Moisei Sanda

Experience

• 

  Crescento Print

  Jun 2009 - Jun 2011

  Desktop Publishing Specialist

  At this job, I was responsible for creating from the scratch, proofreading, and preparing materials for printing (DTP - Desktop Publishing).

• 

  Eurotex

  Jan 2013 - Dec 2019

  Print Designer

  I have been involved in creating original textile prints in the women's apparel industry (Zara, TRF, Bershka, Pull and Bear, Kappahl, Mango, Vero Moda, and others). After careful research of the runway and renowned designer names, major retailers seek clothing items that are in line with current trends. These prints/designs are often hand-drawn on paper and later processed and colored on the computer.We develop weekly and seasonal collections with specific themes and, together with my colleagues in the creative department (pattern makers, fashion designers), we are able to complete complex and impressive fashion collections in a very short time. Show less

• 

  Amazon

  Dec 2019 - Nov 2025

  Design Lead

  Conducted user interviews, surveys, and internal usability testing to understand how designers and partners interacted with automation tools, identifying pain points and informing actionable UX improvements.Designed user flows, wireframes, and feature recommendations that improved Melody’s interface, workflow, and template functionality, reducing friction and enhancing usability for internal users.Partnered with UX mentors and cross-functional teams to validate design decisions, providing UX insights for roadmap prioritization and improving the end-to-end user experience of design tools and automated systems.Led the transition from manual graphic production to automated workflows, creating 250+ brand-compliant templates for Melody, Amazon’s creative automation tool, and performing QA to ensure consistency, usability, and accuracy.Delivered high-impact visual assets—including landing pages, banners, illustrations, icons, and labels—for global campaigns (Prime Day, Holiday, Black Friday/Cyber Monday) while maintaining brand consistency across all touchpoints.Collaborated with cross-functional teams and stakeholders to ensure alignment, timely delivery, and high-quality outputs across Amazon Homepage and event pages.Leveraged generative AI tools to explore creative solutions, optimize workflows, and enhance operational efficiency in both design and UX processes.Presented Melody during Amazon’s Global Accessibility Awareness Month (GAAM), advocating for accessibility and inclusive design practices.Mentored junior and mid-level designers, fostering a culture of learning, feedback, and design excellence while promoting user-centered thinking.Recognized by the B.O.L.D. Leadership Program (2025) for leadership growth, mentorship impact, and contributions to Amazon’s women-in-design community, demonstrating influence on user-centered processes and design culture. Show less