
Timeline
About me
Advertising @ Microsoft | Marketing Specialist | Ex-Apple Expert Annotation Analyst
Education

University of california, santa cruz
2017 - 2021Economics economics
Experience

University of california, santa cruz
Oct 2018 - Jun 2019Smoke and tobacco free student ambassadorCollected and analyzed health and safety data to evaluate and implement the best way to create a cleaner campus environment.• Mentored students by providing tools to quit smoking to ensure their health and safety.• Collaborated with administrators to create strategic plans on how to promote health/safety throughout campus

Century 21®
Mar 2020 - Jun 2020Marketing internDesigned written content/advertisements for realtors on social media platforms and email marketing software.• Created marketing campaigns on Canva/Constant Contact to attract buyers and increased clickthrough rate by 50% in less than three months.• Promoted realtor’s social media platform to grow audience and boost customer engagement.

Trianon clothing & lingerie
Sept 2021 - Sept 2022Email marketing specialistManaged business storefront and created email marketing material to drive in store traffic.• Designed first store newsletter to advertise products and increased social media/store traffic and brand awareness.• Drove email subscriptions from 0 to 120 in first three months.• Scheduled new item releases and presented campaigns of new outfits on Instagram posts and stories.

Apple
Oct 2022 - Apr 2024Ai/ml annotation analystAssisted the French-Canadian locale in the Data Operations team to improve Siri by transcribing audio files.• Fastest analyst to rise to the rank of expert analyst in the French-Canadian locale at Apple in San Diego.• Delivered actionable language data annotations to support Apple’s Siri programs, including audio transcription,entity correlations, and context deep-dives.• Worked on numerous special projects involving testing devices, LLM, text editing, evaluating creative writing for tool training accuracy.• Raised quality of team’s data pool by being nominated as an expert analyst to resolve conflicting data submissions.• Chosen as team MVP for November 2022 Show less

Microsoft
Jan 2025 - nowAdvertising content leadExpert in Microsoft Advertising Copilot and all things Microsoft Advertising• Demonstrated Copilot in Microsoft Advertising to C-suite executives to show the benefits and capabilities of the tool • Handled large scale bug reviews in Azure DevOps to assure the continual improvement of Copilot • Created written content in Microsoft Loop to document Copilot Bug review processes for employees• Conducted account optimization calls with advertising clients
Licenses & Certifications
- View certificate

Google ux design certificate
CourseraDec 2023
Languages
- enEnglish
- frFrench
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