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Catherine Bolich

Catherine Bolich

Social Media and Marketing Intern

Followers of Catherine Bolich1000 followers
location of Catherine BolichReno, Nevada, United States

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  • Timeline

  • About me

    Founder @ Bolich Consulting Advertising Agency l Ex-Amazon l Wharton Alumn

  • Education

    • University of Pennsylvania - The Wharton School

      -
      Bachelor of Science (BS) Marketing & Operations Information Management

      Activities and Societies: Wharton Women, Zeta Tau Alpha, Dollar Cohort, Wharton Europe

    • Rotterdam School of Management

      2013 - 2013
      Master's Exchange Global Business & Stakeholder Management, Innovation Management

      Coursework: Sustainable Leadership & Planetary Boundaries, Innovation Project Management, International Business Project

    • Harvard Business School Online

      2016 - 2016
      CORE (Credential of Readiness)

      HBX CORe (Credential of Readiness) is a 120-150 hour certificate program on the fundamentals of business from Harvard Business School. CORe is comprised of three courses - Business Analytics, Economics for Managers, and Financial Accounting – developed by leading Harvard Business School faculty and delivered in an active learning environment based on the HBS signature case-based learning model.

  • Experience

    • Melissa Shoes USA

      May 2012 - Aug 2012
      Social Media and Marketing Intern

    • Vialis

      Aug 2013 - Dec 2013
      Strategic Consultant

      As a participant in the International Business Project at the Rotterdam School of Management, I am working with a team of master's students in order to provide Vialis with analyses of the current and future mobility market and transportation industry. Our goal is to advise Vialis upon the changes they must implement to maintain their competitive position in the market through 2020, while continuing to provide more efficiency and green services to their customers.

    • Procter & Gamble

      May 2014 - Aug 2014
      Brand Management Intern

      Member of Venus Brand Management Team

    • Anheuser-Busch InBev

      Jun 2015 - Jan 2019

      Rotational Program to Gain Cross Functional Management ExperienceSALES LEADERSHIP & ENABLEMENT: Developed and delivered company’s first national sales strategy and playbook for Quick Service Restaurants, initiating restaurant partnerships and managing pilots in 100+ locations. The plan was rolled out nationwide.BRAND MANAGEMENT & MARKETING: Brand Manager for product in Innovation Pipeline with ownership of product positioning, creative, and consumer strategy.OPERATIONS: Devised first method to quantify Brewery CO2 production, which is useful in forecasting quantity of raw ingredients needed in the production process and to prevent down time on packaging lines. Show less

      • Process & Performance Manager

        Jul 2017 - Jan 2019

      • District Sales Manager - On Premise

        May 2016 - Jun 2017

      • Global Management Trainee

        Jun 2015 - May 2016

    • Amazon

      Jan 2019 - May 2024

      SALES STRATEGY & CLIENT ENGAGEMENT: Lead a team of Account Executive in the US and Canada who sell full-funnel advertising to APAC-based advertisers. SALES ENABLEMENT: Own development of go-to-market strategies and initiatives to ensure organization of 41 salespeople and managers hit their team and individual goals.PROGRAM MANAGEMENT: Lead 19 global strategic initiatives, spanning creative production, agency management, operations, sales enablement, and cross-functional partnership.DATA-DRIVEN STAKEHOLDER ENGAGEMENT: Develop forecasts, strategic plans, and Quarterly Business Reviews to ensure cross-functional alignment.LEADERSHIP & TALENT DEVELOPMENT: Member of leadership team, contributing to critical business strategies on retail, analytic, and career development initiatives. Show less

      • Sales Manager, Amazon Ads

        Jan 2022 - May 2024

      • Senior Account Executive, Amazon Ads (Mid-Market)

        Oct 2021 - Jan 2022

      • Account Executive, Amazon Ads (Mid-Market)

        Jan 2019 - Sept 2021

    • Bolich Consulting

      May 2024 - now
      Founder & CEO

      Catherine empowers brands to optimize their advertising efficiency and to exceed sales goals on Amazon and Walmart. Her extensive experience spans verticals such as hardlines, softlines, jewelry, CPG, home & kitchen, and consumer electronics.

  • Licenses & Certifications

    • Walmart Connect Sponsored Brands Certification

      Walmart Connect
      Apr 2024
      View certificate certificate

    • Walmart Connect Retail Media Certification

      Walmart Connect
      Apr 2024
      View certificate certificate

    • Walmart Connect Sponsored Videos Certification

      Walmart Connect
      Apr 2024
      View certificate certificate

    • Walmart Connect Sponsored Products Certification

      Walmart Connect
      Apr 2024
      View certificate certificate

  • Honors & Awards

    • Awarded to Catherine Bolich
      The President's Volunteer Service Award President Joe Biden Sep 2021 I received the bronze Presidential Volunteer Service Award for the number of hours I have dedicated to volunteering.
    • Awarded to Catherine Bolich
      Innovation Project Management Winner Unilever Dec 2013 My course, Innovation Project Management, consisted of developing a new, frugal innovation for Unilever that would contribute to its goal of doubling profits, while reducing its environmental footprint.My pitch for a new, liquid toothpaste that did not require the accompanied use of water was chose by Unilever's Director of Innovation Acceleration and Commercial Alliances as the winner.
    • Awarded to Catherine Bolich
      Interface Innovation Challenge Interface Sep 2013 Challenged to create Interface's next innovative product, my idea of CARpet was chosen as the winner. I proposed that the company partner with automotive manufacturers in order to become suppliers for the interiors of cars.