
Chris Kiefer
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About me
Customer Experience Specialist at American Family Insurance
Education

University of Wisconsin-Whitewater
2002 - 2007Bachelor of Business Administration (BBA) Finance, GeneralActivities and Societies: Pi Kappa Alpha
Experience

Associated Bank
Jun 2006 - Jan 2008Personal Banker
Greenwoods State Bank
Jan 2008 - Mar 2011Branch Manager
Jun 2009 - Mar 2011Retail Banker
Jan 2008 - Jun 2009

American Family Insurance
Mar 2011 - nowFocused on improving customer experiences to achieve market differentiation and address specific customer needs. Partner with various teams to collect and analyze data, identifying experience improvement opportunities, and developing business cases to boost customer acquisition, retention, and satisfaction. Lead initiatives to tackle business challenges and overseeing the implementation of standards across the customer ecosystem to ensure consistent, high-quality experiences. Work with Business Partners to create customer journey maps outlining current and ideal state customer experiences. Identify and prioritize customer experience improvements based on existing customer insights and data. Identify and monitor Key Performance Indicators to track success of experience improvements. Utilize customer experience insights to collaborate with internal business areas to create consistent and measurable customer experiences. Use voice of the customer data to identify and influence decision making to resolve strategic business issues that challenge the customer-driven vision. I lead strategic projects focused around our company's mission to be the most trusted and Customer-driven Insurance Company. I worked across divisions and with our field Agents to improve customer experiences. Striving to improve the daily interactions that our customers have with our agents and company. Project Management As a Trusted Insurance Adviser, I assisted existing customers with complex insurance requests such as reviewing their coverage, exploring additional coverage options and building a policy to meet their needs. Additionally I worked closely with their Agent's office to ensure that customer needs were taken care of.
Customer Experience Specialist
Dec 2023 - nowAssociate Customer Experience Owner
Feb 2020 - Dec 2023Customer Value Consultant
Jan 2017 - Feb 2020Customer Excellence, Project & Program Administrator
Aug 2015 - Dec 2016Project & Program Administrator
Oct 2014 - Aug 2015Planning & Development Specialist
May 2013 - Oct 2014Policy Sales and Service Representative
Mar 2011 - May 2013
Licenses & Certifications
- View certificate

Agile Foundations
LinkedInJun 2023 - View certificate

Giving and Receiving Feedback
LinkedInMar 2023 .webp)
Life and Health Insurance License
Wisconsin Office of the Commissioner of Insurance (OCI)Jun 2009.webp)
Property and Casualty Insurance License
Wisconsin Office of the Commissioner of Insurance (OCI)Mar 2011
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