Connor Simmons

Experience

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  Grimmway Farms

  Jun 2015 - Jul 2016

  Brand Ambassador

  - Build customer base and increase sales through demoing product in stores- Coordinate with store managers to schedule demos and make sure sufficient product is ordered; responsible for line expansion in all 4 primary stores- Expanded territorial responsibilities to include Des Moines in Fall 2015

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  Moocho

  Jul 2015 - Feb 2016

  Campus Ambassador

  - Integrated the app into a new market through partnership with Lucky’s Market; team of 7 is responsible for over 1,000 new users in July 2015- Informed new and potential users about the app and assist in signup process- Marketed, executed, and assisted in oversight of Lucky’s and Moocho Ultimate Tailgate in November 2015, a 3-week ticket giveaway promotion and subsequent commercial tailgate event

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  University of Iowa Marketing Institute

  Nov 2015 - May 2017

  MI Scholar/Field Studies Consultant

  - Research the Millennial car buyer and develop a marketing plan to increase the share of Millennial customers at Toyota of Iowa City- Designed and delivered marketing strategies and tactics for FOX Sports, B1G Network, and Mediacom to boost popularity of their Fox Sports Go and BTN2Go apps; group chosen as winner of Fox Sports University challenge at University of Iowa- Created brand and logo ideas for a new tutoring program at UI Pomerantz Career Center

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  Dish Network

  May 2016 - Aug 2016

  Marketing Intern

  - Created new audience segment based on research insights from Facebook Business Manager – Audience Insights tool- Tested responsiveness of segment by creating and serving new advertisements on Facebook targeted at audience- Coordinated segment launch and metrics tracking with Havas advertising agency (Chicago)- Applied principles of Facebook Business Manager to discover trends amongst Latino markets in select metro areas

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  Meredith Corporation

  Jun 2017 - Dec 2021

  Revenue Operations Analyst

  - Collaborate with and support sales teams to maximize the yield of ad campaigns while delivering on all campaign commitments, and reporting on the results- Interact closely with client services to build media plans that achieve client objectives, at the appropriate price and that are feasible based on inventory levels- Check and monitor inventory availability and/or suggest appropriate inventory that is available and will meet client objectives- Monitor all sold and active campaigns to ensure proper setup and delivery versus 3rd party reporting- Optimize campaigns throughout their life cycle to meet both KPIs and benchmarks- Review insertion orders for the accuracy of their content and their terms/conditions Show less

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  Dotdash Meredith

  Dec 2021 - Oct 2022

  Senior Analyst, Revenue Operations
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  Walmart Connect

  Nov 2022 - now

  Manager, Campaign Optimization