower requirements and initiate recruitment as necessary.● Monitoring staff work roster and enforce adherence and attendance.● Train, coach and motivate staff to maximize resources potential.● Monitor and review work processes to ensure compliance to quality and audit requirement.● Drive acquisition to grow market share while developing integrated mix development plans via the music platform based on consumer input and market opportunities.● To build brand equity among the other content & mobile service providers.● Building holistic understanding of the telecommunication segment with focus on building mobile tv as the key driver of brand.● Project management and departmental support. Show less

Bits and Pixels Sdn Bhd
Aug 2008 - Apr 2009Creative Director | Video & FX● Take project brief from the account servicing/management or meet clients to discuss their requirements. Make presentations internally and /or with senior level clients.● Conceptualize design ideas and work closely with the creative and production teams to help our clients meet their corporate, marketing and advertising communication objectives.● Video editing, design and production of motion graphics, visual effects and 3D animation, and other post-production related tasks.● Ensure that all project deliverables are on time and meet or exceed clients expectations.● Produce intelligent and on strategy creative solutions that reflect brand personality.● Train and supervise assigned staff of designers and other creative personnel.● Oversee the execution of all creative efforts to insure they are on strategy, on budget, and on schedule.● Participate in account team and client planning sessions regarding campaign strategy and the approach to any significant project.● Lead certain creative projects and team members with a hands-on supervisory approach while facilitating a collaborative team environment.● Maintain quality of the agency's advertising, as well as the quality and operation of assigned personnel within the Creative Department.● Maintain an effective departmental structure, and help create and maintain a high energy level throughout the Creative Department.● Participate in and contribute to the new business activities of the agency. Show less

3D International Sdn. Bhd.
Apr 2009 - May 2012● Create company’s product branding & awareness among media industries – 3D Auto-Stereo Software & Hardware.● Work directly with Company Directors (CEO,COO,CTO) to make sure customer requirements are translated properly into product requirements.● Project Management & Distribution.● Analyse product strength and weaknesses compared with industry competitors. Provide feedback to the company stakeholders on next action plan.● Maintain and service existing clients and generate new prospects.● Assists in the preparation, presentation, negotiation, following up of business proposals.● To establish good rapport with customers and assist in identifying business opportunities. Show less ● Manage content team and define 3D content workflow.● Provide extensive product training to stakeholders and client.● Create, evolve and evangelize 3D content creation processes.● Lead creative conception, design and production of brand assets and design projects with internal designers and external agencies.● Thorough understanding of fundamental disciplines and principles such as color, composition and typography demonstrated through an extensive, broad portfolio.● Conceptualize and developed great design and 3D art direction that can be implemented across multiple mediums and platforms. Show less
Product Manager
May 2011 - May 2012Business Development | Team Leader
Apr 2009 - May 2011

Astro
Jun 2012 - Feb 2017Senior Associate, Video-On-Demand (Content Management Group)● Sourcing product content within the organization or from external content supplier, closing licensing agreements.● Creating offers and promotions (box sets etc) as well as coordinating material delivery with suppliers and platforms, and serving as a single point of contact for the platforms.● Oversee all data collection processes and prioritize product features and programs.● Conduct revenue and cost analysis to maximize VOD business profit.● Plan and provide for adequate supply of content for delivery to the platform.● Ensuring seamless operations in delivery of VOD services to customers by working closely with Technology and Broadcast divisions, Information Technology (IT) division and Customer Group.● Work closely with business units in Content Group to obtain the best content at the optimum price.● Adequate supervision and coaching of staff to ensure staff are always motivated to perform at their highest level and given the opportunity to improve their knowledge and expertise. Show less

Iflix
Feb 2017 - Sept 2019Role:● Manages all operational systems, processes, controls and reporting designed to enhance operations performance. Identifies and establishes systems enhancements to support growth and continuous improvement.● PMO between Ops and internal/external Tech departments. This includes managing Machine Translation, Content Ingestion workflows and AWS Management.● Identifies gaps in current systems and solutions, maps out requirements/costs and oversees the project from proposal, budgeting through implementation.Key Achievements:● Delivered and implemented PLAYOUT service systems for live streaming channels which enabled us to ingest, transcode and playout multi input streams/ video files. This has drastically increased revenue from advertisements by 20~30%. The system has been completely developed in-house which has saved almost USD 145K~245K to the business.● Implemented instantaneous content delivery ‐ Publishing automation via MRSS which have increased the operation process capacity by 320% and decreased the turnaround time from 4 hours to 30 min to process any single asset and publish on the catalog.● Successfully launched 30 over linear channels which have drastically increased MAU in iflix.● Successfully launched ad graphic overlays for live stream of Malaysian Football League matches which enable monetization. Show less Role:● Operations: Manage Onboarding, Content QA, Compliance, Metadata and Content Coordination departments not less than 20 people.● Hiring: Responsible for the mentoring, training and output of experienced technical specialists. Source and recommend for new hires in new region.● Tracking management: Tracking of documents for ingestion, censorship and publishing. Revise or improve with teams on best practices for operational workflow as well ensure teams keep to target.● Regional communication: Work with the Global team on the implementation of workflows, priority content timelines and ingestion progress with regional teams.● QA: Ensure consistent operational procedures that adhere to company QA standards.● Actively help in the maintenance or upgrade of iFlix technical standards regarding file formats, metadata and artwork.Key Achievements:● Successful launches for Content Operations in Middle East, South Africa and Southeast Asia countries within 3 months.● Decentralize the processes and provide training for regional teams globally which increased the operations productivity by 30%.● Drastically reduced the turnaround time for content processing by closing the gaps with regional and local distributors‐studios on on‐boarding, delivery and QA checks for ingest from 3 to 1 months before publishing.● Implement seamless operations workflow for ingestion and publishing of day‐and‐date shows. (e.g. Korean TV Shows, Football Malaysia, Original Production).● Enhance cloud based QA tool (AWS) performance with process improvisation to expand the QC works to be done globally. Show less
Product Owner
Jul 2018 - Sept 2019Regional Content Operations Manager
Feb 2017 - Jun 2018

BrioHR
Oct 2019 - May 2020Product OwnerRole●Drive full ownership of the product vision and roadmap covering all customers as well as internal requests.●Actively manages the product across the entire lifecycle from defining requirements, scoping with development and supporting the developers with all questions going through the development process.●Define the goals that help the organisation meet the OKR and break it down into Sprint Goals as the direction for every Sprint for the development team.●Define and manage product backlog, write user stories, help team in understanding requirements and conduct Sprint Planning●Work with cross functional teams (Business, User experience, frontend, backend, engineering, and customer success team) and lead them from concept to launch of the product.●Collaborate on evolving the product strategy together with the senior management and the technology group●Implements corrective action where applicable.Continuously optimise the flow of value delivery from concept to revenue generation by removing any wastes and bottleneck in the value stream.●Use data to create new insights into our value generation; use these insights to support product decisions.Key Achievements:●Successfully delivered and implemented recruitment (ATS), onboarding, performance, leave, organization chart and payroll modules as part of the end-to-end HR solution roadmap.●Integrated with top banks in Malaysia (CIMB, Maybank, HSBC, Ambank) for text file generation for payroll systems.●Collect requirements and specifications and get the payroll system approved by LHDN Malaysia (Inland Revenue Board).●Drastically improved and harmonized the UIUX experience for the web app and mobile application●Implemented a workflow to collect direct feedback from the customer success team and managed the feature request and bug report into small iterations on a weekly basis.●Successfully conducted ideation session with the team and incorporated the idea into the product Show less

Bolttech
Jun 2020 - Feb 2021Product Owner, Device ProtectionRole:● Help shape the future of Boltech by helping build a Digital Insuretech company.● Working hands-on and thus taking the lead in all thing’s product related.● Work with Business Analysts to write user stories.● Monitoring, measuring and evaluating success rolled out features and iterated as needed.● Working with stakeholders in the organization to gather their support and deliver on their needs.● Utilize Agile and Lean techniques to deliver key features. ● Provide updates on project progress to all stakeholders on a timely basis.● Gather and clarify requirements from stakeholders on new features or products.● Foster innovation vulture with the Product and Tech teams.Key achievements:● Drive product factory automation in the CRM system by translating user problems into solutions● Successfully delivered and implemented device protection products for Samsung in Philippines, Indonesia, Vietnam and Thailand● Successfully delivered end-to-end device protection products and user journey for new region in Europe - DREI, Austria● Successfully delivered and implemented a POS portal for AEON throughout Malaysia powered by our inhouse CRM system.● Enhance our web app API to cater for smooth integration with our partners in Vietnam, Philippines.● Support migration of user in PH from legacy system into our inhouse CRM system● Improved and harmonized the UIUX experience for the web CRM system● Implemented NPS workflow with Qualtrics and Bolttech notification service● Requirements gathering and worked with architecture team to deliver cosmic whale initiative● Support onboarding of new clients and partners - e.g. HomeProtec, Digi, AEON, Tiki VN, Indosat, FPT and many more. Show less

Astro
Mar 2021 - nowProduct and Operations Lead
Apr 2022 - nowAssistant Vice President, Content & Product Operations, OTT
Mar 2021 - May 2022
Licenses & Certifications
- View certificate

Metrics for Product Managers
LinkedInApr 2020 - View certificate

Certified ScrumMaster® (CSM®)
Scrum AllianceAug 2019 - View certificate

Make Foundation #1 - Setting up my first scenario
MakeApr 2024 - View certificate

Ethics Ambassador
IflixJun 2018
Languages
- enEnglish
- maMalay
- taTamil
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