Anne Choi

Experience

• 

  Divorce Magazine

  Jan 1998 - Jan 1998

  Freelance Writer

  Worked as a freelance writer for a Canadian magazine dealing with issues surrounding divorce• Researched and wrote articles about different services and business that are related to divorce: real estate, finance, counseling, and law• Conducted interviews with experts in the above fields to provide readers with assistance in areas not familiar to them (the majority of readership is comprised of people going through a divorce, who have gone through divorce, or who know of someone going through divorce) Show less

• 

  Maple Leaf Sports & Entertainment

  Jan 2001 - Jan 2003

  Assistant Manager

  • Managed a staff of 29 servers, bartenders, bussers and hosts in a private, high-volume, fine-dining environment ensuring all standards were met and each member was taken care of• Maintained daily operations of the restaurant including hiring and firing of staff, scheduling, training of new front-of-house staff, food & wine training, nightly cash reconciliations, and performance reviews• Developed wine list in conjunction with the General Manager which led to two years in a row as recipients of the prestigious Wine Spectator Award of Excellence (awarded to restaurants that have demonstrated a commitment to having a world-class wine list)• Managed inventory and developed sales reports ensuring accuracy for monthly, quarterly, and annual forecasts• Established excellent customer relations with Club members; developed innovative marketing plans for Club members, e.g. private dinners with the Executive Chef and Maple Leaf executives and players• Liaised with the catering department to successfully execute functions including concerts, fundraisers, corporate meetings, and other private parties Show less

• 

  Dundurn Press

  Jan 2004 - Jan 2005

  Sales & Marketing Coordinator

  Responsible for the development and execution of marketing and publicity plans for five different book imprints • Executed marketing plans including appropriate cover design, backcover copy, advertising, and point of sale materials; created genre marketing for specialized lines including young adult and mystery books to garner sales for new titles• Created and managed advertising plans including budgeting, placement, and copywriting; liaised with the design department to execute print advertising to promote new and existing titles• Planned seasonal sales conferences, gave sales presentations of the new season’s titles• Determined and executed special sales campaigns to targeted groups including military, genealogy, young adult organizations and other niche markets to improve exposure and increase sales• Produced seasonal catalogues: created layout, determined theme pages, wrote copy; liaised with editorial, publicity, and design departments to produce seasonal and foreign rights catalogues• Coordinated and planned trade shows, e.g. Book Expo Canada and OLA (Ontario Librarian Association) conferences, including booth creation, POS materials, advertising, and in-booth event planning to promote the Dundurn brand• Crafted and submitted proposals, and successfully acquired several government grants to fund publication of various titles• Created publicity plans for individual books: media plans, advertising dollars, promotional book copies, book release parties, readings and signings to promote new releases• Planned media blitzes: emails, book copies, sales pages, including phone and email follow-ups to garner reviews and interviews • Planned book launches and accompanied authors to book signings, readings, speaking engagements, and awards ceremonies• Developed and maintained close relationships with book reviewers at magazines, newspapers, and television networks, as well as with authors Show less

• 

  Oxford University Press Canada

  Jan 2005 - Jan 2006

  Marketing Specialist

  Responsible for the development and project management of sales tools, marketing and promotional materials for Oxford textbooks and resources for the higher education market• Developed all calendars and brochures and other marketing tools with extensive copywriting, allowing for departments to order updated textbooks and materials while maintaining existing book adoptions• Maintained product import titles from the USA, UK, and other international branches, in order to develop marketing strategies with updated versions and information• Performed extensive market research of competitive products through creation of curriculum guides, competitive grids, and sales briefs to provide the most current information to national sales representatives• Attended several book fairs and book displays at colleges and universities to promote Oxford textbooks, create new business opportunities, and increase sales • Planned various sales conferences through creating themes, sales and prices lists, promotional swag, while saving costs through negotiating hotels, events and activities, lunches and dinners• Developed and executed sales presentations during sales conferences and internal meetings, providing updated sales information to assist with sales quotas quarterly and annually• Managed STAR database that holds entire bibliographic data of domestic and import products, and which drives the website including Oxford’s online catalogue• Planned and executed advertising plans and book review possibilities in journals and at conferences appropriate for the Oxford market to provide further exposure for new releases• Conducted interviews, hired and prepared job descriptions for marketing interns and assistants Show less

• 

  Veritas Local Fare

  Mar 2007 - May 2011

  Bartender/Closing Manager

  Veritas Local Fare 2007-2011Bartender/Closing ManagerSenior bartender at a downtown bistro highlighting local and sustainable food •Built a loyal clientele in a lower-populated area by providing excellent customer service•Created marketing plans to promote business including daily features, drink specials, and special events such as live music, corporate parties, weddings, and other private functions•Developed a database in order to execute direct marketing campaigns•Assigned closing manager role upon starting at Veritas: responsible for closing the restaurant at the end of each shift•Trained new front-of-house staff with respect to service expectations, job performance, and duties Show less

• 

  Ki modern japanese + bar

  May 2011 - May 2018

  Senior Bartender

  ki Modern Japanese 2011-2018Bartender/Supervisor Senior bartender at a large, fast-paced, high-volume, fine-dining restaurant and lounge in the financial district•Built and maintained close relationships with guests in a highly competitive market resulting in client retention and increased sales•Acted as a Floor Supervisor which included managerial and closing duties; provided customer service excellence by executing table and quality checks, and oversaw general restaurant operations •Trained new bartenders on prioritizing, multi-tasking, and managing guest expectations as well as ensuring regular clientele recognition•Provided personalized visits and created menus to cater to each client by utilizing excellent communication skills and anticipating guests’ needs Show less

• 

  Make-A-Wish Canada

  Apr 2019 - Feb 2021

  • Senior Coordinator, Special Projects

    Nov 2020 - Feb 2021

  • Senior Coordinator, National Corporate Alliances

    Apr 2019 - Oct 2020
• 

  Inspire Planner

  Mar 2021 - now

  • Senior Manager, Customer Success

    Jan 2024 - now

  • Manager, Customer Success

    Mar 2021 - Dec 2023