
Timeline
About me
Director of Marketing: Elevating brands w/market research, SEO, content management, social media, and web analytics
Education

Brigham young university
1996 - 1999Ba international relations, russian
University of michigan-dearborn
2001 - 2005Mba business administration
Experience

Nu skin enterprises
Jan 2000 - Jan 2000Workforce analyst-Developed volume and staffing forecasts for multi-skill sales & service center-Produced weekly staff schedules for 200-seat operation-Managed staff "exceptions" in real-time

Sbc
Jan 2000 - Jan 2002Work force manager• Led project team to review, purchase, implement, configure, and install IEX Total View• Established work procedures for multi-site call center operations and performance reports • Raised service levels in maintenance organization 40% through improved forecasting and staffing

Bmg columbia house
Jan 2002 - Jan 2005Business/workforce manager• Managed BI project with annual benefit of $1MM integrating data from legacy and other systems • Negotiated outsource contracts achieving 30% savings and supported $20M in revenue growth• Developed $30M budget to support processing of 20 million customer contacts

Kaplan university
May 2005 - Jun 2008Executive director of admissions• Managed 400 seat telesales center including P&L, talent management, and staff development• Drove 30% + enrollment growth leading to build-out of additional downtown property• Led or participated in Six Sigma Projects in employee retention and hiring

Edmc
Jun 2008 - Jan 2010Senior director of admissions-Grew campus enrollments more than 20% a year through targeted community involvement -Launched Track Selling sales process improving enrollment rates by 10%-Invited to Executive Development Program for Campus Presidents

Progressive business publications
Jan 2010 - Jul 2010Director of sales & marketing-Led sales and marketing efforts for all executive education programs-Launched new education division with online programs including Executive Mini-MBA -Managed email marketing, website development, lead generation, sales management and scripts

Porter and chester institute
Jan 2011 - May 2017Vice president of marketing & admissions-Led marketing and admissions for 13-campus career school with 25 programs in 6 markets-Developed marketing and lead management systems including CRM and lead management -Built marketing strategies including digital and off-line ads, referrals, events, and social media

Quinnipiac university
May 2017 - Apr 2018Executive director of admissions-Developed a cohesive marketing and recruitment strategy for each online program-Built structures and processes to collect and analyze marketing and enrollment data -Oversaw business development efforts with for-profit and non-profit organizations

Topline strategies
Apr 2018 - nowOwner / marketing consultant-Manage online brands and product campaigns to raise brand awareness-Leverage strategies to drive web traffic including SEO and paid search-Drive product development and content management -Oversee social media marketing campaigns
Licenses & Certifications
- View certificate

Certified growth marketing specialist
Cxl instituteJul 2020 - View certificate

Certified customer acquisition specialist
Cxl instituteJul 2020 
Six sigma champion
University of miami herbert business schoolJul 2007- View certificate

Certified content marketing specialist
Cxl instituteSept 2020 - View certificate

Certified digital analyst
CxlMar 2021 - View certificate

Cxl certified optimizer
CxlMar 2021 
Certified content marketer
Hubspot academyApr 2021
Project management professional (pmp)®
Project management instituteDec 2016- View certificate

Certified digital psychology specialist
CxlFeb 2021 - View certificate

Google analytics individual qualification (gaiq)
GoogleMar 2021
Languages
- enEnglish
- ruRussian
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