Sanjay Kumar

Experience

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  Airtel

  Apr 2006 - Nov 2009

  Usage & revenue- pco & postpaid

  postpaid & prepaid pco. also handled vas sms profile in airtel.responsibility: in unr• taking care of postpaid and pco unr for upu• revenue enhancement / bill plan upgrade portfolio• retention mangement for both individual and corporate segment• new product launches and revenue enhancement activities on the pco and postpaid.• taking care of prepaid low usage segmentation & zu base management in prepaid upu. • handled nld/ild profile for upu circle in bharti.• responsibility: in vas- overall responsibility of achieving budgeted revenues and penetration amongst subscriber base, of various value added services (text, voice and data).• conceptualizing and implementing strategies for increasing awareness, service uptake and usage.• coordinate, manage and maintain partners and alliances for all value added applications & services.• vendor management : new product launch, communication effectives & roi management show less

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  Tata Tele Business Services

  Nov 2009 - Nov 2012

  Product marketing- usage & revenue

  product marketing- usage & revenue• taking care of usage and revenue part for prepaid customers- both for gsm/ cdma.• driving u&r key parameters like balance, decrement, cvl, arpu with the various plans & program.• managing the high value customer portfolio to ensure the continuous arpu growth, increase in hvc count(up-gradation), increase retention and ring-fencing.• regular segmentation basis the aon,arpu, usage drop, usage leg, balance, using days, zero usage etc and offering relevant product or rolling out programmes for the usage enhancement.• new product launches and revenue enhancement by offering the suitable products.• flash/ actual revenue workings with finance. • zero usage monitoring and high value monitoring for the circlekey achievements:• star of the months in 4 times in last 1 year.• hvc count growth- from 1.48l to 2.73 in last 8 months.• consistent hvc retentions growth by ring fencing programs and products.• consistent growth in gross revenue, engaged base and rec base in circle. show less

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  Idea Cellular Ltd

  Nov 2012 - Jan 2019

  responsibility: data subs / rev (prepaid /postpaid) – tn/cn circle • circle top line revenue planning : gross revenue , ebidta• plan for data revenue & data subs in prepaid /postpaid segment• drive data gross plan in prepaid / postpaid with sales team• managing product : to cater customer need and market need• corrective actions with other functions to improve customer experience and improve life cycle • driving base engagement on unlimited & pure data productkey achievements:• nationally no- 1 in usim penetrations• highest volte penetrations in eligible base show less head usage and revenue – punjab circle mar-15 – dec- 17 / raj circle nov-12 to feb- 15• planning : budget planning for revenue • driving base engagement on unlimited & stv’s• taking care of usage and revenue part for prepaid customers (including nld/ild portfolio).• driving profitable revenue growth by managing product portfolio • managing base decay from existing base by offering the suitable products as per customers preferred usage leg.• managing customer lifecycle & product cycle to improve cms / rms• new product launches and revenue enhancement by offering the suitable products & programme.• additional responsibility for hp circle for 6 months • handled roaming profile for pbkey achievements:• won got competition nationally in 2016/17 • nationally no-2 achievement vs budget in prepaid rev in fy- 17/18.• nationally no-2 in unlimited product penetrations.• launch of new innovative technology based marketing solutions : pca launch , ring me back , retailers push back sms, hourly sales update (on contest through recharge update) show less

  • Data Head - Marketing

    Dec 2017 - Jan 2019

  • Product Team- Head U & R

    Mar 2015 - Dec 2017

  • Prepaid Product- Head U & R

    Nov 2012 - Feb 2015
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  Vodafone Idea Limited

  Feb 2019 - Mar 2023

  Cvm lead prepaid marketing

  •excels in creating b2c business development strategies to build preference & augment marketing evolution, mapping business potential & identifying profitable markets for the company’s products; performing competitor analysis and analyzing market trends to achieve market share metrics•skilled in steering influencing strategies and monitoring execution of major digitization initiatives, facilitating process improvement and easy access of services to the customers•proficient in driving digital communication to engage customers of digital platforms, content up-selling and increased digital tertiary growth•adept at defining & managing a comprehensive go-to-market strategy and expertise in organizing marketing/sales promotional activities as a part of brand building and market development effort by mapping the target customers•focused at managing marketing operations & driving aggressive growth of products while building professional relationships with external and internal partners to enhance functional capability and ensure alignment on objectives show less

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  Comviva

  Apr 2023 - now

  Cvm head - ooredoo kuwait ( comviva)

  heading cvm business for ooredoo kuwait. -formulating and developing business growth plan to deliver overall revenue target for telco & comviva -strategy planning & execution, new initiatives and operations; analysing business needs, strategic direction & identifying initiatives that allow a business to meet goals-driving revenue across prepaid / postpaid business lines to achieve the incremental revenue targets-drive ai based / real time trigger based engagement -deployment of data science models for better yield extraction from base show less