Jonathan Feldman

Jonathan Feldman

Workforce Analyst

Followers of Jonathan Feldman689 followers
location of Jonathan FeldmanBerlin, Connecticut, United States

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  • Timeline

  • About me

    Director of Marketing: Elevating brands w/market research, SEO, content management, social media, and web analytics

  • Education

    • Brigham Young University

      1996 - 1999
      BA International Relations, Russian
    • University of Michigan-Dearborn

      2001 - 2005
      MBA Business Administration
  • Experience

    • Nu Skin Enterprises

      Jan 2000 - Jan 2000
      Workforce Analyst

      -Developed volume and staffing forecasts for multi-skill sales & service center-Produced weekly staff schedules for 200-seat operation-Managed staff "exceptions" in real-time

    • SBC

      Jan 2000 - Jan 2002
      Work Force Manager

      • Led project team to review, purchase, implement, configure, and install IEX Total View• Established work procedures for multi-site call center operations and performance reports • Raised service levels in maintenance organization 40% through improved forecasting and staffing

    • BMG Columbia House

      Jan 2002 - Jan 2005
      Business/Workforce Manager

      • Managed BI project with annual benefit of $1MM integrating data from legacy and other systems • Negotiated outsource contracts achieving 30% savings and supported $20M in revenue growth• Developed $30M budget to support processing of 20 million customer contacts

    • Kaplan University

      May 2005 - Jun 2008
      Executive Director of Admissions

      • Managed 400 seat telesales center including P&L, talent management, and staff development• Drove 30% + enrollment growth leading to build-out of additional downtown property• Led or participated in Six Sigma Projects in employee retention and hiring

    • EDMC

      Jun 2008 - Jan 2010
      Senior Director Of Admissions

      -Grew campus enrollments more than 20% a year through targeted community involvement -Launched Track Selling sales process improving enrollment rates by 10%-Invited to Executive Development Program for Campus Presidents

    • Progressive Business Publications

      Jan 2010 - Jul 2010
      Director of Sales & Marketing

      -Led sales and marketing efforts for all executive education programs-Launched new education division with online programs including Executive Mini-MBA -Managed email marketing, website development, lead generation, sales management and scripts

    • Porter and Chester Institute

      Jan 2011 - May 2017
      Vice President of Marketing & Admissions

      -Led marketing and admissions for 13-campus career school with 25 programs in 6 markets-Developed marketing and lead management systems including CRM and lead management -Built marketing strategies including digital and off-line ads, referrals, events, and social media

    • Quinnipiac University

      May 2017 - Apr 2018
      Executive Director of Admissions

      -Developed a cohesive marketing and recruitment strategy for each online program-Built structures and processes to collect and analyze marketing and enrollment data -Oversaw business development efforts with for-profit and non-profit organizations

    • Topline Strategies

      Apr 2018 - now
      Owner / Marketing Consultant

      -Manage online brands and product campaigns to raise brand awareness-Leverage strategies to drive web traffic including SEO and paid search-Drive product development and content management -Oversee social media marketing campaigns

  • Licenses & Certifications

    • CXL Certified Optimizer

      CXL
      Mar 2021
      View certificate certificate
    • Certified Content Marketing Specialist

      CXL Institute
      Sept 2020
      View certificate certificate
    • Certified Digital Analyst

      CXL
      Mar 2021
      View certificate certificate
    • Project Management Professional (PMP)®

      Project Management Institute
      Dec 2016
    • Six Sigma Champion

      University of Miami Herbert Business School
      Jul 2007
    • Certified Digital Psychology Specialist

      CXL
      Feb 2021
      View certificate certificate
    • Certified Growth Marketing Specialist

      CXL Institute
      Jul 2020
      View certificate certificate
    • Certified Customer Acquisition Specialist

      CXL Institute
      Jul 2020
      View certificate certificate
    • Certified Content Marketer

      HubSpot Academy
      Apr 2021
    • Google Analytics Individual Qualification (GAIQ)

      Google
      Mar 2021
      View certificate certificate