Nami Urata

Experience

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  Split Second Coaching

  Jul 2012 - Aug 2012

  Assistant tennis coach
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  University of Exeter

  Jan 2013 - May 2015

  Tennis Coach
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  Facilities Management Catering

  Jun 2013 - Jul 2013

  Events Assistant

  • Assisted in food preparation, bar work and waitressing. • Demonstrated excellent communication skills with the customers and other staff members to provide a reliable and presentable service.

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  IMG

  Jun 2014 - Sept 2014

  Summer Intern

  • Produced detailed report of all digital holdings on IMG’s Media Asset Management Systems (‘Nearline’ and ‘Ardome’), to reduce storage costs for clients. • Participated in weekly Executive Seminars; gaining communicating skills at junior, middle management and executive director level, including Head of ATP Media.• Developed skills, working independently and proactively within a multi-disciplinary team, dealing with constant tape requests from various employees at IMG.

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  ATP Tour, Inc.

  Nov 2014 - Nov 2014

  Sponsor Village Steward

  • Liaised with different sponsors of the tournament to better understand the brand they wanted to portray to their guests. • Welcomed sponsors and their guests of the tournament to their designated hospitality area. • Adapted quickly to demanding situations, developing good interactive skills, as I ensured guests were warmly greeted and their requests were met for a pleasant experience.

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  The Hurlingham Club

  Jun 2015 - Jun 2015

  Steward

  • Escorted player’s guests to the ‘Players Box’ and sponsor guests to their allocated box. • Being one of the first points of call for spectators, I was responsible for being polite, helpful and presentable at an extremely prestigious tournament.

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  Lawn Tennis Association

  Jun 2015 - Jun 2015

  Steward

  • Communication and organization skills to serve in a very hectic environment, resulting in selection to bring the singles prize on court for the Finals Presentation.• Learnt to deal with complaints in a polite and professional manner as the schedule of play often changed due to bad weather conditions during the tournament.

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  Wowow

  Jun 2015 - Jul 2015

  Translator

  • Attended players’ post-match interviews, and translated the transcript from English into Japanese. • Gathered questions from the office team in Japanese to ask players at press conferences in English. • Personal assistant to the presenters for ‘WOWOW’ and other important guests, including Olivier Van Lindonk (Kei Nishikori’s agent). • Responsible for all expenses by WOWOW’s employees, listing expenses on Excel.

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  IMG Media

  Sept 2015 - Jun 2017

  Special Projects Assistant

  • Selected to work in the Broadcast Centre during the ‘Wimbledon Championships’, administering bespoke reports of all current and archived matches using Microsoft Excel. Dealing with onsite duties, such as liaising with the office team to gather any archived matches needed for promotional material.• Organised and contributed to IMG’s launch of marketing badminton. Collating metadata from badminton matches to aid commercial sales and keeping up to date Excel spreadsheet on the projects costs, raising purchase orders when necessary.• Developed proficient MS Office skills including MS Word, Excel and Powerpoint assisting staff on a variety of projects. Show less

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  SNTV - Sports News Television

  Jul 2017 - Apr 2020

  Worked with 2 global Sales Forces (IMG and Associated Press) to achieve targets and generate new business. Key Responsibilities included: • Renewal management of SNTV's clientbase in Asia, Middle East and Latam • Identified new business opportunities with broadcasters and digital publishers • Pricing • Worked with federations and brands. Led the company’s first social media management deal with J. League to increase their international exposure. Other work with brands included Mercedes and FIFA• Drafted contracts and worked with legal for contract revisions• Developed and maintained strong relationships with senior executives and other key contacts from media partners • Conducted various workshops with clients in Asia, and pitched SNTV’s service to prospects. Created presentations for external meetings and conferences• Revenue management: evaluating revenue vs budget at month end Show less

  • Commercial Executive

    May 2018 - Apr 2020

  • Sales Operations Coordinator

    Jul 2017 - Apr 2018
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  Formula 1

  Apr 2020 - Apr 2020

  Media Rights Executive

  Impacted from COVID-19

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  FMA - Football Marketing Asia

  Sept 2020 - Sept 2023

  • Identify, create, and promote opportunities (marketing, promotions, production, commercial, digital/social, brand experience etc.) to support and consult media partners in fully exploiting and activating their acquired rights • Delivery of contractual rights to media partners at the highest standard • Ensuring media partners meet their contractual obligations • Involvement in the development and implementation of an induction process for new and incumbent media partners, including face to face / remote workshops / drafting of guidelines• Working closely with the FMA Operations and Production team on the delivery of TV productions and on-site broadcast operations, including host broadcast production, graphics, running orders and signal bookings• Working closely with other internal stakeholders including Media Sales, Business Affairs & Legal, Sponsorship, Marketing, Digital and Finance• Develop and foster relationships with key contacts from media partners – with a focus on the Japanese market• Take a lead role and represent the Media Partnerships department in various cross department internal processes and projects• Support the Media Sales team in the creation of market plans, sales presentations and market research Show less

  • Director Media Partnerships

    Jan 2022 - Sept 2023

  • Senior Manager Media Partnerships

    Sept 2020 - Dec 2021
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  Asia Football Group

  Sept 2023 - now

  • Director Media Sales

    Apr 2024 - now

  • Director Media Partnerships

    Sept 2023 - Apr 2024