Joe Golden

Experience

• 

  Woolworths Limited

  Nov 2009 - Jul 2013

  Shop Assistant
• 

  Private Wealth Network

  Aug 2013 - Aug 2017

  In this role I was responsible for marketing to existing and new members, design, event production, survey research, speaker liaison, and copywriting for PWN.PWN is an independent membership organisation for individuals and families of significant wealth, family offices, and family businesses. They strive to support private family groups by sharing knowledge and expertise in family strategy and dynamics, philanthropy and investment.

  • Communications Coordinator

    Mar 2015 - Aug 2017

  • Communications Assistant

    Aug 2013 - Mar 2015
• 

  PHD

  Aug 2017 - Oct 2021

  In this role I was responsible for the day-to-day management of deliverables across 3 clients, under the support and direction of the Business Director.Key Achievement:Worked with a client to use historic data to build a post-COVID recovery media strategy recommendation, which was successfully pitched to the board for funding. In this role I provided day-to-day leadership to the investment team across all channels, with accountability for delivery across quality and cost KPIs.Key Achievements:Delivery of all campaigns to audited quality and cost KPIs, including for a large audited FMCG clientDay-to-day management of a mid-sized account, which was then successfully pitched to significantly expand our remit. In this role I was responsible for buying, optimising and tracking delivery across all offline and digital channels for a number of clients, including an audited FMCG client.Key Achievements:Created automated reporting templates that saved 4 hours of manual work a week, and were implemented across the agency.Successfully reconciled and closed off over two years of invoices in a transition from prebill to direct billing for a major client. In this role I supported the investment team with the financial loading, campaign setup, monitoring and timely production of reporting across all channels.

  • Account Director

    Mar 2021 - Oct 2021

  • Investment Manager

    Apr 2019 - Mar 2021

  • Account Executive

    Mar 2018 - Apr 2019

  • Account Coordinator

    Aug 2017 - Mar 2018
• 

  Media Federation of Australia: NGEN

  Nov 2017 - Jul 2021

  Committee Member
• 

  Initiative

  Oct 2021 - Jul 2024

  Client Director

  In this role I am accountable to the business for the end-to-end management of my clients, and leading the team assigned to them. This includes managing the client relationship, delivery of commercial targets, assuring quality of the work, prioritising deliverables, leading team member development and contributing to thought leadership in the wider agency.Key Achievements:TRRs consistently strong, and delivered the highest TRR of all Sydney Client Directors in the February 2024 round.Produced and delivered digital training sessions in 2023 to upskill the broader agency village, including SBU partners like Kinesso.Recognised during 2023 National Conference for strong performance against my commercial targets. Show less

• 

  Mindshare Australia & New Zealand

  Jul 2024 - now

  Global Client Partner