Phil Lofton

Experience

• 

  Regenstrief Institute, Inc.

  Dec 2013 - Apr 2018

  - Co-developed institute-wide 5-year strategic communication plan.- Assisted in planning and implementing community engagement initiatives, expanding thecenter’s presence on campus and in the community.- Developed internal and external newsletters and databases.- Shot and edited video for Regenstrief Institute and IU School of Medicine YouTube pages.- Assisted faculty with graphic design, print layout, and purchasing. - Designed staff feedback survey for quality improvement and implemented with 90% return rate.- Increased Twitter followers by nearly 400% over a 6-month period entirely through earned follows.- Redesigned site with HTML/CSS, participated in IU School of Medicine site redesign process. - Recruited 200+ patient/caregiver pairs for an R01 study.- Conducted 800+ outcome assessments screening for quality of life, depression andhealth.- Moderated focus groups and conducted cognitive interviews to develop and validate a clinically validated tool.

  • Communications Manager

    Jul 2017 - Apr 2018

  • Communications Specialist

    Feb 2016 - Jul 2017

  • Research Assistant

    Dec 2013 - Feb 2016
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  Regenstrief Institute, Inc.

  Nov 2018 - Mar 2022

  - Produced documentary "Regenstrief: How Hoosier Innovation is Changing World Health" and coordinated 50th anniversary livestream viewing party- Develops the ongoing podcast “The Problem”. Conducts research and conducts interviewswith guests. Writes, hosts, edits, produces podcast. Manages podcast webpage, andcreates original graphics and music for podcast. Notable guests include: Indiana Drug Czar Jim McClelland, Eskanazi Midtown CEOAshley Overley, and Indiana Alzheimer’s Association Chapter Executive Natalie Sutton.- Serves as digital storyteller at institute functions locally and internationally.- Contributed to efforts increasing monthly social media audience 370%, and web traffic 700% over the course of two years. Show less

  • Public Relations Consultant

    Nov 2021 - Mar 2022

  • Digital Content Specialist

    Apr 2018 - Nov 2021

  • Showrunner/Host - The Problem

    Nov 2018 - Jun 2021
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  Cope Notes

  Jan 2021 - Jan 2021

  UX Researcher

  - Collaborated with cross-functional team including business and UX designers to identify research objectives and plan user research activities.- Developed detailed test plans, test scripts, user flows, and prototypes for implementation during remote usability testing.- Conducted and moderated remote usability testing on prototypes and wireframes to evaluate, improve, and prioritize design decisions and focus.

• 

  Authenticx

  Nov 2021 - now

  I design and conduct market-wide studies to learn industry trends. I also explore individual client journeys, assessing pain points in customer experience to reduce churn and approve patient satisfaction. My studies also help inform our interrater reliability assessments, and prove our analysts' value to clients.My work has been presented to C-Suites of top pharmaceutical organizations, and has led to product launches, storefront redesigns, and service calibrations to improve health outcomes and customer experiences.Achievements:- Executive/C-Suite Presentations- Development of market studies that led to upsells and cross-sells in market analysis- Study of analysts' interrater reliability and coordination with analyst management for improvement strategies- Led statistical analysis on Interrater reliability to inform machine learning models- Served as statistician on Data Labeling and Standardization Committee Show less I tell the stories found in unstructured data to pharmaceutical companies, health systems and payers.I use CX principles and constant comparative analysis to conduct mixed methods analyses and generate business insights. My work helps inform product launches, storefront redesigns, and service calibrations to improve health outcomes and customer experiences.In my work, I also lead our industry benchmarking efforts and design and implement studies to understand market trends.Achievements:- Executive/C-Suite Presentations- Development of market studies that led to upsells and cross-sells in market analysis- Curation and management of longitudinal market data points- Creation of quarterly market trends presentations Show less

  • Sr. Insights Storyteller

    May 2024 - now

  • Insights Storyteller

    Nov 2021 - May 2024
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  Probari, Inc.

  Apr 2022 - Mar 2023

  Marketing Consultant

  My work includes development of content marketing resources, market research and strategy, and web development.