Faraz Faiz

Experience

• 

  BAT

  Jun 2016 - now

  • Successfully retained and expanded key account universe to 250+ across the area consisting of IMT’s, LMT’s, Modern Trade, General Trade and HORECA’s.• With great success negotiated commercial terms with key accounts, achieved in time dispersion of payments.• Delivered savings from budget by strategically expanding and onboarding new accounts.• Established first ever e-commerce business partner Delivery Hero with successful listing of products.• Executed and delivered Tele Sales orders to consumers in time.• Generated sales revenue by digitization of sales through mobile wallet payment and achieved cashless payments. Show less • Increased covered universe by expanding sales to 7 new sections.• Achieved highest productivity and sales of Gold Flake by Rothmans of London.• Planned and executed the launch of new category by tier wise and drop size method on selected universe.• Efficiently lead sales staff for merchandising and achieved 80% share of voice.• Strategically revised placement of brand ambassadors on POS and POC’s.• Increased Dunhill handlers by 30% through retail engagement program.• Revamped route to market strategy by beats rationalization through RCS8 back-end system. Show less • Successfully managed 6 distributors in the area and delivered over and above the sales targets.• Increased market ECD by 90% in Q4, 2017 by leveraging Project Maximus.• Launched Loyalty Program as the Area Lead on 800+ retailers in 2017 & 2018.• Established 2 distributors in the area, generating sales revenue.• Formulated Area Development Plan to strengthen Route-to-market strategy.• Assisted line manager in SOP division, sales forecasting, and primary sales management.• Efficiently managed 150+ field staff to ensure visibility and sales of brand portfolio. Show less

  • Customer Development

    Jul 2021 - now

  • Key Account Executive

    Jan 2020 - Jul 2021

  • Trade Marketing and Distribution Executive

    Jan 2019 - Jan 2020

  • Change Executive - Sindh & Balochistan

    Sept 2018 - Dec 2018

  • Trade Marketing and Distribution Executive

    Jun 2016 - Aug 2018