Rong Yang

Experience

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  Shanghai Pudong Development Bank

  Dec 2014 - Feb 2015

  Sales And Marketing Intern

  - Product sales analysis of weekly financial product sales, enabling in-time product sales strategy adjustment (product classification, expected annual rate of return, subscription amount).- Daily customer service of support product promotion and customer transaction.

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  Accenture

  Jan 2016 - Jun 2016

  Program Intern

  Participate in the optimization and upgrade project of Deppon Express’s sales system from the perspective of sales personnel & courier recruitment, cultivation and maintenance. Rebuild the operation network, increase courier's work efficiency, comprehensive optimize the user experience. Help the consulting team to achieve the project milestone on time.- Provide advices via utilizing three models (PDP, 360 Degree & BEI) to evaluated a part current sales personnel and candidates. Meanwhile, set up official sales ability evaluation system for Deppon Express based on the Accenture PFI mode.- Constantly improving Deppon Express's marketing handbook, and concluded of customer visiting skills and enterprise culture in the handbook. - Help finding causes of courier’s performance changes. Adjusted the current performance incentive system, drafted the career development system for sales personnel.- Participate in the co-op program of “Deppon and Alibaba Cainiao Guoguo App”. Focus on the observation of timeliness ratio and complete percentage history, also, conduct the research and analysis of rate change. Meanwhile, keep in good balance and coordination among Deppon & Alibaba's communication. 收起

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  AustCham Shanghai

  Mar 2017 - Jun 2017

  Communications and Events Intern

  - Daily Australia-China business news digest, got closer to the change and understanding that how potential opportunities that ChAFTA has been bringing to Australia & China.- Assisted official WeChat and EDM/Newsletter accounts operation (formatting, data analysis report). - Chamber's events organisation, for example Monthly Aussie Drinks. From the preparation (theme brainstorming, flyer design) to the on-site coordination (venue decoration, registration, mingling), post-event recaps.- Internal tasks operation, including membership maintenance and updates & new potential advertisers and sponsors development, weekly conference minutes and business cards filing. 收起

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  That's Shanghai

  Jul 2017 - Dec 2020

  -Accumulated rich experience of content operation as well as Party B service. Write for URFamily (another education & family featured brand of that's Shanghai) and published numbers of articles feature current news, overseas study and lifestyle, meanwhile, designed various publicity materials for clients based on the industry requirements (hospitality, real estate, catering, etc) and be responsible for the relative WeChat account operation.-Played the role in different parts of the company as a multi-tasker. Established an effective communication loop of requirements and other issues for Digital department and the company; actively participated in the enterprise cultural construction, like planned the URFamily Halloween shindig in 2018 and acted as the MC; company’s anniversary event.- Digital projects supervision, including digital platforms operation appraisal, marcomm & public relation maintenance and decision making of new projects.Participated in the formation of company's e-Commerce team as well as the establishment of first comprehensive English e-Commerce platform - thMart in mainland. Basic concept setup (brand image, platform functions & product category, media kit draft) with project progress control (UI & engineer team) at initial stage to ensure platform's official launch as scheduled.Implemented platform operation management (phased customer service platform experience, target customer group positioning, customer service standard regulation, shopping experience optimization) as well as platform marketing promo combine with ATL/BTL (exhibition and offline events participation). Official WeChat account and customer groups operation, and helped manage thMart own over 10 thousands WeChat followers as well as around 50 thousands loyal members so far. 收起 -Participated in the operation of company's digital projects, including official websites, App, WeChat, EDMs, etc.Conducted timely strategy adjustment with the team in accordance with the in-depth understanding of each brand's operation as well as practical work experience of platform operation & data analysis, and helped that's shanghai own 150 thousands WeChat followers so far and over 400 thousands official website PV per month, while assisting the company to have a smooth completion of business transformation from traditional offline mode (printed media) to diverse online mode.-Took charge of the internal and external digital related affairs, for instance, written materials preparation and follow-up of government project application, brand vision system maintaining (VI use management, advertisement and shooting support) as well as efficient cross-department communication about different problems and needs. 收起

  • Digital Project Executive

    Jul 2018 - Dec 2020

  • Digital Project Assistant

    Jul 2017 - Jun 2018
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  阿里巴巴集团

  Jan 2021 - now

  Senior Specialist, Business Experience

  -Acted as a pivot by creating the communication channel, and consolidating information across internal and external team for providing supports to key accounts operation.Cooperated with internal solution team, and had regular introduction as well as training of new customer-related functions, service mindset as the client-facing personnel for communication for customer experience optimization and satisfaction improvement initiatives. Carried out Q&A and abstracted the requirements by phases from key accounts throughout daily communication, thereby providing efficient feedback and support for function optimization. -Acted as a good listener, maintained good relationships with key accounts and customers. Analyzed the quality service evaluation of key accounts management team via VOB while found out sore points of customer services as well as the positive side of service via VOC. Offered new ideas as well as assisted avoid possible problems for business operation. 收起