Astrid Vargas

Experience

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  Clear Channel Radio

  Oct 2006 - Apr 2009

  National Sales Assistant for WHYI/ WMIB/ WBGG/ WMGE/ WINZ/ WIOD.

  - Organize and process all National Sales orders for 7 stations in a top market.- Coordinate air checks, and re-caps for sales clients for all stations.- Work with National Sales Manager and others (as directed by National Sales Manager) on related projects, including producing sales proposals, continuity, accounts receivables/payable and general clerical.- Work in conjunction with National Rep. Firms in other markets.

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  Plum TV

  Jul 2011 - Aug 2012

  Programming Coordinator

  - Manage the scheduling for four of Plum’s television channels.- Create formats for programs in Broadview.- Input data regarding advertising; make database entries for programs.- Troubleshoot technical problems with play-out systems and live broadcasts.- Meet weekly with designated markets to discuss advertising requirements.- Transfer digital files for designated markets.- Work with sales and marketing teams to follow promotional plans for new programs.

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  Republica LLC

  Apr 2012 - Apr 2017

  Media Planner / Buyer

  - Assist in developing media strategies that align with campaign objectives to reach desired target audience and KPI goals.- Conduct market research to have a full understanding of audiences and media consumption preferences.- Identify best performing media channels (SEM, television, radio, print, outdoor, digital, social media, influencers) that deliver strong performance at scale.- Strong negotiation skills for traditional and digital media to drive cost efficiencies and added value for clients.- Monitor and optimize media campaigns to achieve KPI goals.- Reconcile all Media client invoices- Experience in luxury retail, online retail, luxury travel, wine and spirits, CPG, entertainment, healthcare, real estate, banking and auto dealer categories.- Strong communications skills with clients, vendors and internal team.Clients:- Sedano's Supermarkets- Segura Viudas- National Pork Board- Coconut Grove Arts Festival- Bank United- Shutterfly- eMerge Americas- Four Seasons Hotel Co-op Show less

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  Zubi Advertising Services

  May 2017 - Jul 2018

  Media Buyer

  - Request avails and negotiate media rates for Spot TV, Spot Radio and OOH.- Establish CPP and GRP goals per market, per client.- Identify target audiences and analyze their characteristics, behavior and media habits.- Develop and maintain productive and open relationships with media representatives.- Create and manage media buys in Strata.- Create and manage media buys in Mediaocean (Spot Buy Toolkit, National Buy Toolkit)- Monitor media buys by requesting weekly posts, ensuring buy is not falling short of established goals.- Prepare comprehensive post buy analysis on a quarterly basis to monitor performance and meet our guaranteed goals.- Provide support to planning for ideal media mixes and vehicles.Clients:- Chase- California FDAA- Dunkin' Donuts Show less

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  Worldmedia Interactive

  Jul 2018 - Dec 2019

  Client Partner

  - Act as liaison between clients and the agency to ensure we are meeting their needs- Work closely with Programmatic, SEM/SEO, eCRM and Social teams in order to produce digital strategies that align with the overall business objectives of our clients.- Request and negotiate media rates for Spot TV, Spot Radio, OOH and Print- Identify target audiences and analyze their characteristics, behavior and media habits.- Develop and maintain productive and open relationships with media representatives.- Analyze performance of all digital media campaigns and execute optimizations on a regular basis to achieve our monthly KPI´s. - Ensure that projects are delivered in a timely fashion and within budget by working closely with Project Managers and Creative team- Review monthly billing to make sure it matches insertion orders and falls withing budgetClients:- Resorts World Catskills Casino Resort- Bahamas Paradise Cruise Line Show less

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  Midas Exchange, a WPP company

  Jan 2020 - now

  Client Service Manager